TVMN 521 Audience Data and Analytics 3.0 Credits
This course examines the various ways in which television and streaming audiences are measured and monetized. Students will become familiar with the organizations that measure audiences; their histories, methodologies, their strengths/weaknesses, and their output. Also examined will be how media organizations utilize this data to determine the best way to maximize revenue from their advertising inventory. Students will understand the terminology used in audience analysis; (e.g. Ratings, Impressions, Average Revenue Per User (ARPU)/Average Revenue per Member (ARM), Reach, Frequency).
Repeat Status: Not repeatable for credit