Television Management

Courses

TVMN 605 Foundation Seminar in TV Management 3.0 Credits

This course explores the scope and methods of study in television management including its technological and social history, evolution and convergence with new media, qualitative and quantitative methodologies, literature research strategies and proposal writing, and the production of a thesis proposal.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 606 The Field of Television Management 3.0 Credits

This course is designed as an introduction to the history, discipline, scope, research methods, strategies and analytics associated with the field of television management.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 610 Media Law for Television Management 3.0 Credits

Media Law for TVMN focuses on the regulatory frameworks and radio, television and converging media law. Content includes contracts, releases, negotiations, standards and best practices in HR, intellectual property, and collective bargaining in media industries. The role of in-house and function of external legal counsel is reviewed.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 620 Audience Measurement 3.0 Credits

Audience Measurement. The course addresses statistical measurement of television audiences. Students learn the basic principles of rating, share, and demographics; and understanding how this information is used in sales, marketing, and strategic planning for television stations, broadcast and cable networks.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 621 Audience Data and Analytics 3.0 Credits

This course examines the various ways in which television audiences are measured and monetized. You will become familiar with the organizations that measure audiences; their histories, methodologies, their strengths/weaknesses, and their output. Also examined will be how media organizations utilize this data. You will understand the various terminology used in audience analysis; Ratings, Impressions, HUT/PUT, Shares, Cume, Reach and Frequency. Additionally, examples of actual industry research.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 623 TV Advertising: Strategy, Planning and Analytics 3.0 Credits

Advertising fuels the TV industry and this course focuses on strategies, metrics, tools and planning techniques employed by advertising agencies and media companies as they design campaigns to reach disparate audiences. Market timing, campaign tactics, creative and post-campaign analytics are included.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 625 Media Sales 3.0 Credits

Commercial media today are almost solely dependent on advertising revenue for their profitability and ultimate survival in a multichannel marketplace. This course will examine the process of revenue generation by local stations, cable operators, broadcast and cable networks; the structure of sales departments, interaction with other departments (news, programming, engineering, finance, promotion, public affairs) and will look at the customer base from the viewpoint of the media seller and media buyer. We will also look at the human side of the equation; how sales teams are hired, motivated, coached, compensated, and evaluated. Additionally, we will examine the role of sports, websites, programming decisions and Nielsen ratings and their effects on sales.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 630 Television Production 3.0 Credits

Television Production. Television production techniques in common use at local television stations are taught including multi-camera (studio) production, single camera (film style) production, and basic editing techniques. Throughout the term, the course also examines production issues from a manager's point-of-view.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 631 TV Production Laboratory 3.0 Credits

This course will explore television production management techniques at the network, cable, local and industrial company levels. Throughout the term, the course will examine production issues from a manager's point-of-view. However, in an effort to fully understand the challenges production personnel face on a daily basis, management students will learn very simple and basic production skills. Class participants will use these tools to write, produce, direct, shoot and edit their own productions.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 640 Media Ethics of Television Management 3.0 Credits

Media Ethics for TVMN explores issues central to the decision-making process in which media mangers engage. Case studies in television and evolving media, investigation of contemporary events that reflect ethical dilemmas, and research into the intersection of financial, regulatory, and career considerations with ethical choice are closely examined.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 645 Social TV 3.0 Credits

In this course, students learn about the rapidly changing space of Social TV. As media are evolving, convergence is accelerating at a rapid pace. Media that used to be alone in a silo are now coming together in ways we’ve never seen. It is important that TV professionals understand the intersection of these two media and how the future may play out.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 650 Structure of Television Organizations 3.0 Credits

This course is a survey of the organizational structures and functions that form the work setting in which television managers operate. It is concerned with exploring the specific tasks managers confront and the analytic and decision-making tools they apply to the management of television systems.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 651 Media Systems and Dynamics 3.0 Credits

This course is intended as a survey of the organizational structures and functions that form the working context in which television managers operate. It is concerned as well with exploring the specific tasks managers confront and the analytic and decision-making theories and tools they apply to the operation of television systems.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 655 Multi-Platform Strategy 3.0 Credits

TV content reaches its audiences through legacy and newly converged channels. This course concentrates on the delivery of television content across multiple platforms and illuminates ways in which television content is disaggregated and re-aggregated to create new services on multiple devices. It examines closely the business models, regulatory questions and intellectual property issues that underlie the dynamics of the streaming TV industry.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 671 Media Deal-Making 3.0 Credits

TV managers must be skilled deal-makers. This course provides the fundamentals of deal-making skills including such topics as re-transmission consent deals, script optioning, the "green lighting" process, FCC representations and license renewals, Guild union deals, interest-based exchanges, balancing good will, integrity and on-going business relationships, forms of leverage, the use of best practices research and information-gathering; it provides a brief overview of arbitration and mediation.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 675 Global Television - London 3.0 Credits

This is a blended “study abroad” course taught online with a one-week London residency. The course examines the roots of the TV industry in the UK and the symbiotic relationship between US and UK TV entities.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 680 Management of News and Sports Programming 3.0 Credits

Management of News and Sports Programming. Through lectures, case studies, and individual and project work, this course explores management issues in news and sports programming. Students learn about news and sports journalism, sales/marketing/sponsorship of news and sports programming, legal and ethical issues, personnel issues, market research, technology, and how to critique new sports programming.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 685 Producing for Television 3.0 Credits

This course introduces students to the art and craft of producing for television. It focuses on the role of the TV producer who is central to the creation, maintenance and ultimate success of television series, movies or specials.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 700 Television Practicum 3.0 Credits

This course offers hands-on management experience at Drexel's television station or (with Program Director's approval) at other television stations, cable companies, or related media. The assumption is that the student will work a minimum of ten hours per week for ten weeks to receive three credits for the term.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 710 Television Programming 3.0 Credits

Through lectures, case studies and individual and team projects, this course explores the role of programming in television. Students learn about development, financial and legal issues, programming distribution, the role of ratings and advertising support in program scheduling, and career opportunities in the field.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 731 TV Technology and Innovation 3.0 Credits

This is a course for present and future television professionals who want to know what television technology is today, and how will change it tomorrow. The course will introduce, explore and question legacy and innovative television technologies. It will convey not just a new vocabulary of technical terms, but also an understanding of the intersecting concepts and challenges posed by new technological and organizational developments. It will enable students to become conversant with and agile in the application of technology assessment. Students will understand the evolutionary history of legacy media technology and their impact on current and emerging media technology. They will analyze, deconstruct and reconstruct the systems of interrelated technologies that constitute the media ecosystem.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 740 Money and the Media 3.0 Credits

This course will apply the students' required coursework in the LeBow College of Business in areas such as economics and accounting with the specific challenge of managing the finance function within television and new media industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 780 Media Research Laboratory 3.0 Credits

Content of the course will include: development of research proposals, hypothesis formulation and testing, research question structuring, methods for analyzing institutional dynamics, content analysis, regulatory and legal research, case study, and data mining linked with big data analytics tools. It will also include an introduction to descriptive and inferential statistics. Laboratories will provide hands-on experience in the research process.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 790 Thesis in TV Management 3.0 Credits

The thesis will demonstrate the competence to identify a problem or create a project germane to the evolving field on television management, and to produce a work product that is executed in a systematic manner using research and management tools. The thesis proposal must be approved by the Program Director.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 791 Thesis Completion 0.5 Credits

This course is designed to engage the degree candidate in the process of research, writing and completing the thesis. Enrollment in the course enables the master’s degree candidate in television management to maintain and enhance contact with the thesis advisor during critical stages in the research process; it also enables the student to gain access to the research resources of the university library. This is a half credit (0.5 credit) course that may be repeated for credit as many times as needed within the limits placed on time for completion of the program by the university.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN 795 Capstone Project Seminar 3.0 Credits

This course is designed to lead students through the final stages of the thesis process in order to produce and deliver a draft of the required capstone project by the end of the quarter. This will require weekly analysis and writing and project development and will also require your full attention. Attendance is mandatory. Half of your grade for the capstone project will be determined by how well you perform this quarter.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 796 Capstone Project Completion 0.5 Credits

This course is designed to provide faculty advising and library resources as students complete their capstone projects.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I599 Independent Study in Television Management 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I699 Independent Study in Television Management 1.0-6.0 Credit

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I799 Independent Study in Television Management 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I899 Independent Study in Television Management 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I999 Independent Study in Television Management 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T580 Special Topics in Television Management 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T680 Special Topics in Television Management 3.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T780 Special Topics in Television Management 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.\.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T880 Special Topics in Television Management 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T980 Special Topics in Television Management 0.0-12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

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