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COM 386 Public Relations Campaign Planning 3.0 Credits

This capstone course will focus on the advanced aspects of public relations: how to analyze, plan, conduct, and implement successful public relations campaigns systematically and scientifically. Students will create full-scale PR campaigns, including budget, media materials, and social media tools, for their real-world "clients," and implement key activities.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit
Prerequisites: COM 284 and COM 286

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