MKTG 634 Integrated Marketing Communications Management 3.0 Credits
Takes the marketing manager's viewpoint to examine the management and coordination of all marketing communication to customers and stakeholders. Discusses concepts and strategies in such areas as advertising, sales promotion, personal selling, and public relations.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]