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TVMN 621 Audience Data and Analytics 3.0 Credits

This course examines the various ways in which television audiences are measured and monetized. You will become familiar with the organizations that measure audiences; their histories, methodologies, their strengths/weaknesses, and their output. Also examined will be how media organizations utilize this data. You will understand the various terminology used in audience analysis; Ratings, Impressions, HUT/PUT, Shares, Cume, Reach and Frequency. Additionally, examples of actual industry research.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit

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