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COM 247 Strategic Social Media Communication 3.0 Credits

Students learn research-based best practices for strategic social media communication by brands and organizations across a range of platforms. Working in teams, students develop social media campaigns with content calendars, potential influencers and evaluation plans utilizing analytic tools. Students earn a professional social media certification credential.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

Communication

http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/communication/

Major: Communication Degree Awarded: Bachelor of Arts (BA) Calendar Type: Quarter Total Credit Hours: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 09.0401; 09.0900; 09.0908; 09.9999; 09.0199 Standard Occupational Classification (SOC) code: 11-2011; 11-2031; 27-3022; 27-3041; 27-3042 ; 27-3043

Communication BS / Strategic & Digital Communication MS

http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/communicationbs-strategicdigitalcommunicationms/

Major: Communication and Strategic & Digital Communication Degree Awarded: Bachelor of Science (BS) and Master of Science (MS) Calendar Type: Quarter Total Credit Hours: 225.0 Co-op Options:  One Co-op (Five years); Three Co-op (Five years) Classification of Instructional Programs (CIP) code:   09.0199 Standard Occupational Classification (SOC) code: 11-2011

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