SBUS 2201 Sport Marketing, Promotion, and Public Relations 3.0 Credits
Students will build an integrated marketing plan for a sport event, team or league by examining how the four Ps of marketing apply to sports. The course explores the essential elements of marketing, the impact of technological change on fan engagement and media strategies, and how demographic shifts shape consumer behavior and market growth. Students will also identify the conventions of sport promotions and public relations while applying these insights to their strategic planning.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: D] or MKTG 2201 [Min Grade: D]