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MKTG 601 Marketing Strategy & Planning 3.0 Credits

Emphasizes application of strategic planning in marketing to achieve competitive advantage. Examines the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: BUSN 502 [Min Grade: C] or ACCT 510 [Min Grade: C]

Marketing

http://catalog.drexel.edu/graduate/collegeofbusiness/marketing/

...Credits Spring Credits Summer Credits MKTG 601 3.0 MKTG 622 3.0 Required Marketing...

MBA Programs

http://catalog.drexel.edu/graduate/collegeofbusiness/businessadministration/

...510 2.0 FIN 601 3.0 BLAW...Spring Credits Summer Credits MKTG 510 2.0...

Executive MBA Program

http://catalog.drexel.edu/graduate/collegeofbusiness/executivemba/

...FIN 601 - Corporate Financial Management - 3 credits FIN 610 - Corporate Governance - 3 credits MKTG 510...

Certificate in Business Analytics

http://catalog.drexel.edu/graduate/collegeofbusiness/businessanalyticspbc/

...3.0 MKTG 606 3.0 MKTG 607...Credits Summer Credits OPR 601 3.0 MGMT...

MPH/MBA Joint Degree

http://catalog.drexel.edu/graduate/schoolofpublichealth/mphmba/

...0 FIN 601 3.0 ECON 601 3...Experiential Elective 3.0 MKTG 510 2.0...

Publishing

http://catalog.drexel.edu/graduate/collegeofartsandsciences/publishing/

...Term 6 Credits PUB 530 3.0 MKTG 601 3.0 PUB 750 3.0...

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