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MKTG 630 Global Marketing 3.0 Credits

Covers concepts, principles, and practices of international marketing management. Studies cross-cultural differences and distribution systems, pricing methods, promotional methods, trade barriers, and current factors influencing international marketing.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

Marketing

http://catalog.drexel.edu/graduate/collegeofbusiness/marketing/

...0 Term 2 MKTG 622 Buyer Behavior Theory 3.0 MKTG 630 Global Marketing 3...

Sport Management

http://catalog.drexel.edu/graduate/centerforsportmanagement/sportmanagement/

...2 SMT 603 or MKTG 601 Sports Marketing...0 Term 8 SMT 630 , 699 , I699 , or...

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