Master of Science in Arts Administration

Master of Science: 45.0 quarter credits 

About the Program

The MS in Arts Administration program is designed to provide academic preparation for leadership positions with nonprofit organizations, foundations, corporations, and government agencies involved in the arts and culture sector.

Students may enroll in the program on a full- or part-time basis. The program is designed to accommodate working students, so all classes are offered in the evening or online. Students must matriculate in either the campus or online program, but students in either program may take some courses in the other program.  

Students should plan to enter the program at the start of the fall term. Full-time arts administration students may complete the degree in five consecutive terms when beginning in the fall term, and part-time students typically take seven to eight terms to complete the degree.

Professional Opportunities

Graduates of the program serve in various administrative capacities with museums, galleries, historical societies, government agencies, performing arts organizations, arts centers, and philanthropic and corporate foundations.

Admission Requirements

Requirements for Admission

In addition to meeting the general requirements for admission to graduate studies, applicants should present a résumé demonstrating a strong affinity for the field through work, volunteer experiences, education, or special training. Undergraduate preparation must include at least one course in financial accounting, two courses in the history or literature of an art form, and/or two courses in the practical or creative aspects of an art. Applicants who lack this preparation (or the equivalent) must complete work in the above areas during the first two terms in the program.

An important part of the admissions process is a personal interview with the Program Director. Potential applicants will be contacted to schedule an interview through the Department of Arts & Entertainment Enterprise 215.895.2453 once the application is processed through Graduate Admissions. 

Financial Assistance

A limited number of assistantships are available to students in the campus program. Students should have experience in gallery management, public relations or newsletter writing/editing, and should indicate their interest in these positions in their initial letters of inquiry. Students are also encouraged to explore other assistantships available across the University. In the past, arts administration students have held positions in the honors program, the Greek Life Office, the Leadership Program, and the College of Evening and Professional Studies. Awards are made annually on a competitive basis.

Students in the online program only may qualify for a tuition discount through Drexel's partnership with Americans for the Arts.

Dean's Fellowship

In addition to teaching and research assistantships, the College of Arts and Sciences also awards 10 Dean's Fellowships per year to full-time students in the campus program. These highly competitive awards are granted across the College, and come with a $5,000 stipend supplement for each of the first two years of study in addition to any other support a student receives.

For additional information on requirements and how to apply, visit Graduate Admissions at Drexel University.

Degree Requirements

Each student is assisted with the planning and completion of a program of study in accordance with the student’s needs and career goals. Each candidate for the MS in arts administration must complete 45 credits, including courses in cultural policy, management skills, and fund development. To enable the student to tailor the program of study to meet his or her career goals, a variety of electives are offered. Students may identify tracks in marketing, fund development, finance, or research through their selection of electives.

Many of our students work in an appropriate related arts job associated with a professional arts organization. After completing all core courses, some students choose to complete an internship within the arts and cultural community. The student's thesis grows out of the internship experience or can address a research topic that the student chooses to explore further.

Curriculum

Professional Requirements
AADM 505Overview Of Arts Administration3.0
AADM 510Writing for the Arts3.0
AADM 610Financial Accounting for Non-Profit Arts Organizations3.0
AADM 620Law and the Arts3.0
AADM 650Fund Development for the Arts3.0
AADM 670Audience Development3.0
AADM 710Strategic Planning and Evaluation3.0
AADM 750Arts Administration Seminar3.0
AADM 751Management Techniques In the Arts3.0
AADM 770Technology and the Marketing of the Arts3.0
AADM 798Thesis Development 1.5
AADM 799Thesis Completion1.5
Electives *12.0
Sample Elective Offerings
International Cultural Policy
Trends in Fund Development
Leadership in the Arts
Human Resources Management in the Arts
Production Laboratory in the Arts
Performing Arts Management
Visual Arts Organization Management
Community Cultural Planning
Political Activism in the Arts
Special Problems in Arts Management
Technology Management in the Arts
Human Resource Administration
Leading for Innovation
Contemporary Art Issues
Total Credits45.0

*

All Business electives must be approved by advisor and require registration through the MBA office.

Additional Electives not on the pre-approved list must be at the 600 level or above and require advisor approval.


Courses

AADM 505 Overview Of Arts Administration 3.0 Credits

Provides a survey of the field of arts administration and introduces nonprofit governance including incorporation, mission development, and roles and responsibilities of boards of directors.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 510 Writing for the Arts 3.0 Credits

Covers strategies for writing non-marketing materials in the arts such as funding proposals, advocacy letters, board communications, and persuasive speeches.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 540 Production Procedures In the Arts 3.0 Credits

Surveys organizational, administrative, and technical aspects of artistic productions, concerts, exhibits, showcases, readings, showings, and fairs.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 610 Financial Accounting for Non-Profit Arts Organizations 3.0 Credits

Covers accounting principles, accounting procedures and internal control, forecasting, balance sheet analysis, budgeting procedures, and financial reporting for non-profit arts organizations.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: ACCT 111 [Min Grade: D] or ACCT 115 [Min Grade: D]

AADM 620 Law and the Arts 3.0 Credits

Examines the relationship between the arts and law, including contracts, license fees, copyrights, intellectual property, royalties, labor-management agreements, liability, immigration law, and use fees. Each class is conducted by an area legal expert on a specialty as it relates to the arts.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is MUSL.

AADM 650 Fund Development for the Arts 3.0 Credits

Provides an in-depth examination of techniques in researching, procuring, and retaining contributed funds for cultural organizations. Covers techniques and strategies for individual, corporate, governmental, and foundation grants and gifts.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is HE or major is MUSL.

AADM 660 International Cultural Policy 3.0 Credits

The course explores some of the major themes in international cultural policy today: globalization, culture and development, diversity and identity, and cultural diplomacy, in five different regions of the world (Western Europe, Eastern Europe, Latin America, Asia and Africa).

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 670 Audience Development 3.0 Credits

Overview of organizational practices and theory related to audience development non-profit arts organizations.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 680 Trends in Fund Development 3.0 Credits

Examines current trends in the area of major gifts, capital and endowment campaigns, planned giving, venture philanthropy, and internet strategies. The class will look to real-world examples demonstrating unique or inventive strategies that utilize current or emerging technologies and social and economic trends.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.
Prerequisites: AADM 650 [Min Grade: C]

AADM 710 Strategic Planning and Evaluation 3.0 Credits

Provides a survey of the theory and practice of planning and evaluation as it relates to arts programs. Includes development of critical issues, goals, strategies, outcomes research planning, and protocol development.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 720 Leadership in the Arts 3.0 Credits

Explores the concepts of leadership and examines leadership experiences and potential as they relate to the field of non-profit arts and culture.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 731 Human Resources Management in the Arts 3.0 Credits

Examines human resource management and labor relations specific to non-profit arts and cultural organizations. Students will learn about labor union contract negotiations when working with performing and visual arts institutions.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 740 Production Laboratory in the Arts 3.0 Credits

Provides practical experience in artistic production or management. This course may be used for a student’s individual exploration of any area of arts production or management, as approved by the program director.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

AADM 741 Arts Entrepreneurship 3.0 Credits

This course focuses on the development and creation of new arts enterprises. Coursework incorporates literature regarding creativity, entrepreneurship theory and practice and other relevant interdisciplinary inquiry. The instructor and students will develop concepts for new arts initiatives, examine whether those concepts are viable, and develop a new arts business idea. The goal is to understand the process of developing new business ideas in the arts, both for-profit and nonprofit, and to gain experience in arts entrepreneurship through the design of new creative ventures.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM or major is MUSL.

AADM 742 Advanced Fund Development 3.0 Credits

This course covers an advanced level of fundraising and development topics, including major gifts, planned giving, and capital campaigns.Building upon knowledge gained from the program's two core courses in development and fundraising, this is an elective for students who wish to gain a deeper knowledge of development policies and practices in order to further focus their education, and possibly their master's thesis and/or careers, on this aspect of arts administration.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.

AADM 750 Arts Administration Seminar 3.0 Credits

Examines issues affecting the development of cultural policy in America, including demographic change; leisure preferences; and trends in education, social policy, politics, and economic development.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 751 Management Techniques In the Arts 3.0 Credits

Examines approaches used to manage and oversee various arts organizations, including managing change, decision-making, negotiation and presentation skills, and assessing management style.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 752 Performing Arts Management 3.0 Credits

Provides an introduction to and overview of management practices of non-profit performing arts organizations. The primary focus will be on current theory and practice in day-to-day operations, management, and associated planning for the performing arts: theatrical, dance and music organizations.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.
Prerequisites: AADM 751 [Min Grade: C]

AADM 753 Visual Arts Organization Management 3.0 Credits

Special problems and challenges related to managing visual arts organizations. The course will build on learning from foundation-level courses, discussing issues related to managing art museums, art schools, galleries, public art programs, and more.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.

AADM 754 Museum Management 3.0 Credits

Major issues in museum management including earned income, deaccession, looting and repatriation, museum directors, staff and volunteer management, and an introduction to new museology.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.

AADM 755 Community Cultural Planning 3.0 Credits

Examines the process of community cultural planning and local arts policy development, including trends and issues in national, state and local arts policies and external influences (economic, social and educational trends) that affect local planning.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 757 Political Activism in the Arts 3.0 Credits

Course examines the strategies, trends and dynamics of arts based issues from a variety of political perspectives. Using case studies, class will explore systems that influence activism in politics and the arts and instances when art has been politically controversial, its causes and consequences.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.

AADM 758 Ethics in Arts Organizations 3.0 Credits

Examines ethical issues in managing arts organizations.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.

AADM 759 Cultural Organizations in Transition 3.0 Credits

Identifies issues and trends that will have an impact on cultural organizations of today and extends the examination of those impacts into the future through forecasting and scenario creation. Uses multiple disciplines such as economincs, technology, and organizational development to assess influence.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.

AADM 760 Special Problems in Arts Management 3.0 Credits

Allows the student to select topical management problems in the arts and study approaches appropriate to their solution. May include data-gathering techniques, interviewing, developmental procedures, etc., as required.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 765 Special Topics 0.5-9.0 Credits

Covers topics of current interest to faculty and students; specific topics for each term will be announced prior to registration. May be repeated for credit if topics vary.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit

AADM 770 Technology and the Marketing of the Arts 3.0 Credits

Covers digital recording, videocassettes, satellite transmission, cable television, holography and other technological developments, and their implications for the marketing of the arts.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 775 Technology Management in the Arts 3.0 Credits

Examines the function and strategic use of technology tailored to the future arts and cultural leader. Through an interactive learning process, students gain an understanding of the role and impact of technology in the non-profit arts and cultural organization. A prior technology course or background in technology is not required.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 780 Applied Research Methods 3.0 Credits

This course provides students with an overarching understanding of many of the applied research methodologies that are relevant to scholars and practitioners in the arts administration field. This course stresses the identification of and the advantages and disadvantages of each appropriate research methodology.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

AADM 798 Thesis Development 1.5 Credit

Enables students to begin work on original research related to the thesis, a scholarly work related to the student's individual research interest. Students identify and shape a research question related to the arts and culture field, then conduct an in-depth literature review, shape a methodology for researching questions, and report the findings in a thesis document.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is AADM.
Prerequisites: AADM 750 [Min Grade: C-]

AADM 799 Thesis Completion 0.5-1.5 Credits

This repeatable course allows the student to work with a thesis advisor in completing the research, writing and revision of the required thesis which began during AADM 798.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated multiple times for credit
Restrictions: Can enroll if major is AADM.

Arts & Entertainment Enterprise Faculty

Xela Batchelder, PhD (Ohio State University). Assistant Professor. Entertainment and arts management; theater management, touring, presenting and booking.
Jean Brody, DFA (Yale School of Drama) Program Director, Online MS in Arts Administration. Associate Teaching Professor. Arts administration.
Lawrence Epstein, MBA (Cornell University) Interim Department Head, Arts & Entertainment Enterprise. Associate Teaching Professor.
Julie Goodman Hawkins, MFA (Temple University) Program Director, MS in Arts Administration. Assistant Professor. Cultural policy, political activism in the arts, changes in economic and social policy, arts sector changes.
James L. Klein, BA (Oberlin College). Associate Professor. Music technologist, sound and recording engineer, songwriter for film, TV and radio music.
Michelle Manghise, BS (St. John’s University ). Assistant Teaching Professor. 25-year veteran of music industry; music publishing, copyright, artist management, entrepreneurship, entertainment marketing.
Brian Moore, MS, MFA (Drexel University; Louisiana State University) Program Director, BS in Entertainment and Arts Management. Assistant Teaching Professor. Nonprofit organizations: fund development; strategic planning; communications and marketing; and executive management.
John Seay, BMus (James Madison University). Associate Professor. Sound and recording engineer, music technologist, music producer and studio technician.
Cyrille Taillandier Associate Teaching Professor. Recording engineer, music producer and digital editor.
Neville Vakharia, MS (Drexel University) Research Director. Assistant Professor. Technology in the arts, strategic planning and evaluation, management and leadership, innovation and entrepreneurship.
Darren Walters, BA (University of Delaware). Associate Teaching Professor. General Manager of Mad Dragon Records and co-owner and President of Jade Tree, an independent record label.
Andrew Zitcer, MCP (University of Pennsylvania). Assistant Teaching Professor. Arts and community development, community based organizations, governance modes, organizational planning, narrative and social theory.
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