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Design & Merchandising

Courses

DSMR 100 Computer Imaging I 3.0 Credits

The course explores the fundamentals of computer design software including Adobe Photoshop, Illustrator and InDesign. Projects include graphics creation and manipulation; image acquisition, text creation and manipulation; typography; input and output options and control; hardware/software/system fundamentals; and troubleshooting as they relate to the creative industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 103 Introduction to the Fashion Industry 3.0 Credits

Introduces the materials and methods used to design, develop, and market the fashion product, including current vocabulary and foundation of knowledge about industry practices and career opportunities.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 201 Analysis of Product 3.0 Credits

This course examines the product development process from concept to consumer. Students will analyze the global supply chain and learn about sustainable product strategies.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 210 Presentation Techniques Design and Merchandising 3.0 Credits

In Presentation Techniques students learn the various types of presentations used within a professional workplace environment. Students learn methods and practice public speaking, storytelling, rhetoric, and digital design skills to create slide decks, white papers, and short videos related to a relevant prompt specific to the fashion lifestyle industry.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: (VSST 102 [Min Grade: D] or VSST 105 [Min Grade: D]) and (VSCM 100 [Min Grade: D] or DSMR 100 [Min Grade: D] or WEST 100 [Min Grade: D]) and DSMR 211 [Min Grade: D] and COM 230 [Min Grade: D]

DSMR 211 Digital Design for Design and Merchandising 3.0 Credits

This course builds skills and processes in using digital design tools and industry research and their application in the development of a range of merchandising presentations. Students learn to use an array of Adobe Creative Suite tools, trend intelligence and retail analytics to present curated, balanced, and strategic product offerings.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 100 [Min Grade: D] or DSMR 100 [Min Grade: D] or WEST 100 [Min Grade: D]

DSMR 215 Digital Commerce & Promotion 3.0 Credits

The Internet has changed nearly every aspect of how lifestyle brands operate in the 21st century. Digital marketing, social media, and e-commerce have become crucial to merchandising fashion apparel, accessories, home fashion and beauty business growth. In this course students will gain a deeper understanding of how the digital economy works, and they will develop the critical insights necessary to design a brand strategy to succeed in e-commerce, digital, and social media marketing.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 230 Textiles for Design and Merchandising 3.0 Credits

Examines the textile manufacturing industry and the fundamental processes involved in producing natural and man-made fabrics as they relate to Design & Merchandising. Includes basic terminology and production processes as well as selection and evaluation of fabrics based on aesthetics, performance and care characteristics.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR.

DSMR 231 Retail Operations 3.0 Credits

Examines retail philosophies within an operational context, including understanding how consumption, present and future, determines a retailer's strategy.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 232 Merchandise Planning and Buying 4.0 Credits

Provides a working knowledge of merchandise planning, flow, and distribution in the retail setting. Covers profitable merchandise and assortment planning and control in both conceptual and technical formats. Final project incorporates six-month financial, classification, and assortment planning.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 233 [WI] Branding and Retail Strategies 3.0 Credits

Students will perform an in-depth analysis of theoretical and applied retail product and brand research. Qualitative, quantitative and triangulation methods of research will be discussed. The course focuses on researching, writing and presenting various topics in a professional environment.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 300 Design and Merchandising Trends and Impact 3.0 Credits

An exploration of a specialized area of the industry which is relevant to the zeitgeist.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 12 times for 39 credits
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 310 Merchandising Operations & Management 3.0 Credits

This course will focus on the apparel & non-apparel management functions that exist between the merchandising, design, production and promotion elements of the product supply chain. Students will utilize retail analytics, trend intelligence, excel applications and assortment and allocation planning to execute merchandising strategies, sales plans and margin goals.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 232 [Min Grade: D]

DSMR 311 Visual Merchandising 3.0 Credits

Visual Merchandising combines design skills, consumer psychology and marketing principles to create window displays, floor merchandising and plan-o-grams in a retail environment that entices consumers to buy. Students will investigate related areas of store planning and design, point-of-purchase display, fixture design, and topics on trend in the industry. Students will apply the principles and elements of design in merchandise presentation, analysis and experimentation and field research. Methods of promoting and selling merchandise, analyzing leading retail firms, employing basic methods of displaying merchandise, and developing a basic understanding of the use of special materials and lighting will be integrated into experiential projects outside of the classroom.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: DSMR 232 [Min Grade: D]

DSMR 315 [WI] Media Merchandising I 3.0 Credits

In Media Merchandising I students learn the process of creating, designing, and publishing a digital publication. The students develop all content organized around themes of school, city, fashion, product, and technology, and the various intersections as it relates to design and merchandising.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: VSST 103 [Min Grade: D] and DSMR 210 [Min Grade: D] and DSMR 211 [Min Grade: D] and ENGL 103 [Min Grade: D]

DSMR 316 Media Merchandising II 3.0 Credits

Media Merchandising II is a continuation of Media Merchandising I, where students learn to engage in strategic decision making related to digital content such as, informational articles, interviews, photography, graphic design, social media, interactive media and paid advertisement. The results of the student’s learning process is a premier fashion lifestyle digital publication.

DSMR 319 Beauty Merchandising & Marketing 3.0 Credits

Learn how beauty products are developed, merchandised, packaged and marketed. This course will cover the history of the industry, iconic brands, and walk through the process of product ideation, development/testing, merchandising and distribution. Students will understand the importance of packaging and presentation.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 4 times for 15 credits

DSMR 321 [WI] Fashion Show Production I 3.0 Credits

This course is an examination of the Fashion Show as a sales and marketing tool and as a historically important event in the evolution of the fashion industry. An understanding of all behind-the-scenes aspects of a professional fashion show will be discussed. This course introduces a hands-on experience in addition to academic course work. Especially for students interested in event planning, public relations and marketing, this course provides experience that will be valuable as students enter the workplace.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.

DSMR 324 Retail Intersections: Social & Cultural Issues 3.0 Credits

Those who participate in the business of fashion such as retailers, merchants, designers, manufacturers and stylists must evolve in order to sell to customers. Throughout their lives, students are exposed to retailing, merchandising, buying, design, sales, branding, promotions, manufacturing and other such fields. For those interested in the study of retailing, fashion and merchandising, it is essential to understand landmark research and theoretical concepts behind the influences of this field and how social change, innovations and with the evolution of a multicultural marketplace, shifts have occurred over generations, and into the 21st century. This conceptual and theoretical course will expose students to a diverse range of clients and consumers.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 330 Immersive Media and Merchandising 3.0 Credits

This multi-discipline course is bringing together brand strategy & merchandising (D&M) with the immersive media experience of the Digital Media program. Students will explore digital solutions for the business of fashion and develop solutions using immersive media in virtual & real space. Groups will combine students from Design and Merchandising & Digital Media to explore opportunities to plan and implement immersive solutions specific to the textile, fashion, and lifestyle industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 12 times for 39 credits
Prerequisites: DSMR 310 [Min Grade: C] or ENTP 440 [Min Grade: C]

DSMR 332 Product Styling for Digital Commerce 3.0 Credits

Styling is the practice of visual communication from briefs for a particular aesthetic for large-scale photo shoots, product photography or flat-lays. These skills are applicable skills for product styling, and photography styling for ecommerce, covering the latest in design trends; practical case studies and expert styling tips, tricks and advice. Student teams will combine their knowledge of photography and merchandising to understand and execute photo shoots for a broad range of ecommerce categories including apparel, beauty, footwear, jewelry, home décor, food, and electronics. The course with culminate with a photoshoot; conceptualized and created from start to finish.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 4 times for 15 credits

DSMR 333 Fashion Product Development and Sourcing 3.0 Credits

Provides an overview of the development of knitted and woven, apparel and non-apparel products. The execution of line development will include market research, sourcing, costing, markup planning and category analysis. Students will evaluate global supply chains and circularity using product lifecycle management technology.

DSMR 410 Career Strategies for Design and Merchandising 3.0 Credits

Course develops skills that enable the student to put into place an effective job search strategy. Specifically geared to the D&M professions, students develop comprehensive area of expertise including networking, industry research, and industry hiring trends.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Senior.

DSMR 464 Merchandising Analytics 3.0 Credits

An integral part of today’s retail environment is data analytics. This real-world data-driven course highlights a variety of critical retail metrics and analyses that will demonstrate and support the importance of being a data-driven decision-making business. The course will utilize technology to enhance the understanding of the use of data to make key business decisions in retail buying and planning.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 310 [Min Grade: D]

DSMR 475 Design and Merchandising in the Circular Economy 3.0 Credits

This course will examine the sustainability of the fashion system from concept to consumer. Topics will include new technologies, sourcing and supply chains, business models, consumer behavior, and new roles and opportunities within the fashion system that support a circular economy.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 477 [WI] Design and Merchandising Seminar 3.0 Credits

Provides reading and discussion of pertinent topics of current concern in the professional area of design and merchandising.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR.
Cannot enroll if classification is Freshman

DSMR 485 Retail and Merchandising Seminar Leadership 3.0 Credits

This course will be taught in a seminar format and feature talks from various leadership areas in the retail, merchandising, and lifestyle product areas. Topics will consider how managers and leaders must develop teams to understand corporate culture, retail management & analysis, product quality, customer service, human resources, merchandising strategies, and future goals.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 496 [WI] Senior Problem in Design and Merchandising 3.0 Credits

Provides an opportunity for the student to research, independently or within a group, an idea within the field of design-merchandising, synthesizing material and developing a presentation of that concept.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Senior.
Prerequisites: PROD 215 [Min Grade: D]

DSMR I199 Independent Study in Design & Merchandising 0.0-12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.