Graphic Design

Courses

VSCM 100 Computer Imaging I 3.0 Credits

This course explores current potentials, limitations, and issues related to use of computer software for design applications. Projects include graphics creation and manipulation; image acquisition, creation and manipulation; text creation and manipulation; typography; input and output options and control; hardware/software/system fundamentals; and troubleshooting.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

VSCM 140 Calligraphy 3.0 Credits

Covers the skills and understanding of letterforms as geometry and type, development of hand/eye skill in letter-forming, investigation of solids and voids, and use of traditional and modern tools and materials. Studio.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSST 110 [Min Grade: D]

VSCM 200 Computer Imaging II 3.0 Credits

Provides continued study of electronic imaging with emphasis on Graphic Design process for print and screen design.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 100 [Min Grade: D]

VSCM 230 Visual Communication I 4.0 Credits

Provides an overview of graphic design as an applied art. Covers the given, the formal, and the psychological aspects of graphic design.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: VSST 102 [Min Grade: D] or VSST 105 [Min Grade: D]

VSCM 231 Visual Communication II 4.0 Credits

Continues VSCM 230. Covers corporate identity and explores logo development using the pictoral mark, typographic solution, and abstract interpretation as symbols of identity.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Prerequisites: VSCM 230 [Min Grade: D]

VSCM 232 Visual Communication III 4.0 Credits

Examines problems in graphic design on the relationship between designer and client, including solving specific situations of image-making with emphasis on the total identity of an organization, firm, or publication. Involves extensive exploration of color and imagery. Studio.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 231 [Min Grade: D]

VSCM 240 Typography I 3.0 Credits

Uses the history of type as the backdrop for the introduction to the art and craft of conventional through state-of-the-art typesetting as well as the creative and extraordinary use of type. Focuses on the letter, word, and sentence. Studio/lecture.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSST 101 [Min Grade: D] or VSST 104 [Min Grade: D] or VSST 108 [Min Grade: D]

VSCM 241 Production 3.0 Credits

Covers traditional and electronic means of print production. Explores alternate means of production and various printing and output methods. Studio.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 240 [Min Grade: D]

VSCM 242 Typography II 3.0 Credits

Continues VSCM 240. Broadens the scope to deal with the paragraph and the typeset page, with increased attention to the importance of subtleties and refinements. Explores the differing requirements of type in relationship to pictorial images.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 240 [Min Grade: D]

VSCM 247 On Screen Typography 3.0 Credits

This course develops a visual sensitivity to typographical compositions on screen while expanding knowledge of current technologies.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is DIGM or major is GRDS.

VSCM 330 Visual Communication IV 4.0 Credits

Examines problems in information graphics, including signage, environmental graphic design, and exhibit design. Studio.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 232 [Min Grade: D]

VSCM 331 Visual Communication V 4.0 Credits

Focuses on techniques and methods of advanced problem solving. Through a series of three projects, the student learns to analyze conceptual and contextual relationships pertinent to any visual communication assignment. Studio.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 330 [Min Grade: D]

VSCM 340 Typography III 3.0 Credits

Typography III concentrates on the exploration and management of large blocks of text in specific design problems. Special emphasis will be placed on the style and readability of typographic treatments.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 242 [Min Grade: D]

VSCM 350 [WI] Graphic Design: 20th Century and Beyond 3.0 Credits

Concentrates on impact and significance of the graphic design profession in society through the history and movements of the profession and the work of 20th-century masters of visual communication. Students will analyze conceptual and contextual relationships and develop greater awareness of stylistic content and its relevance to the culture. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior or Senior.

VSCM 360 Design on Site 3.0 Credits

Weekly visits to studios of various design disciplines such as small graphic design offices, environmental graphic design firms, advertising agencies, book and magazine publishers, and website developers. A written report is due at the end of the term.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is GRDS.
Prerequisites: VSCM 232 [Min Grade: D]

VSCM 399 Independent Study in Graphic Design 0.5-12.0 Credits

Provides individualized study in graphic design in a specialized area of study. May be repeated for credit. Department permission required.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit
Restrictions: Can enroll if major is GRDS and classification is Junior or Senior.

VSCM 430 Visual Communication VI 4.0 Credits

Continues VSCM 331. Explores three-dimensional graphic design processes and techniques for communication, including problems of scale, material, form, and function. Emphasizes package design. Includes point-of-purchase design. Studio.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 331 [Min Grade: D]

VSCM 440 Book Design 4.0 Credits

Investigates design of books, from their pre-Gutenberg origins to contemporary technology of design, binding, paper, and finishing. Includes multiple page formats, production grids, and sequential images. Lecture/studio.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 331 [Min Grade: D] or ADGD 310 [Min Grade: D] or EVGD 220 [Min Grade: D] or WMGD 220 [Min Grade: D]

VSCM 450 Professional Portfolio 3.0 Credits

Focuses on the preparation of a professional Graphic Design portfolio. A critical process that includes the screening of completed projects, reworking or expanding projects, and reconstructing/creating final portfolio components. A formal interview presentation of the portfolio is also explored and refined.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is GRDS.
Prerequisites: VSCM 430 [Min Grade: D] or ADGD 320 [Min Grade: D] or EVGD 320 [Min Grade: D]

VSCM 455 Electronic Portfolio 3.0 Credits

Focuses on the design and production of a web based Graphic Design portfolio using web graphics and imagery through visuals, motion and sound within the software programs of Dreamweaver & Flash.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is GRDS.
Prerequisites: VSCM 232 [Min Grade: D]

VSCM 460 Professional Practice 3.0 Credits

Covers running a design office, including basic contracts, fee structures, and the design process. Explores types of design offices; working with suppliers, printers, photographers, and illustrators; scheduling; resumes and portfolios; taxes; and marketing of graphic design services. Lecture/field work.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 430 [Min Grade: D]

VSCM 465 Special Topics in Graphic Design 3.0-12.0 Credits

Provides study in graphic design on a special topic or on an experimental basis. May be repeated for credit if topics vary.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

VSCM 477 Graphic Design Seminar 3.0 Credits

Provides a forum for discussion of current ideas in design, with a focus on print and broadcast advertising graphics. Includes presentations by invited professionals. Requires board presentation.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit
Restrictions: Can enroll if major is GRDS and classification is Junior or Senior.

VSCM 478 Graphic Design Seminar: Advanced Techniques 3.0 Credits

An exploration for the subtleties that distinguish excellence in graphic design print, web and motion venues. Selections include: Advanced Typography and Electronic Portfolio.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 3 times for 9 credits
Prerequisites: VSCM 340 [Min Grade: D]

VSCM 479 Graphic Design Seminar: Advanced Media 3.0 Credits

An exploration of advanced media development in Graphic Design as relevancy and currency demands. Selections include: Illustration I and II and Bookmaking.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 3 times for 9 credits
Restrictions: Can enroll if major is GRDS.

VSCM 480 [WI] Graphic Design Seminar: Design Perceptions 3.0 Credits

An exploration of how graphic designers use visual communications tools and how audiences perceive them. Selections include: History of Visual Propaganda and Deconstruction Advertising. May be repeated for credit if topic varies.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 3 times for 9 credits

VSCM 482 Graphic Design for Cultural Organizations 3.0 Credits

Students experience firsthand how design can enhance the mission of cultural organizations, what it takes to develop innovative outreach programs, and how to apply for grants to achieve their creative endeavors. Projects assigned will be live, and will be conducted in and outside of the classroom.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is GRDS.
Prerequisites: VSCM 430 [Min Grade: D] or ADGD 320 [Min Grade: D] or EVGD 320 [Min Grade: D] or WMGD 421 [Min Grade: D]

VSCM 485 Annual Report Design 3.0 Credits

Development and analysis of the corporate annual report as a graphic design concept and as a developed marketing tool.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 340 [Min Grade: D]

VSCM 496 Senior Thesis Graphic Design 3.0 Credits

Requires each student to define a problem and set a goal and strategies, develop a concept, and carry out a solution. Divides time among research, design, thematic development, and final presentation. Requires instructor approval of study.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: VSCM 430 [Min Grade: D]

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