TVMM 5300 Ads, Audience, and Revenue 3.0 Credits
This course examines how media organizations generate revenue in a rapidly changing marketplace. Students explore how audiences are measured across traditional television and emerging digital platforms, and how these evolving methods reshape how companies understand and reach viewers. The course introduces key approaches to selling media, from automated and data informed models to people-centered practices such as communication, teamwork, and relationship building. It also considers how live events, online activity, and programming choices influence audience interest and overall revenue.
Repeat Status: Not repeatable for credit