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SMT 611 Corporate Sponsorship Sales & Strategies in Sport 3.0 Credits

Course will examine marketing strategy and techniques used by industry professionals to increase revenues for sports properties. Students will gain an understanding of sponsorship sales terminology, cold calling and prospecting techniques, marketing proposal presentation guidelines and relationship building strategies to increase overall sales.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C]

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