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MKTG 627 Digital Marketing 3.0 Credits

This course explores how organizations and leaders can maximize the business value of social and digital media platforms. The course also provides a framework and best practices for digital media management, enhances understanding of strategic communication within the digital media context, and improves digital media communication, content management, and analytic skills. Assignments include a personal branding weekly project, an in-class digital media marketing simulation, and a final real-world group consulting project on digital media strategy and implementation. Outside experts will provide lectures on specific digital marketing topics on select weeks.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]

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