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MKTG 622 Buyer Behavior Theory 3.0 Credits

Provides an interdisciplinary study of the theories and research of buyer behavior. Draws on concepts from marketing, anthropology, psychology, sociology, and economics and their application for marketing managers seeking insights into the consumer decision-making process.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

Marketing

http://catalog.drexel.edu/graduate/collegeofbusiness/marketing/

...12.0 Term 2 MKTG 622 Buyer Behavior Theory 3.0 MKTG 630 Global Marketing...

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