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SMT 603 Sports Marketing 3.0 Credits

The course provides a study of marketing, sponsorship and public relations concepts with an application to the sports industry. Students will cover topics including licensing, merchandising, sponsorships, ticketing, consumer behavior, market segmentation and pricing. The role of research in marketing and practices of mainstream marketing will also be examined.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

Sport Business

...0 SMT 603 3.0 SMT 602 3.0 Experiential Learning Requirement 3.0 SMT...

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