Design & Merchandising

Courses

DSMR 100 Computer Imaging I 3.0 Credits

The course explores the fundamentals of computer design software including Adobe Photoshop, Illustrator and InDesign. Projects include graphics creation and manipulation; image acquisition, text creation and manipulation; typography; input and output options and control; hardware/software/system fundamentals; and troubleshooting as they relate to the creative industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR or major is EAM.

DSMR 201 Analysis of Product 3.0 Credits

This course examines the methods by which non-apparel products are conceived, designed and brought to market. Students learn to recognize the importance of design integrity in the areas of home furnishing, cosmetics, accessories, paper products, footwear, and industrial design.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 205 eFashion Promotion 3.0 Credits

Utilizing current and commonly available technologies, students develop a communication plan to disseminate current trend and style information to end use customers. Students explore past, analyze and participate in the present and consider the future uses of new technologies in merchandising fashion apparel, accessories and home products.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 210 Presentation Techniques Design and Merchandising 3.0 Credits

This course explores the various types of presentation/storyboard formats used within the industry in merchandising product. The student learns to create an array of presentations used for visual communication among all facets of the workplace as well as market research specific to the design industry.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: (VSST 102 [Min Grade: D] or VSST 105 [Min Grade: D]) and (VSCM 100 [Min Grade: D] or DSMR 100 [Min Grade: D])

DSMR 211 Computer Design for Design and Merchandising 3.0 Credits

This course addresses the use of computer design as a merchandising and design tool for branding and promotion of a business or organization. The student is introduced to the branding process from a visual point of view and will create brand identity materials through the use of computer software programs including Adobe Photoshop, Illustrator and InDesign.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 100 [Min Grade: D] or DSMR 100 [Min Grade: D]

DSMR 230 Textiles for Design and Merchandising 3.0 Credits

Examines the textile manufacturing industry and the fundamental processes involved in producing natural and man-made fabrics as they relate to Design & Merchandising. Includes basic terminology and production processes as well as selection and evaluation of fabrics based on aesthetics, performance and care characteristics.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR.
Cannot enroll if classification is Freshman

DSMR 231 Retail Principles 3.0 Credits

Examines retail philosophies within a marketing context, including understanding of how consumer behavior, present and future, determines retailers' marketing strategies; knowledge of product mix and product assortment; and understanding of operating retail ventures in the global marketplace.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 232 Retail Merchandise Planning 4.0 Credits

Provides a working knowledge of merchandise planning, flow, and distribution in the retail setting. Covers profitable merchandise and assortment planning and control in both conceptual and technical formats. Final project incorporates six-month financial, classification, and assortment planning.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: ACCT 115 [Min Grade: D] or ECON 201 [Min Grade: D] or DSMR 231 [Min Grade: D]

DSMR 233 [WI] Retail Image Analysis 3.0 Credits

Students will perform an in-depth analysis of theoretical and applied retail product and brand research. Qualitative, quantitative and triangulation methods of research will be discussed. The course focuses on researching, writing and presenting various topics in a professional environment. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 305 eTailing 3.0 Credits

Students explore and analyze past, current and future trends in ecommerce technologies that primarily support the back end inventory, logistics and front end operations of the fashion apparel, accessory and home products industries.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 309 Color and Trend Forecasting 3.0 Credits

This course provides an overview of the fashion forecasting function in Fashion, Design & Merchandising. Students investigate color and trend forecasting, design research and concepts, and fabric direction. Students apply their knowledge in "hands on" color cards and development of a trend book.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 210 [Min Grade: D] or FASH 210 [Min Grade: D]

DSMR 310 Computer Integrated Merchandising Management 3.0 Credits

This course will focus on the Apparel Management functions that exist between the merchandising, design, production and promotion elements of the apparel supply chain. The student will be a member of a team that must bring a fully merchandised collection from item selection through production to retail in an ideal Vertical Merchandising System. Forecasting, collection development, production and revisions, allocation of inventory, coordinated visual presentation packaging and problem solving of anomalies in the supply chain are integrated into this course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 211 [Min Grade: D] and DSMR 232 [Min Grade: D]

DSMR 311 Visual Merchandising 4.0 Credits

Visual Merchandising combines design skills, consumer psychology and marketing principles to create window displays, floor merchandising and plan-o-grams in a retail environment that entices consumers to buy. Students will investigate related areas of store planning and design, point-of-purchase display, fixture design, and topics on trend in the industry. Students will apply the principles and elements of design in merchandise presentation, analysis and experimentation and field research. Methods of promoting and selling merchandise, analyzing leading retail firms, employing basic methods of displaying merchandise, and developing a basic understanding of the use of special materials and lighting will be integrated into experiential projects outside of the classroom.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: (VSST 103 [Min Grade: D] or VSST 106 [Min Grade: D]) and DSMR 211 [Min Grade: D]

DSMR 312 Visual Merchandising II 3.0 Credits

Visual merchandising II is an in-depth look at exhibit design, where students explore the traditions, expectations and norms of exhibit design. Technological advances in exhibit design will be introduces and utilized to produce a visual outcome/presentation for exhibition purpose.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: (VSST 103 [Min Grade: D] or VSST 106 [Min Grade: D]) and DSMR 210 [Min Grade: D] and DSMR 211 [Min Grade: D]

DSMR 313 International Fashion Merchandising 3.0 Credits

Introduces students already familiar with U.S. retail merchandising to global retail merchandising. Develops a framework for the international merchandising process and discusses effects of globalization.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 314 Visual Merchandising III 4.0 Credits

Assuming the role of the Visual Merchandiser students apply Visual Merchandising principles to the area of store planning and design, analyze leading retailers and trends, develop an understanding of the use of materials and lighting "in store,"and learn to use industry software. This course is inter-disciplinary with Interior Design.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR or major is INTR and classification is Junior or Senior.
Prerequisites: DSMR 311 [Min Grade: D]

DSMR 315 [WI] Media Merchandising I 3.0 Credits

Media Merchandising I explores the process of creating, designing and publishing the annual D & M Magazine and accompanying media. The students develop all content organized around theses of school, city, fashion, product and technology, their various intersections as it relates to design and merchandising. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: VSST 103 [Min Grade: D] and DSMR 210 [Min Grade: D] and DSMR 211 [Min Grade: D] and ENGL 103 [Min Grade: D]

DSMR 316 Media Merchandising II 3.0 Credits

Media Merchandising II is a continuation of Media Merchandising I, where critical decisions with regard to informational articles, interviews, photography, graphic design, interactive media and paid advertisement are completed. The end result is the D & M Magazine, a distributable product with actual marketing potential.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: DSMR 315 [Min Grade: D]

DSMR 317 Media Merchandising III 3.0 Credits

Students work in interdisciplinary groups to develop and produce episode based style programming for delivery on DUTV and through other media broadcast media outlets. Students will develop a promotional package for the overall program series.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR or major is FMVD and classification is Junior or Senior.

DSMR 318 Music Merchandising 3.0 Credits

Students work in interdisciplinary groups with Music Industry Program artists to create a comprehensive merchandise extension program including product selection, production, distribution and promotion within the context of the artists’ overall brand package.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR or major is EAM or major is MUSI and classification is Junior or Senior.

DSMR 320 Merchandising and Design Directions 3.0 Credits

Merchandising and Design Directions addresses the production of prototypes for a small collection of accessories or home products. The necessary collateral promotional materials for marketing these designs to a specific target market and retail outlet will also be created.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 6 credits
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: VSST 103 [Min Grade: D] and DSMR 210 [Min Grade: D] and DSMR 211 [Min Grade: D]

DSMR 321 [WI] Fashion Show Production I 2.0 Credits

Limited enrollment. This course is an examination of the Fashion Show as a sales and marketing tool and as a historically important event in the evolution of the fashion industry. An understanding of all behind-the-scenes aspects of a professional fashion show will be discussed. This course introduces a hands-on experience in addition to academic course work. Especially for students interested in event planning, public relations and marketing, this course provides experience that will be valuable as students enter the workplace.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.

DSMR 322 Fashion Show Production II 2.0 Credits

DSMR 322, Fashion Show Production II, is a continuation of DSMR 321. Whereas DSMR 321 examined the business of the fashion show using an academic approach (lecture, projects, video), DSMR 322 is a hands-on experience, which culminates in the production of Drexel’s annual fashion show each year in June. The purpose of the course is to give students experience producing one of the College and University’s most important public relations events. Students are an integral part of the team that plans, manages and executes all phases of the Fashion Show.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.
Prerequisites: DSMR 321 [Min Grade: D]

DSMR 324 Retail Directions 3.0 Credits

Students will explore current social and cultural topics and their impact on the Retail Industry.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 231 [Min Grade: D]

DSMR 325 Retail Buying and Assortment Strategies 4.0 Credits

Advanced buying strategies focuses on in-season merchant operations of the merchant organization. Students develop assortment and promotional plans and learn to react to changes in their plans as the season unfolds. Students perform "hands on" tasks in conjunction with the D & M retail outlets.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 232 [Min Grade: D]

DSMR 326 Fashion Product Promotion 4.0 Credits

This course examines aspects of Fashion Product Promotion in Design & Merchandising. Students will study a "host" city which will become integral in their retail promotional strategy. Students will conduct demographic, geographic, logistics, marketing and media through a variety of research methods. This course is offered as part of London Study Abroad and online with a Hong Kong partner school.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 1 times for 8 credits

DSMR 333 Fashion Product Development 3.0 Credits

Provides an overview of both knitted and woven apparel. Covers the procedures and processes involved in apparel product development, particularly as related to retail merchandising and marketing. Considers styling as a reflection and a reinterpretation of current trends in specific markets.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: FASH 201 [Min Grade: D]

DSMR 399 Independent Study in Design and Merchandising 12.0 Credits

Provides individualized study in design and merchandising in a specialized area of study. May be repeated for credit. Department permission required.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit
Restrictions: Can enroll if classification is Junior or Senior.

DSMR 410 Career Strategies for Design and Merchandising 3.0 Credits

Course develops skills that enable the student to put into place an effective job search strategy. Specifically geared to the D&M professions, students develop comprehensive area of expertise including networking, industry research, and industry hiring trends.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Senior.

DSMR 411 Design and Merchandising Portfolio Design 3.0 Credits

Students will prepare a complete visual showcase of their marketability and skills. Accepted industry standards, targeting visual elements to specific job goals and self-promotion will be emphasized.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

DSMR 434 Fashion Product Sourcing 3.0 Credits

This course explores the history and growth of sourcing. Students consider the consumer benefits in terms of lower prices and quality. Sourcing is analyzed from the retail/product development point of view and will examine challenges they face in the global arena.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: DSMR 333 [Min Grade: D]

DSMR 465 Special Topics in Design and Merchandising 0.5-12.0 Credits

Provides study in design and merchandising on a special topic or on an experimental basis. May be repeated for credit if topics vary.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit
Restrictions: Cannot enroll if classification is Freshman

DSMR 477 [WI] Design and Merchandising Seminar 3.0 Credits

Provides reading and discussion of pertinent topics of current concern in the professional area of design and merchandising. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DSMR.
Cannot enroll if classification is Freshman

DSMR 496 [WI] Senior Problem in Design and Merchandising 3.0 Credits

Provides an opportunity for the student to research, independently or within a group, an idea within the field of design-merchandising, synthesizing material and developing a presentation of that concept. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.

DSMR I199 Independent Study in Design & Merchandising 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR I299 Independent Study in Design & Merchandising 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR I399 Independent Study in Design & Merchandising 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR I499 Independent Study in Design & Merchandising 12.0 Credits

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR T180 Special Topics in Design & Marketing 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR T280 Special Topics in Design & Marketing 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR T380 Special Topics in Design & Marketing 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

DSMR T480 Special Topics in Design & Marketing 12.0 Credits

Topics decided upon by faculty will vary within the area of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

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