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TVMN 506 The Field of Television Management 3.0 Credits

In the course, students will develop a grounded view of how large and far-ranging the industry is; trends and dynamics reshaping the industry; frameworks for analyzing industry players; relevant strategic perspectives; and the creative, distribution and consumer-experience dynamics that characterize today’s television and media businesses. Students will end the term with a strategic proposal presentation, recommending a course of action for a particular industry player based on current research, organizational mission / business models, and long-term objectives.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit