Television Management

Courses

TVMN 600 Television Management Colloquium 3.0 Credits

Practitioners and students come together for dialogue about standards and best practices. Students study tools and techniques including HR management, labor relations and contract negotiations, intellectual property and media law practice, applied convergence, and the role of business, marketing, advertising, and promotion plans in television enterprises.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 605 Foundation Seminar in TV Management 3.0 Credits

This course explores the scope and methods of study in television management including its technological and social history, evolution and convergence with new media, qualitative and quantitative methodologies, literature research strategies and proposal writing, and the production of a thesis proposal.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 610 Media Law for Television Management 3.0 Credits

Media Law for TVMN focuses on the regulatory frameworks and radio, television and converging media law. Content includes contracts, releases, negotiations, standards and best practices in HR, intellectual property, and collective bargaining in media industries. The role of in-house and function of external legal counsel is reviewed.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 620 Audience Measurement 3.0 Credits

Audience Measurement. The course addresses statistical measurement of television audiences. Students learn the basic principles of rating, share, and demographics; and understanding how this information is used in sales, marketing, and strategic planning for television stations, broadcast and cable networks.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 625 Media Sales 3.0 Credits

Commercial media today are almost solely dependent on advertising revenue for their profitability and ultimate survival in a multichannel marketplace. This course will examine the process of revenue generation by local stations, cable operators, broadcast and cable networks; the structure of sales departments, interaction with other departments (news, programming, engineering, finance, promotion, public affairs) and will look at the customer base from the viewpoint of the media seller and media buyer. We will also look at the human side of the equation; how sales teams are hired, motivated, coached, compensated, and evaluated. Additionally, we will examine the role of sports, websites, programming decisions and Nielsen ratings and their effects on sales.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 630 Television Production 3.0 Credits

Television Production. Television production techniques in common use at local television stations are taught including multi-camera (studio) production, single camera (film style) production, and basic editing techniques. Throughout the term, the course also examines production issues from a manager's point-of-view.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 640 Media Ethics of Television Management 3.0 Credits

Media Ethics for TVMN explores issues central to the decision-making process in which media mangers engage. Case studies in television and evolving media, investigation of contemporary events that reflect ethical dilemmas, and research into the intersection of financial, regulatory, and career considerations with ethical choice are closely examined.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 645 Social TV 3.0 Credits

In this course, students learn about the rapidly changing space of Social TV. As media are evolving, convergence is accelerating at a rapid pace. Media that used to be alone in a silo are now coming together in ways we’ve never seen. It is important that TV professionals understand the intersection of these two media and how the future may play out.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 650 Structure of Television Organizations 3.0 Credits

This course is a survey of the organizational structures and functions that form the work setting in which television managers operate. It is concerned with exploring the specific tasks managers confront and the analytic and decision-making tools they apply to the management of television systems.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 660 The Social Impact of TV 3.0 Credits

The Social Impact of Television. The aim of this course is to broaden awareness of how the phenomenon of television affects or may affect society. Examined are several arguments regarding television's impact. Some of these arguments are based on experimental research, some on survey research, and some on critical argument.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 670 The Art of Television 3.0 Credits

This course analyzes fictional television that can be seen as rising to the level of art. Concentrating on the prime-time hour-long series, it studies shows that go beyond the formulaic or conventional from TV's golden age (1960's) to its second gold age (1980's) and beyond to current programming.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 680 Management of News and Sports Programming 3.0 Credits

Management of News and Sports Programming. Through lectures, case studies, and individual and project work, this course explores management issues in news and sports programming. Students learn about news and sports journalism, sales/marketing/sponsorship of news and sports programming, legal and ethical issues, personnel issues, market research, technology, and how to critique new sports programming.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 698 Special Topics in TV Mgmt 3.0 Credits

Special Topics in Television Management. This course offers rotating topics in Television Management that could include a closer look at an aspect of management (e.g., contract law and negotiation as it applies to television), an examination of an issue (e.g., violence and TV), or an in-depth analysis of a particular case study (e.g., coverage of a disaster from a manager's point-of-view). The course (but not the same topic) may be repeated for credit.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN 699 Independent Study in TV Mgmt 1.0-6.0 Credit

Independent Study in Television Management. This course offers the student the opportunity to undertake an independent student in the area of Television Management. The topic must be approved by a Program Director before the student registers for the course. The course may be repeated for credit.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN 700 Television Practicum 3.0 Credits

This course offers hands-on management experience at Drexel's television station or (with Program Director's approval) at other television stations, cable companies, or related media. The assumption is that the student will work a minimum of ten hours per week for ten weeks to receive three credits for the term.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 710 Television Programming 3.0 Credits

Through lectures, case studies and individual and team projects, this course explores the role of programming in television. Students learn about development, financial and legal issues, programming distribution, the role of ratings and advertising support in program scheduling, and career opportunities in the field.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 720 Television Organization and Operations 3.0 Credits

Television: Organization and Operations. This course studies the organization and internal operations of television stations and broadcast/cable networks.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 730 Emerging TV Technology 3.0 Credits

This course provides students with a solid grounding in the prevailing technologies in the television business, delves into the emerging new media technologies, and provides a framework for dealing with and implementing significant technological changes in television organizations.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 740 Money and the Media 3.0 Credits

This course will apply the students' required coursework in the LeBow College of Business in areas such as economics and accounting with the specific challenge of managing the finance function within television and new media industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 750 Current Issues in TV Management 3.0 Credits

Given the rapid pace of change in the businesses the program examines, this course will provide an important and ever-chaning means of addressing the most up-to-date transactions and other business developments in the television and new media world, drawing extensively on current industry publications.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 770 Promotion and PR in the Media 3.0 Credits

How media organizations promote themselves, manage their public images, products, and services and do all of this under intense and constant public scrutiny is the focus of the course. It explores the strategies and tactics central to the process of public relations and crisis management in media industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 790 Thesis in TV Management 3.0 Credits

The thesis will demonstrate the competence to identify a problem or create a project germane to the evolving field on television management, and to produce a work product that is executed in a systematic manner using research and management tools. The thesis proposal must be approved by the Program Director.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

TVMN 791 Thesis Completion 0.5 Credits

This course is designed to engage the degree candidate in the process of research, writing and completing the thesis. Enrollment in the course enables the master’s degree candidate in television management to maintain and enhance contact with the thesis advisor during critical stages in the research process; it also enables the student to gain access to the research resources of the university library. This is a half credit (0.5 credit) course that may be repeated for credit as many times as needed within the limits placed on time for completion of the program by the university.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I599 Independent Study in Television Management 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I699 Independent Study in Television Management 1.0-6.0 Credit

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I799 Independent Study in Television Management 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I899 Independent Study in Television Management 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN I999 Independent Study in Television Management 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T580 Special Topics in Television Management 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T680 Special Topics in Television Management 3.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T780 Special Topics in Television Management 12.0 Credits

Topics decided upon by faculty will vary within the area of study.\.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T880 Special Topics in Television Management 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

TVMN T980 Special Topics in Television Management 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

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