SBUS 6635 Advanced Sport Facility Operations and Event Planning 3.0 Credits
This course provides a comprehensive exploration of sport facility operations and event management in contemporary sport and entertainment settings. Students learn to plan, design, and manage new and existing facilities, including considerations for renovations, sustainability, technology integration, and fan experience. The course also covers the full spectrum of event management, from logistics and staffing to marketing, sponsorship, and risk management for sport and special events. Emphasis is placed on applying best practices and innovative strategies to enhance operational efficiency, safety, and audience engagement in both professional and amateur sport contexts.
Repeat Status: Not repeatable for credit