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SMT 625 Sports Promotion and Sales 3.0 Credits

Promotions and sales within the context of sport management. This provides a comprehensive study of promotions and marketing practices in the industry. Analysis of sport sponsorship, retention strategies and evaluation methods, plus fundraising and promotion of sports services and products to the sports consumer.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: SMT 603 [Min Grade: C]

Sport Management

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