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COM 386 Public Relations Campaign Planning 3.0 Credits

This capstone course will focus on the advanced aspects of public relations: how to analyze, plan, conduct, and implement successful public relations campaigns systematically and scientifically. Students will create full-scale PR campaigns, including budget, media materials, and social media tools, for their real-world "clients," and implement key activities.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit
Prerequisites: COM 284 and COM 286

Communication

http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/communication/

Major: Communication Degree Awarded: Bachelor of Arts (BA) Calendar Type: Quarter Total Credit Hours: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 09.0401; 09.0900; 09.0908; 09.9999; 09.0199 Standard Occupational Classification (SOC) code: 11-2011; 11-2031; 27-3022; 27-3041; 27-3042 ; 27-3043

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