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SMT 640 Consumer Behavior in Sport 3.0 Credits

Course will examine consumer behavior in the sport industry and its impact on fan retention and revenues. Students will examine customer services philosophies and techniques used by successful companies and sport organizations to improve the overall experience of consumers. Students will conduct research to measure fan and sponsor experience.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: SMT 601 [Min Grade: C]

Sport Management

...Credits 6.0 Term 4 SMT 621 or ORGB 640 Leadership in Sport Management Negotiations...

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