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EAM 270 Audience Development for Arts 3.0 Credits

This course emphasizes the usefulness and application of marketing theories and concepts to develop audiences and promotes the arts as a valuable social sector, with a focus on marketing planning and strategy development. Focus is placed on marketing research, analysis, planning, strategy development, and development of marketing plans.

College/Department: Antoinette Westphal COMAD/Arts Entertainment Enterpris
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]