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COM 536 Strategic Social Media Communication 3.0 Credits

Students explore the evolution of social media and the impact that “media convergence” culture has on brands and organizations. Social media platforms facilitated by Web-based and mobile technologies are explored and evaluated. Theoretical approaches and research-based best practices for strategic social media marketing plans and integrating social platforms/tools and technologies into existing marketing plans and legacy media are explored. Students will analyze how real brands are using social media, engage in social media activities and develop and implement elements of a strategic social media plan for an organization or business including: creation of a social media space, evaluation plan that will utilize native or third-party analytic tools and a plan for best practices for social media use in a crisis.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

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