Minor in Business Analytics

About the Minor

How does a company design an effective social media campaign for its brand new product? How does a bank make credit card offers or detect fraud? How does a chain store stock its shelves with just the right products at the right price? Technology has made it possible to collect, store, process and analyze massive data sets that can help businesses make better decisions. However, there remains a gap that can only be filled by those with a background in business analytics. From the junior analyst providing daily reports on production to the CEO seeking to transform his or her business, all are looking for guidance and talent in business analytics.

LeBow students are uniquely positioned to address descriptive, diagnostic, predictive, prescriptive and pre-emptive questions across the business analytics lifecycle from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.

Ranked second in a Computerworld survey on the most difficult skills to find, Business Analytics expertise is not only scarce, but in demand. McKinsey Global Institute reports that the United States could face a shortage of between 140,000 and 190,000 individuals who possess Business Analytics skills and an additional 1.5 million managers with the skills to implement the results.

The Business Analytics minor at LeBow consists of basic courses in statistics, operations research, and management information systems as well as advanced courses in management information systems, statistics/econometrics, and modeling. The curriculum enables students to tailor the program to their interests and anticipated career path.

One of the distinguishing features of the business analytics minor is the required senior project (BUSN 460) where students work in small teams on real business analytics projects from LeBow College’s corporate partners. The projects require students to bring together all the key elements of the business analytics curriculum to derive business insights for a company’s current business challenges. Experiencing this data driven decision making process is invaluable career preparation.

Requirements

  • No more than 2 courses or 8.0 credits required by a student’s major may be counted towards this minor.
  • A grade of “C” (2.0) or better must be earned for each course in this minor for it to be counted.
  • No more than two transfer courses may be used to complete this minor. Transfer credits must be taken before matriculated at Drexel.
  • Students should check the pre-requisites of all classes when selecting electives. It is the responsibility of the student to know pre-requisites.
  • Business administration, business & engineering and economic students may complete any of the business minors, including: economics, finance, international economics, legal studies, management information systems, marketing, organizational management, technology innovation management, and operations & supply chain management. 
  • Cannot do a major and a minor in the same field of study. 

All prospective students should meet with an advisor from the College as soon as possible. Call 215.895.2110 to set up an appointment.

BUSN 260Introduction to Business Analytics4.0
BUSN 360Programming for Data Analytics4.0
or MIS 349 Predictive Business Analytics with Relational Database Data
BUSN 460Business Analytics Senior Project4.0
Business Analytics electives (select three of the following):12.0
Programming for Data Analytics
Microeconomics
Applied Econometrics
Time Series Econometrics
Systems Analysis and Design
Database Design and Implementation
Predictive Business Analytics with Relational Database Data
Information System Project Management
Marketing Insights
Customer Analytics
Data-Driven Digital Marketing
Linear Models for Decision Making
Advanced Decision Making and Simulation
Decision Models for the Public Sector
Introduction to Data Mining for Business
Introduction to Experimental Design
Total Credits24.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

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