SBUS 6608 Emerging Media and Public Relations in Sport 3.0 Credits
This course explores the evolving landscape of sport media, communications, and public relations in a global context. Students examine the history and growth of sports media rights, the fragmentation of modern media platforms, and the strategies leagues, teams, and athletes use to engage fans across television, streaming, social media, podcasts, and emerging digital channels. Major industry players and career paths are highlighted, and students gain insights through case studies, professional interviews, and analysis of current trends in media rights, content creation, and public relations strategies. Emphasis is placed on understanding how technology, data, and fan engagement shape communication in the sport industry.
Repeat Status: Not repeatable for credit