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COM 541 Foundations of Public Relations 3.0 Credits

This foundations course is designed for students who are new to public relations. This course introduces students to the basic theories, strategies, tactics and skills that form the foundation of public relations practice. Students will learn about public relations as a professional field, and the importance of public relations as a strategic tool to interact with internal and external audiences. This course will cover tactics such as corporate social responsibility and reputation management, and will provide students with basic skills related to media relations, public relations research and PR writing.

College/Department: College of Arts and Sciences
Repeat Status: Not repeatable for credit

Certificate in Public Relations

Certificate Level: Graduate Admission Requirements: Bachelor's degree Certificate Type: Post-Baccalaureate Number of Credits to Completion: 12.0 Instructional Delivery: Online Calendar Type: Quarter Expected Time To Completion: 1 year Financial Aid Eligibility: Aid eligible* Classification of Instructional Program (CIP) Code: 09.0900 Standard Occupational Classification (SOC) Code: 11-2011

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