Television & Media Management (MS) / Business Administration (MBA)

Major: Television and Media Management
Degree Awarded: Master of Science/Master of Business Administration (MS/MBA)
Calendar Type: Quarter
Minimum Required Credits:
 81.5

Calendar Type: Quarter
Co-op Option: None

Classification of Instructional Programs (CIP) code: 09.0701
St
andard Occupational Classification (SOC) code: 27-2012

About the Program

The MS/MBA in Television & Media Management is offered 100% online or on campus, providing flexibility to graduate students, meeting them where they are, both geographically and in their careers. The dual degree option includes a full MBA from the LeBow College of Business, with curriculum preparing students with the leadership skills and enterprise mindset to lead, make data-driven decisions, and influence the future of the ever-evolving television and media landscape. This unique master's program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus on building and expanding professional networks in order to springboard students' careers to the next level.

Course content includes:

  • Programming Analysis and Strategy
  • AI in the Television & Media Industry
  • Media Analytics and Audience Measurement
  • Media Finance, Sales Models, and Practice
  • Media Law, Working with Unions, and Ethics of Media Leadership
  • Drexel in LA
  • Industry Internships and Topical Electives

Students may also pursue a standalone MS in Television & Media Management.

Additional Information

For more information, please contact:
Michelle McHugh
Program Director, MS Television & Media Management
pmb92@drexel.edu

Admission Requirements

Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.

Students in good standing who have completed 49.0 required course credits for the MS are eligible to apply for the dual MS/MBA and must meet the requirements of the LeBow College of Business for enrollment. Students in the dual MS/MBA program must complete all requirements for both degrees before either degree can be awarded.

Degree Requirements

Required Courses
TVMN 506The Field of Television Management3.0
TVMN 510Media Law for Television Management3.0
TVMN 521Audience Data and Analytics3.0
TVMN 531TV Technology & Innovation 3.0
TVMN 540Money and the Media3.0
TVMN 611Programming for TV Management3.0
TVMN 615Diversity in Media Management3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 651Media Systems and Dynamics3.0
TVMN 681Capstone Project Seminar3.0
TVMN 691Media Research Lab3.0
TVMN 696Capstone Project Completion *0.5
Electives
Select 6.0 credits from the following 500-700 level courses (including I699, I699, I799, T580, T680 and T780)6.0
Any AADM (Arts Administration)
Any AAML (Arts Administration and Museum Leadership)
Any COM (Communication)
Any DSRE (Design Research)
Any ENTP (Entrepreneurship and Innovation)
Any TVMN (Television Management)
Required MBA Courses
ACCT 510Essentials of Financial Reporting **3.0
BLAW 510Analyzing Legal Options in Decision-Making **3.0
BSAN 601Business Analytics for Managers3.0
BUSN 610Strategic Career Management & Professional Development3.0
or BUSN 611 Strategic Career Advancement for Professionals
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management ***3.0
MGMT 529Strategic Management3.0
MKTG 601Marketing Strategy & Planning3.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
POM 601Operations and Supply Chain Management3.0
MBA Major Requirements9.0
Select one major from the list below:
Free Electives
6.0 credits of MBA electives are satisfied by 6.0 credits of TVMM electives as shared coursework.
Experiential Elective
Select one of the following:3.0
Graduate Internship
Special Topics in Interdisciplinary Business
International Business Seminar and Residency
Change Management Experiential Capstone
Business Consulting
MBA Capstone
Business Agility and IT
Design Thinking for Digital Innovations
Digital Marketing
Leading Virtual Teams
Negotiations for Leaders
Leadership in Sport Management
Tax Experiential Learning
Total Credits81.5
*

 TVMN 696 is repeatable for credit, at .5 credits per quarter, as necessary for Capstone completion.

**

This course also serves as a requirement for the Television & Media Management MS.

Students select one Major from the following:

Accounting Analytics Major

Required Courses
Select three of the following: 9.0
Data Analytics & Technology in Accounting
Financial Statement Analysis
Strategy & the Master Budgeting Process
Tax and Business Strategy
Total Credits9.0

 Leadership Major

Select three of the following:9.0
Artificial Intelligence in Strategic Decision Making
Leading the Digital Supply Chain
Business Ethics
Sustainability and Value Creation
Leading Virtual Teams
Negotiations for Leaders
Total Credits9.0

Corporate Sustainability and Social Impact Major

Select three of the following:9.0
Legal Aspects of Employment
Social Entrepreneurship
Social and Sustainable Innovation
Corporate Governance
Corporate Sustainability for Managers
Business Ethics
Sustainability and Value Creation
Social Impact Marketing
Sustainable Supply Chain Management and Logistics
Total Credits9.0

 Business Analytics Major

Select three of the following:9.0
Any BSAN course numbers 602-699
Any STAT course numbers 602-699
Aligning Information Systems and Business Strategies
Inter-Active Decision Support Systems
Database Analysis and Design for Business
Customer Analytics
Marketing Experiments
Managerial Decision Models and Simulation
Total Credits9.0

Finance Major

Select three of the following:9.0
Any FIN course numbers 602-699
Total Credits9.0

General Business Major 

Select 9.0 credits from the same subject code from the following 500-700 level courses:9.0
Any ACCT (Accounting)
Any BLAW (Legal Studies)
Any BUSN (General Business)
Any ECON (Economics)
Any FIN (Finance)
Any INDS (Interdisciplinary Business)
Any INTB (International Business)
Any MGMT (Management)
Any MIS (Management Information Systems)
Any MKTG (Marketing)
Any OPR (Operations Research)
Any ORGB (Organizational Behavior)
Any POM (Product Operations Management)
Any SMT (Sport Management)
Any STAT (Statistics)
Any TAX (Taxation)
Total Credits9.0

Marketing Technology & Analytics Major 

Select three of the following: 9.0
Customer Analytics
Marketing Experiments
Marketing Technology and Automation
Buyer Behavior Theory
Digital Marketing
Integrated Marketing Communications Management
Marketing Information Management and Research
Total Credits9.0

Marketing Major

Select three of the following:9.0
Any MKTG course numbered 500-799
Total Credits9.0

 Technology & Innovation Management Major

Required Course
MGMT 603Technology Strategy3.0
Select two of the following:6.0
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Innovation Management
Strategic Change Management
Strategic Human Resource Management
Knowledge Management
Sustainability and Value Creation
Leading for Innovation
Strategy Implementation
Change Management Experiential Capstone
MIS Policy and Strategy
New Product Planning, Strategy, and Development
Leading and Executing Change
Negotiations for Leaders
Total Credits9.0

Project Management Major 

Required Course
PROJ 501Introduction to Project Management3.0
Select two of the following: 6.0
Project Planning & Scheduling
Project Quality Management
Project Estimation & Cost Management
Project Risk Assessment & Management
Total Credits9.0

Applied AI in Business Major

Select three of the following: 9.0
Data-driven AI for Management Decisions
Human Plus: Augmenting Decision Intelligence through AI
Special Topics in STEM Interdisciplinary Subject
Artificial Intelligence in Strategic Decision Making
Total Credits9.0

Customized Major

Students can self customize a concentration with coordination between their program manager and with faculty guidance. Please see your Program Manager/Academic Advisor for further information
Select 9.0 credits from any subject code from the following 500-700 level courses:9.0
Any ACCT (Accounting)
Any BLAW (Legal Studies)
Any BUSN (General Business)
Any ECON (Economics)
Any FIN (Finance)
Any INDS (Interdisciplinary Business)
Any INTB (International Business)
Any MGMT (Management)
Any MIS (Management Information System)
Any MKTG (Marketing)
Any ORGB (Organizational Behavior)
Any OPR (Operations Research)
Any POM (Production Operations Management)
Any SMT (Sport Management)
Any STAT (Statistics)
Any TAX (Taxation)
Total Credits9.0

Sample Plan of Study

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 5103.0BLAW 5103.0TVMN 5213.0TVMN 5313.0
TVMN 5063.0TVMN 5403.0TVMN 6403.0TVMN 6153.0
TVMN 5103.0TVMN 6513.0TVMN 6913.0TVMN 6960.5
TVMN 6113.0TVMN 6813.0MGMT 5293.0Television & Media Management Elective6.0
 12 12 12 12.5
Second Year
FallCreditsWinterCreditsSpringCredits 
BSAN 6013.0FIN 6013.0ECON 6013.0 
BUSN 610 or 6113.0MKTG 6013.0MBA Major Course3.0 
ORGB 5113.0POM 6013.0Experiential Elective3.0 
MBA Major Course3.0MBA Major Course3.0  
 12 12 9 
Total Credits 81.5