Television Management
Courses
TVMN 506 The Field of Television Management 3.0 Credits
In the course, students will develop a grounded view of how large and far-ranging the industry is; trends and dynamics reshaping the industry; frameworks for analyzing industry players; relevant strategic perspectives; and the creative, distribution and consumer-experience dynamics that characterize today’s television and media businesses. Students will end the term with a strategic proposal presentation, recommending a course of action for a particular industry player based on current research, organizational mission / business models, and long-term objectives.
Repeat Status: Not repeatable for credit
TVMN 510 Media Law for Television Management 3.0 Credits
Media Law for Television and Media Management focuses on the regulatory frameworks of traditional and new media. Content includes the function of contracts, releases, negotiations, standards, and unions in collective bargaining as related to converged television and media leadership. The role of in-house and the function of external legal counsel is reviewed.
Repeat Status: Not repeatable for credit
TVMN 521 Audience Data and Analytics 3.0 Credits
This course examines the various ways in which television and streaming audiences are measured and monetized. Students will become familiar with the organizations that measure audiences; their histories, methodologies, their strengths/weaknesses, and their output. Also examined will be how media organizations utilize this data to determine the best way to maximize revenue from their advertising inventory. Students will understand the terminology used in audience analysis; (e.g. Ratings, Impressions, Average Revenue Per User (ARPU)/Average Revenue per Member (ARM), Reach, Frequency).
Repeat Status: Not repeatable for credit
TVMN 531 TV Technology & Innovation 3.0 Credits
This is a course for present and future television professionals who want to know what television technology is today, and how it will change tomorrow. The course will introduce, explore and question legacy and innovative television technologies. It will convey not just a new vocabulary of technical terms, but also an understanding of the intersecting concepts and challenges posed by new technological and organizational developments. It will enable students to become conversant with and agile in the application of technology assessment. Students will understand the evolutionary history of legacy media technology and their impact on current and emerging media technology. They will analyze, deconstruct and reconstruct the systems of interrelated technologies that constitute the media ecosystem.
Repeat Status: Not repeatable for credit
TVMN 540 Money and the Media 3.0 Credits
This course focuses on the economics of various segments of the media business, with an emphasis on television through its past, present, and future incarnations. Instruction will focus on the business models for various media, and case studies of financial decisions made by media companies.
Repeat Status: Not repeatable for credit
TVMN 611 Programming for TV Management 3.0 Credits
Through lectures, case studies and individual and team projects, this course explores the role of programming in television. Students learn about development, financial and legal issues, programming distribution, the role of ratings and advertising support in program scheduling, and career opportunities in the field.
Repeat Status: Not repeatable for credit
TVMN 615 Diversity in Media Management 3.0 Credits
Inclusion must not become a buzzword or a box to check. It must be a practice television and media management professionals exercise intentionally, not only through the voices shared on the screen, but also in the voices heard throughout the content creation process. This class examines how television management professionals can make decisions in a thoughtfully inclusive way. The course examines historical context and current initiatives within the media industry to help television and media management leaders develop creative and practical solutions to promote greater diversity, equity, and inclusivity.
Repeat Status: Not repeatable for credit
TVMN 625 Media Sales 3.0 Credits
Commercial media today are almost solely dependent on advertising revenue for their profitability and ultimate survival in a multichannel marketplace. This course will examine the process of revenue generation by local stations, cable operators, broadcast and cable networks; the structure of sales departments, interaction with other departments (news, programming, engineering, finance, promotion, public affairs) and will look at the customer base from the viewpoint of the media seller and media buyer. We will also look at the human side of the equation; how sales teams are hired, motivated, coached, compensated, and evaluated. Additionally, we will examine the role of sports, websites, programming decisions and Nielsen ratings and their effects on sales.
Repeat Status: Not repeatable for credit
TVMN 630 Television Production 3.0 Credits
Television Production. Television production techniques in common use at local television stations are taught including multi-camera (studio) production, single camera (film style) production, and basic editing techniques. Throughout the term, the course also examines production issues from a manager's point-of-view.
Repeat Status: Not repeatable for credit
TVMN 640 Media Ethics of Television Management 3.0 Credits
Media Ethics for TVMN explores issues central to the decision-making process in which media mangers engage. Case studies in television and evolving media, investigation of contemporary events that reflect ethical dilemmas, and research into the intersection of financial, regulatory, and career considerations with ethical choice are closely examined.
Repeat Status: Not repeatable for credit
TVMN 651 Media Systems and Dynamics 3.0 Credits
This course is intended as a survey of the organizational structures and functions that form the working context in which television managers operate. It is concerned as well with exploring the specific tasks managers confront and the analytic and decision-making theories and tools they apply to the operation of television systems.
Repeat Status: Not repeatable for credit
TVMN 675 Global Television - London 3.0 Credits
This is a blended “study abroad” course taught online with a one-week London residency. The course examines the roots of the TV industry in the UK and the symbiotic relationship between US and UK TV entities.
Repeat Status: Not repeatable for credit
TVMN 681 Capstone Project Seminar 3.0 Credits
This course is designed to lead students through the thesis process in order to produce and deliver a draft of the required capstone project by the end of the quarter. This will require weekly analysis and writing and project development and will also require the student's full attention. Attendance is mandatory. Half of the grade for the capstone project will be determined by how well the student performs this quarter.
Repeat Status: Not repeatable for credit
TVMN 690 Television & Media Management Practicum 3.0 Credits
This course offers hands-on television & media management experience through internships sought out by the student, at television stations, cable companies, or related media. The assumption is that the student will work a minimum of ten hours per week for ten weeks to receive three credits for the term.
Repeat Status: Not repeatable for credit
TVMN 691 Media Research Lab 3.0 Credits
Content of the course will include: development of research proposals, hypothesis formulation and testing, research question structuring, methods for analyzing institutional dynamics, content analysis, regulatory and legal research, case study, and data mining linked with big data analytics tools. It will also include an introduction to descriptive and inferential statistics. Laboratories will provide hands-on experience in the research process.
Repeat Status: Not repeatable for credit
Prerequisites: TVMN 681 [Min Grade: B-]
TVMN 696 Capstone Project Completion 0.5 Credits
This course is designed to provide faculty advising and library resources as students complete their capstone projects.
Repeat Status: Can be repeated multiple times for credit
TVMN I599 Independent Study in Television Management 0.0-12.0 Credits
Self-directed within the area of study requiring intermittent consultation with a designated instructor.
Repeat Status: Can be repeated multiple times for credit
TVMN I699 Independent Study in Television Management 1.0-6.0 Credit
Self-directed within the area of study requiring intermittent consultation with a designated instructor.
Repeat Status: Can be repeated multiple times for credit
TVMN I799 Independent Study in Television Management 0.0-12.0 Credits
Self-directed within the area of study requiring intermittent consultation with a designated instructor.
Repeat Status: Can be repeated multiple times for credit
TVMN T580 Special Topics in Television Management 0.0-12.0 Credits
Topics decided upon by faculty will vary within the area of study.
Repeat Status: Can be repeated multiple times for credit
TVMN T680 Special Topics in Television Management 3.0 Credits
Topics decided upon by faculty will vary within the area of study.
Repeat Status: Can be repeated multiple times for credit
TVMN T780 Special Topics in Television Management 0.0-12.0 Credits
Topics decided upon by faculty will vary within the area of study.\.
Repeat Status: Can be repeated multiple times for credit