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MKTG 301 Introduction to Marketing Management 4.0 Credits

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman or Sophomore

Music Industry

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustry/

...student. * PHYS 107 - Acoustics is recommended. ** MKTG 301 , PHIL 301 , PSY 101 and/or PSY...

Entertainment & Arts Management

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/entertainmentartmgmt/

...FIN 301 should not take BUSN 301 . Concentration...Exhibition Design 3.0 MKTG 201 Introduction to...

Property Management

http://catalog.drexel.edu/undergraduate/collegeofengineering/propertymanagement/

...FIN 301 Introduction to Finance 4.0 ORGB 300 [ WI ] Organizational Behavior 4.0 MKTG...

Business Economics

http://catalog.drexel.edu/undergraduate/schoolofeconomics/businesseconomics/

...0 Term 6 FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing...

International Business

http://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusiness/

...FIN 301 Introduction to Finance 4.0 ORGB 300 [ WI ] Organizational Behavior 4.0 MKTG...

International Business Co-Major

http://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusinesscomajor/

...0 Term 6 FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing...

Legal Studies

http://catalog.drexel.edu/undergraduate/collegeofbusiness/legalstudies/

...FIN 301 Introduction to Finance 4.0 ORGB 300 [ WI ] Organizational Behavior 4.0 MKTG...

Organizational Management

http://catalog.drexel.edu/undergraduate/collegeofbusiness/organizationalmanagement/

...399 3.0 FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing...

Marketing

http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/

...0 Term 6 FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing...

Accounting

http://catalog.drexel.edu/undergraduate/collegeofbusiness/accounting/

...Reporting I 4.0 MKTG 201 Introduction to...II 4.0 FIN 301 Introduction to Finance...

Management Information Systems

http://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystems/

...International Business 4.0 MKTG 201 Introduction to...0 Term 7 FIN 301 Introduction to Finance...

Operations & Supply Chain Management

http://catalog.drexel.edu/undergraduate/collegeofbusiness/operationandsupplychainmanagement/

...Operations Management 4.0 MKTG 201 Introduction to...0 Term 7 FIN 301 Introduction to Finance...

Business Analytics

http://catalog.drexel.edu/undergraduate/collegeofbusiness/businessanalytics/

...course 3.0 FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing...

Business and Engineering

http://catalog.drexel.edu/undergraduate/collegeofbusiness/businessandengineering/

...Macroeconomics 4.0 FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing...

Technology Innovation Management

http://catalog.drexel.edu/undergraduate/collegeofbusiness/technologyinnovationmanagement/

...Management 4.0 FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing...

Finance

http://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/

...0 Term 6 FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing...

General Business

http://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusiness/

...BLAW ), management ( MGMT ), marketing ( MKTG ), management information systems...0 Term 6 FIN 301 Introduction to Finance...

Communication

http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/communication/

...0 Term Credits 15.0 Term 7 MKTG 301 Introduction to Marketing Management 4.0...

Sport Management

http://catalog.drexel.edu/undergraduate/centerforsportmanagement/sportmanagement/

...of Microeconomics 4.0 MKTG 201 Introduction to...Behavior 4.0 PHIL 301 or 325 Business...

Culinary Arts

http://catalog.drexel.edu/undergraduate/centerforfoodandhospitalitymanagement/culinaryarts/

...FDSC 451 Food Microbiology Laboratory 2.0 MKTG 301 Introduction to Marketing Management 4.0...

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