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TVIE 250 TV Sports Program Strategies 3.0 Credits

The course will analyze the “big 4” major sports franchises (NFL, MLB, NBA, NHL) by looking at the rights holders, the marketing, the ratings, and the coverage. We will also examine the creation and growth of Regional and National Sports Networks, and study the innovators and their contributions to the business of sports on television. We will examine how sports teams generate revenue with television, how advertising and sponsor-ships are bought and sold, and how television rights are negotiated and awarded.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit

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