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EAM 310 Social Media in Entertainment 3.0 Credits

Social Media In Entertainment teaches students how to develop the strategies for using social media as a marketing tool in the arts and entertainment industries. The goal will be to develop a social media strategy for a specific entity utilizing information on strategies and tactics learned during the course, as well as how to integrate this strategy into an overall marketing plan. Students will learn how to craft a strategy, how to evaluate which social media tools and tactics to use to achieve the most effective results and how to successfully implement the strategy.

College/Department: Antoinette Westphal College of Media Arts Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 308 [Min Grade: D]

Entertainment & Arts Management

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/entertainmentartmgmt/

Major: Entertainment & Arts Management Degree Awarded: Bachelor of Science (BS) Calendar Type: Quarter Total Credit Hours: 183.0 Co-op Options: One Co-op (Four years) Classification of Instructional Program (CIP) code: 50.1001 Standard Occupational Classification (SOC) code: 13-1011

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