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MKTG 638 New Product Planning, Strategy, and Development 3.0 Credits

Examines the process of strategic planning for marketing innovation and development of new products in a dynamic business environment. Integrates concepts and techniques from several disciplines to understand new product development.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C]

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