Search Results

MKTG 622 Buyer Behavior Theory 3.0 Credits

Provides an interdisciplinary study of the theories and research of buyer behavior. Draws on concepts from marketing, anthropology, psychology, sociology, and economics and their application for marketing managers seeking insights into the consumer decision-making process.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]


...Credits Spring Credits Summer Credits MKTG 601 3.0 MKTG 622 3.0 Required Marketing...

MBA Programs

...Financial Markets Focus = FIN 622, 642, 648 & REMD...Spring Credits Summer Credits MKTG 510 2.0...

  • Schedule of Classes
  • All Course Descriptions
  • Co-op
  • Academic Advising
  • Admissions
  • Tuition & Fees