Sport Management
Courses
SMT 110 The Business of Sport 4.0 Credits
This course will introduce students to the billion-dollar international sports industry and identify the vast, creative, and substantial role business plays in professional, collegiate and amateur sports. Sports business applications are explored in the following areas: sponsorship, promotions, marketing, fundraising, finance, media, ticketing, public relations, law, facilities, and sport careers.
Repeat Status: Not repeatable for credit
SMT 120 The Business of Esport 4.0 Credits
This course will introduce students to the esport industry and discuss its foundational concepts. After discussing esport’s history, this course will explore the esport ecosystem. The duration of course will investigate the business model of esport, governance issues, potential career opportunities, and the future of esport.
Repeat Status: Not repeatable for credit
SMT 201 Sports Marketing, Promotion, and Public Relations 4.0 Credits
Students will build an integrated marketing plan for a sporting event by first describing how the four Ps of marketing are applied in sports. Students learn about the uses of the essential elements of marketing. Students will be able to identify the conventions of sport promotions and public relations.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: D] (Can be taken Concurrently)
SMT 205 Sport Media Relations 4.0 Credits
This course is an overview of media relations and its role in the field of sport management. This course will cover skill sets and roles a media relations specialist must demonstrate in order to be successful. There will be emphasis on writing, communication, planning, and organizational skills.
Repeat Status: Not repeatable for credit
SMT 227 Sport Entrepreneurship 4.0 Credits
This course will introduce students to the field of sport entrepreneurship by coupling entrepreneurship as a generic activity with the many opportunities the sports industry presents. It explores the challenges faced by individuals starting up new ventures and the probable paths of career development for students pursuing entrepreneurship.
Repeat Status: Not repeatable for credit
SMT 230 Sports and the Law 4.0 Credits
Reviews the legal and regularity aspects, elements, and relationships for all constituents participating in sports: administrators, coaches, athletes, agents, vendors, sponsors, faculty managers and owners, and spectators. Seminal court cases are discussed. Students examine the inextricable links between the law and business ethics.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
SMT 240 Olympic Games 4.0 Credits
Provides an overview of modern Olympic Games focusing on the organization, politics, economic implications and the bidding process of the Games. Topics of sponsorship, media coverage and ethical considerations will be discussed. The course will also address how the spirit of the Olympic Games has changed over time.
Repeat Status: Not repeatable for credit
SMT 245 NCAA Compliance 4.0 Credits
This course will overview basic regulatory, legal and due process rules that govern NCAA competition. Course will cover elements of NCAA regulations, rules interpretations, enforcement decisions and sanctions. An understanding of NCAA rules compliance will be gained through legal cases and actual NCAA enforcement proceedings.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
SMT 254 Women & Minority Opportunities in Sport 3.0 Credits
This course chronicles the major events and strategies used for women and minorities to have equal opportunities to participate in sports at all levels. It pOints out the social and legal issues surrounding the dramatic rise in women and minority participation at all levels of play.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
SMT 255 Legal Foundations of Title IX 4.0 Credits
This course will overview the basic legal concepts surrounding Title IX and its applications to intercollegiate athletics programs. The basic elements of Title IX and how various tests are applied by the court system will be included. Course will focus on actual legal cases, investigations and remedial plans.
Repeat Status: Not repeatable for credit
SMT 260 Sports Agents & Labor Relations 4.0 Credits
This course examines the controversial nature of being a sports agent. Students will be exposed to legal and ethical issues that surround sports agents. Additionally, students will review the labor relations laws and collective bargaining agreements that govern professional sports through a variety of lectures, readings and assignments.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: SMT 230 [Min Grade: C-] or BLAW 201 [Min Grade: C-]
SMT 262 Digital Sports Storytelling 4.0 Credits
This course is designed to introduce students to digital storytelling in sports. Topics will include locating and defining a sports story, framing a sports story for audience and platform, and storyboarding. Students will learn the power behind stories and how to use them to enhance and develop fan engagement, drive attendance and increase sponsorship. Students will write, produce and edit digital stories on mobile platforms.
Repeat Status: Not repeatable for credit
Prerequisites: SMT 110 [Min Grade: D]
SMT 270 Sports Facility Planning & Management 4.0 Credits
This course is designed to provide learning experiences in managing sport facility operations, planning new sport facilities, and renovating and maintaining new facilities. An understanding of sports facilities, their design, and management will be gained through field study, speakers, and standard classroom material.
Repeat Status: Not repeatable for credit
SMT 275 Sports Event Management 4.0 Credits
This course provides the student with exposure to comprehensive event planning, funding and managing sports events including those for professional, amateur and collegiate sports events, and commercial, recreational, and club sports.
Repeat Status: Not repeatable for credit
SMT 285 Sport, Industry, and Society 4.0 Credits
The focus of this course is on the social forces that shape the sport industry in the United States and internationally and the influence the sport industry has on society. Students are encouraged to critically examine common understandings of sport from economic, historical, political, and sociological perspectives.
Repeat Status: Not repeatable for credit
Prerequisites: SMT 110 [Min Grade: D]
SMT 290 Digital Media in Sport 4.0 Credits
This course is designed to introduce students to the digital landscape of sport business. Topics include current issues in digital sports media, digital media and sports facilities, digital media and professional sports teams, mobile applications in sport, and selling digital sport products and services.
Repeat Status: Not repeatable for credit
Prerequisites: SMT 110 [Min Grade: D]
SMT 305 Fundraising in Sports 4.0 Credits
Fundraising in Sports will examine the skills, strategies and techniques needed for successful annual and major gift solicitation in the field of athletic development. Areas to be addressed include: understanding annual fund and major gift fundraising, examining booster club: organization structure and benefits, priority seating programs, the importance of donor research in the fundraising process, capital campaigns in sport, and the use of special events to achieve fundraising success.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: SMT 110 [Min Grade: D]
SMT 307 Corporate Sponsorship in Sports 4.0 Credits
Course will examine marketing strategy and techniques used by industry professionals to increase revenues for sports properties. Students will gain an understanding of sponsorship sales terminology, cold calling and prospecting techniques, marketing proposal presentation guidelines and relationship building strategies to increase overall sales.
Repeat Status: Not repeatable for credit
SMT 310 Sports Contracts 4.0 Credits
Course will cover basic legal issues and strategies surrounding contract issues in sports. Students will be introduced to basic elements of contract law and see it applied by the court system in the context of the sports industry.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: SMT 230 [Min Grade: C-] or BLAW 201 [Min Grade: C-]
SMT 320 Sport Economics 4.0 Credits
An introduction to the economics of sports. Topics include sports markets: demand, supply and pricing; organization, monopoly power and market failure; labor relations, labor market problems and remedies, public finance of sports, the law and economics of sports, and the economics of college sports.
Repeat Status: Not repeatable for credit
Prerequisites: ECON 201 [Min Grade: C-]
SMT 321 Money, Power, Politics: College Sports in America 4.0 Credits
Students will examine the dynamics that drive college athletics departments today. Looking through the lens of divisional and conference affiliation, students will begin to understand internal and external forces that drive athletics outcomes.
Repeat Status: Not repeatable for credit
SMT 325 Business of Sports Media 4.0 Credits
This course examines the media companies’ financial relationships with sports franchises both nationally and internationally. Students will assess the technology shifts over time and learn how those broadcasters who control sports programming have been aided by favorable Federal policies and interpretations, as well as (at times) Congressional intervention. Included in this course is an examination of how the NFL, Major League Baseball, the NBA and College Conference Networks structure their media rights deals. Students will research how to value a media deal.
Repeat Status: Not repeatable for credit
SMT 333 Sports Gambling 4.0 Credits
This course will review and examine the history, policies, economics, and regulation of sports gambling in the United States. The emphasis will be on assisting the student in understanding the concepts related to the relatively new area of legalized sports betting in the United States. Class sessions will be devoted to examining and discussing the reading assignments and current issues in the field of sports gambling. Real world examples will be used to illustrate the concepts and principles.
Repeat Status: Not repeatable for credit
SMT 335 Sport Governance & Policy 4.0 Credits
Basic theories of organization and leadership applied to sport organizations. Included are professional team-sport leagues, intercollegiate athletics, the Olympic movement, and international sport associations.
Repeat Status: Not repeatable for credit
SMT 340 [WI] International Aspects of Sport 4.0 Credits
International sport should be understood within and outside the culture of a country in which it is being played or viewed. This course will allow students to develop an appreciation of non-American sporting cultures across the world, learn about potentially unfamiliar sports and sporting events and contrast different aspects of the sports industry with those within the US. Globalization and its implications for the sporting world will also be investigated, as will trans-national companies and organizations that impact the sport marketplace.
Repeat Status: Not repeatable for credit
Prerequisites: SMT 110 [Min Grade: D]
SMT 350 Corporate Social Responsibility in Sport 4.0 Credits
Course provides an overview of the concept of ‘corporate social responsibility’ (CSR), focusing on the economic, social and environmental impacts of the sport industry and the resulting challenges faced by sport organizations, their participants and their managers. The emphasis will be on assisting the student in understanding the concepts related to the role sport plays in CSR. Class sessions will be devoted to examining and discussing the reading assignments and current CSR issues in sport. Real world examples will be used to illustrate the concepts and principles.
Repeat Status: Not repeatable for credit
SMT 362 Sport Ticket Sales 4.0 Credits
This course provides training in all aspects of ticket sales including networking, prospecting and qualifying, creating sales proposals, overcoming objections, and closing sales. Specific techniques such as role playing will be used to prepare students for careers in sport ticket sales.
Repeat Status: Not repeatable for credit
SMT 372 Sport Business Consulting 4.0 Credits
In this course, students act as consultants for an organization, focusing on developing insights for sport business challenges. Students conduct research and analyses to form recommendations that will help the organization achieve its goals. In addition to working closely with faculty, students also interact with and present their work to leaders within the participating organization.
Repeat Status: Not repeatable for credit
SMT 375 Sport Finance 4.0 Credits
Basic theory in finance applied to managerial decision making in sport firms and organizations. Includes forms of ownership, financial analysis, risk analysis and portfolio evaluation, and capital budgeting techniques, all as applied to sports. The finance of sports facilities including taxation and subsidization and methods for evaluating publicly financed projects.
Repeat Status: Not repeatable for credit
Prerequisites: FIN 301 [Min Grade: C-]
SMT 380 Sports Analytics 4.0 Credits
Theory, development, and application of analytics in sport. The application of analytics in sport for purposes of evaluating player performance, managerial decisions, pricing, and other areas in sport industry operations.
Repeat Status: Not repeatable for credit
Prerequisites: STAT 201 [Min Grade: C]
SMT 475 Sports Industry Practicum 4.0 Credits
The practicum is designed to develop greater breadth and depth of students' understanding and experience within the industry. The practical application of knowledge and skill acquired in class will help students extend their expertise by working in a sport management related organization. Suggested for non-co-op students.
Repeat Status: Can be repeated 2 times for 12 credits
SMT I199 Independent Study in SMT 0.0-12.0 Credits
Self-directed within the area of study requiring intermittent consultation with a designated instructor.
Repeat Status: Can be repeated multiple times for credit
SMT I299 Independent Study in SMT 0.0-12.0 Credits
Self-directed within the area of study requiring intermittent consultation with a designated instructor.
Repeat Status: Can be repeated multiple times for credit
SMT I399 Independent Study in SMT 0.0-12.0 Credits
Self-directed within the area of study requiring intermittent consultation with a designated instructor.
Repeat Status: Can be repeated multiple times for credit
Restrictions: Can enroll if major is SMT.
SMT I499 Independent Study in SMT 0.0-12.0 Credits
Self-directed within the area of study requiring intermittent consultation with a designated instructor.
Repeat Status: Can be repeated multiple times for credit
SMT T180 Special Topics in Sport Management 0.0-12.0 Credits
Topics decided upon by faculty will vary within the area of study.
Repeat Status: Can be repeated multiple times for credit
SMT T280 Special Topics in Sport Management 0.0-12.0 Credits
Topics decided upon by faculty will vary within the area of study.
Repeat Status: Can be repeated multiple times for credit
SMT T380 Special Topics in Sport Management 0.0-12.0 Credits
Topics decided upon by faculty will vary within the area of study.
Repeat Status: Can be repeated multiple times for credit
SMT T480 Special Topics in Sport Management 0.0-12.0 Credits
Topics decided upon by faculty will vary within the area of study.
Repeat Status: Can be repeated multiple times for credit