Television and Media Management
Major: Television and Media Management
Degree Awarded: Master of Science (MS); Master of Science/Master of Business Administration (MS/MBA)
Calendar Type: Quarter
Total Credit Hours: 49.0 (MS) or 83.0 (MS/MBA)
Calendar Type: Quarter
Co-op Option: None
Classification of Instructional Programs (CIP) code: 09.0701
Standard Occupational Classification (SOC) code: 27-2012
About the Program
The stand-alone MS degree prepares students with a solid grounding in business management and specialized courses in the management of television and converged media. The program integrates business course content with current practice in the television industry. Students interact with working professionals on campus and in the field through internships. Course content includes programming analysis and strategy, media analytics and audience measurement, structural analysis and dynamics of media industries, scope and methods of the field, media finance, social media and television, social television, media sales models and practice, media law and ethics, telecommunications policy and public interest law, global television, field internships, and topical electives.
The dual degree option includes a full MBA. Students in both programs gain hands-on management experience through internships in broadcast television stations and networks, cable companies, independent production companies and evolving media hybrids that operate in the region and beyond. The program combines practical and academic experience, including courses designed to challenge students to discover the critical interplay between creative process and the business skills required to manage successful media companies.
Admission Requirements
Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.
Students in good standing who have completed 49.0 required course credits for the MS are eligible to apply for the dual MS/MBA and must meet the requirements of the LeBow College of Business for enrollment. Students in the dual MS/MBA program must complete all requirements for both degrees before either degree can be awarded.
Degree Requirements (MS)
| Required Courses | ||
| TVMN 606 | The Field of Television Management | 3.0 |
| TVMN 610 | Media Law for Television Management | 3.0 |
| TVMN 621 | Audience Data and Analytics | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 710 | Television Programming | 3.0 |
| TVMN 731 | TV Technology and Innovation | 3.0 |
| TVMN 740 | Money and the Media | 3.0 |
| TVMN 780 | Media Research Laboratory | 3.0 |
| TVMN 795 | Capstone Project Seminar | 3.0 |
| TVMN 796 | Capstone Project Completion | 1.0 |
| Select three of the following: | 9.0 | |
| Media Sales | ||
| TV Production Laboratory | ||
| Media Deal-Making | ||
| Global Television - London | ||
| Management of News and Sports Programming | ||
| Producing for Television | ||
| Television Practicum | ||
| Current Issues in TV Management | ||
| Independent Study in Television Management | ||
| Special Topics in Television Management | ||
| Special Topics in Television Management | ||
| Special Topics in Television Management | ||
| Special Topics in Television Management | ||
| Special Topics in Television Management | ||
| Required Business Courses | ||
| ACCT 510 | Essentials of Financial Reporting | 2.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making | 1.0 |
| FIN 601 | Corporate Financial Management | 3.0 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
| Total Credits | 49.0 | |
Degree Requirements (MS/MBA)
| Required Courses | ||
| TVMN 606 | The Field of Television Management | 3.0 |
| TVMN 610 | Media Law for Television Management | 3.0 |
| TVMN 621 | Audience Data and Analytics | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 710 | Television Programming | 3.0 |
| TVMN 731 | TV Technology and Innovation | 3.0 |
| TVMN 740 | Money and the Media | 3.0 |
| TVMN 780 | Media Research Laboratory | 3.0 |
| TVMN 795 | Capstone Project Seminar | 3.0 |
| TVMN 796 | Capstone Project Completion * | 1.0 |
| Television Media & Management Electives | ||
| Select three of the following: | 9.0 | |
| Media Sales | ||
| TV Production Laboratory | ||
| Media Deal-Making | ||
| Global Television - London | ||
| Management of News and Sports Programming | ||
| Producing for Television | ||
| Television Practicum | ||
| Current Issues in TV Management | ||
| Independent Study in Television Management | ||
| Special Topics in Television Management | ||
| Special Topics in Television Management | ||
| Special Topics in Television Management | ||
| Special Topics in Television Management | ||
| Special Topics in Television Management | ||
| Required MBA Courses | ||
| ACCT 510 | Essentials of Financial Reporting ** | 2.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making ** | 1.0 |
| ECON 601 | Managerial Economics | 3.0 |
| FIN 601 | Corporate Financial Management ** | 3.0 |
| MGMT 510 | Business Problem Solving | 3.0 |
| MGMT 520 | Strategy Analysis | 2.0 |
| MGMT 530 | Managing and Leading the Total Enterprise | 2.0 |
| MGMT 770 | MBA Capstone | 2.0 |
| MKTG 510 | Marketing Strategy | 2.0 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach ** | 3.0 |
| ORGB 520 | Leading High-Performance Teams | 1.0 |
| POM 510 | Operations and Supply Chain Management | 2.0 |
| STAT 510 | Introduction to Statistics for Business Analytics | 2.0 |
| Concentration | 9.0 | |
| Electives | 3.0 | |
6.0 credits of MBA electives are satisfied by 6.0 credits of TVMM electives as shared coursework | ||
| Suggested Electives: | ||
| Legal Aspects of Employment | ||
| Graduate Internship | ||
| Leading for Innovation | ||
| Business Consulting | ||
| Channels of Distribution Management | ||
| Negotiations for Leaders | ||
| Quality & Six-Sigma | ||
| Experiential Elective | 3.0 | |
| Select one of the following: | ||
| Graduate Internship | ||
| International Business Seminar and Residency | ||
| Leading for Innovation | ||
| Business Consulting | ||
| Business Agility and IT | ||
| Negotiations for Leaders | ||
| Tax Experiential Learning | ||
| Total Credits | 83.0 | |
| * | TVMN 796 is repeatable for credit, at .5 credits per quarter, as necessary for Capstone completion. Students must enroll for a minimum of 2 quarters. |
| ** | This course also serves as a requirement for the Television & Media Management MS. |
Students selecting a concentration can choose from the following:
Real Estate Management & Development Concentration
| Required Courses | ||
| BLAW 631 | Real Estate Law for Managers and Developers | 3.0 |
| REMD 675 | Real Estate Finance | 3.0 |
| Select one of the following: | 3.0 | |
| Community Impact Analysis | ||
| Urban and Real Estate Economics | ||
| Financial Institutions & Markets | ||
| New Product Planning, Strategy, and Development | ||
| Negotiations for Leaders | ||
| Supply Chain Management I | ||
| Real Estate Development | ||
| Special Topics in REMD | ||
| Total Credits | 9.0 | |
Business Analytics Concentration
| Required Courses | ||
| STAT 632 | Datamining for Managers | 3.0 |
| Select two of the following: | 6.0 | |
| Business & Economic Strategy: Game Theory & Applications | ||
| Business Conditions and Forecasting | ||
| Inter-Active Decision Support Systems | ||
| Predictive Business Analytics with Relational Database Data | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Managerial Decision Models and Simulation | ||
| System Simulation | ||
| Supply Chain Management I | ||
| Quality & Six-Sigma | ||
| Experimental Design | ||
| Special Topics in STAT | ||
| Total Credits | 9.0 | |
Finance Concentration *
| Required Courses | ||
| Select three of the following: | 9.0 | |
| Advanced Financial Management | ||
| Corporate Governance | ||
| Financial Institutions & Markets | ||
| Risk Management | ||
| Investment Management | ||
| Entrepreneurial Finance | ||
| Mergers and Acquisitions | ||
| Business Conditions and Forecasting | ||
| International Financial Management | ||
| Derivative Securities | ||
| Seminar in Finance | ||
| Seminar in Investments | ||
| Special Topics in FIN | ||
| Real Estate Finance | ||
| Total Credits | 9.0 | |
| * | Students pursuing a Finance concentration in the MBA can use their concentration credits plus free electives to complete one the following suggested focus areas: Corporate Finance Focus = FIN 602, FIN 610, FIN 635, FIN 640 & FIN 790 Investments Focus = FIN 624, FIN 626, FIN 642, FIN 650 & FIN 794 Financial Markets Focus = FIN 622, FIN 642, FIN 648 & REMD 675 |
Marketing Concentration
| Required Courses | ||
| Select three of the following, of which two MUST be from MKTG : | 9.0 | |
| Special Topics in BLAW | ||
| Intro to Econometrics and Data Analysis | ||
| Microeconomics | ||
| Business Conditions and Forecasting | ||
| International Financial Management | ||
| International Business Management | ||
| Knowledge Management | ||
| Systems Analysis & Design | ||
| Inter-Active Decision Support Systems | ||
| Database Analysis and Design for Business | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Buyer Behavior Theory | ||
| Channels of Distribution Management | ||
| Digital Marketing | ||
| Global Marketing | ||
| Integrated Marketing Communications Management | ||
| New Product Planning, Strategy, and Development | ||
| Services Marketing | ||
| Marketing Information Management and Research | ||
| Special Topics in MKTG | ||
| Managerial Decision Models and Simulation | ||
| Management of Service Firms | ||
| Supply Chain Management I | ||
| Quality & Six-Sigma | ||
| Total Credits | 9.0 | |
Strategic Technology & Innovation Management Concentration (STIM)
| Required Courses | ||
| MGMT 602 | Innovation Management | 3.0 |
| MGMT 603 | Technology Strategy | 3.0 |
| Electives | ||
| Select one of the following: | 3.0 | |
| Business & Economic Strategy: Game Theory & Applications | ||
| Business Conditions and Forecasting | ||
| Introduction to Change Management: An Integration of Macro and Micro Perspectives | ||
| Strategic Change Management | ||
| Strategic Human Resource Management | ||
| Knowledge Management | ||
| Sustainability and Value Creation | ||
| Leading for Innovation | ||
| Strategy Implementation | ||
| Change Management Experiential Capstone | ||
| MIS Policy and Strategy | ||
| Business Agility and IT | ||
| New Product Planning, Strategy, and Development | ||
| Managerial Decision Models and Simulation | ||
| Leading and Executing Change | ||
| Negotiations for Leaders | ||
| Total Credits | 9.0 | |
Supply Chain Management & Logistics Concentration
| POM 610 | Supply Chain Management I | 3.0 |
| POM 615 | Supply Chain Management II | 3.0 |
| Select one of the following: | 3.0 | |
| Business & Economic Strategy: Game Theory & Applications | ||
| Entrepreneurial Finance | ||
| Business Conditions and Forecasting | ||
| Systems Analysis & Design | ||
| Inter-Active Decision Support Systems | ||
| Customer Analytics | ||
| Channels of Distribution Management | ||
| New Product Planning, Strategy, and Development | ||
| Managerial Decision Models and Simulation | ||
| Management of Service Firms | ||
| Transportation & Logistics Management | ||
| Special Topics in POM | ||
| Datamining for Managers | ||
| Quality & Six-Sigma | ||
| Total Credits | 9.0 | |
General Business Concentration
| Complete 9.0 graduate credits. See an advisor for suggestions. | 9.0 | |
MBA Graduate Credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Management (OPM), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX), with a course number range between 500-799 | ||
| Total Credits | 9.0 | |
Sample Plan of Study (MS)
Master of Science Degree (Stand-alone program)
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | TVMN 621 | 3.0 | ORGB 511 | 3.0 | FIN 601 | 3.0 |
| BLAW 510 | 1.0 | TVMN 651 | 3.0 | TVMN 625 | 3.0 | TVMN 675 | 3.0 |
| TVMN 606 | 3.0 | TVMN 671 | 3.0 | TVMN 640 | 3.0 | TVMN 731 | 3.0 |
| TVMN 610 | 3.0 | TVMN 740 | 3.0 | TVMN 780 | 3.0 | TVMN 795 | 3.0 |
| TVMN 710 | 3.0 | ||||||
| 12 | 12 | 12 | 12 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | ||||
| TVMN 796 | 0.5 | TVMN 796 | 0.5 | ||||
| 0.5 | 0.5 | ||||||
| Total Credits 49 | |||||||
Master of Science Degree (Online program)
| First Year (Part-Time) | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| TVMN 606 | 3.0 | TVMN 621 | 3.0 | TVMN 625 | 3.0 | TVMN 731 | 3.0 |
| TVMN 610 | 3.0 | TVMN 651 | 3.0 | TVMN 640 | 3.0 | TVMN 795 | 3.0 |
| 6 | 6 | 6 | 6 | ||||
| Second Year (Part-Time) | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | TVMN 671 | 3.0 | ORGB 511 | 3.0 | FIN 601 | 3.0 |
| BLAW 510 | 1.0 | TVMN 740 | 3.0 | TVMN 780 | 3.0 | TVMN 675 | 3.0 |
| TVMN 710 | 3.0 | ||||||
| 6 | 6 | 6 | 6 | ||||
| Third Year (Part-Time) | |||||||
| Fall | Credits | Winter | Credits | ||||
| TVMN 796 | 0.5 | TVMN 796 | 0.5 | ||||
| 0.5 | 0.5 | ||||||
| Total Credits 49 | |||||||
Note: Some terms are less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students these terms.
Sample Plan of Study (MS/MBA)
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | TVMN 621 | 3.0 | ORGB 511 | 3.0 | FIN 601 | 3.0 |
| BLAW 510 | 1.0 | TVMN 651 | 3.0 | TVMN 640 | 3.0 | TVMN 731 | 3.0 |
| TVMN 606 | 3.0 | TVMN 740 | 3.0 | TVMN 780 | 3.0 | TVMN 795 | 3.0 |
| TVMN 610 | 3.0 | Television & Media Management Elective (counts as MBA Elective) | 3.0 | Television & Media Management Elective (counts as MBA Elective) | 3.0 | Television & Media Management Elective | 3.0 |
| TVMN 710 | 3.0 | ||||||
| 12 | 12 | 12 | 12 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| MKTG 510 | 2.0 | MGMT 510 | 3.0 | ECON 601 | 3.0 | MGMT 770 | 2.0 |
| MGMT 530 | 2.0 | STAT 510 | 2.0 | MGMT 520 | 2.0 | Concentration Elective | 3.0 |
| POM 510 | 2.0 | TVMN 796 | 0.5 | ORGB 520 | 1.0 | Experiential Elective | 3.0 |
| TVMN 796 | 0.5 | Concentration Elective | 3.0 | Business elective | 3.0 | ||
| Concentration Elective | 3.0 | ||||||
| 9.5 | 8.5 | 9 | 8 | ||||
| Total Credits 83 | |||||||
Facilities
Facilities and opportunities for the program include:
- Field trips to broadcast stations and networks in Philadelphia, Washington, DC, and New York
- Civic engagement projects in Philadelphia and internationally
- The LeBow College of Business
- The Laurence A. Baiada Institute for Entrepreneurship
- Close School of Entrepreneurship
- Professional social media groups
- Business planning courses
- Incubator competitions sponsored by the The Close School of Entrepreneurship
- Civic Engagement Outreach
- Business Plan Competitions
- The Rudman Institute for Entertainment Industry Studies
- DUTV, Drexel's educational cable access channel
- The URBN Center labs and maker spaces
As part of their MS/MBA course of study, students take full advantage of the new Gerri C. LeBow Hall and the Leonard Pearlstein Business Learning Center, which includes The George and Lois Krall Center for Executive Education, state-of-the-art classrooms, learning facilities, conference rooms, and technology upgrades to meet the needs of MBA students so they can compete aggressively in the global marketplace.
