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EAM 308 Entertainment Promotion and Branding 3.0 Credits

This writing intensive course will provide students in-depth information about the essential area of publicity and promotion for the entertainment and arts industries. Through the art of public relations (PR), students will learn to maximize the potential for news coverage in print, electronic (radio, TV) and online sources. Focus will be placed on the process of writing for public relations and promotion in both style and content. By writing multiple drafts of biographies, press releases, pitch letters, students will hone skills to creatively present your message to media outlets, from local to international.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

Entertainment & Arts Management

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/entertainmentartmgmt/

Major: Entertainment & Arts Management Degree Awarded: Bachelor of Science (BS) Calendar Type: Quarter Total Credit Hours: 183.0 Co-op Options: One Co-op (Four years) Classification of Instructional Program (CIP) code: 50.1001 Standard Occupational Classification (SOC) code: 13-1011

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