SBUS 3362 Sport Sales and Partnership Development 3.0 Credits
This course provides comprehensive training in sport ticket and sponsorship sales, equipping students with the knowledge and skills needed to generate revenue for sports organizations. Students will learn prospecting and qualifying techniques, cold calling strategies, proposal development, objection handling, and closing methods. Emphasis is placed on practical application through role playing, marketing proposal presentations, and relationship-building strategies. By examining industry best practices and sponsorship sales terminology, students will gain a strong foundation for careers in sport sales and sponsorship management.
Repeat Status: Not repeatable for credit