Television & Media Management (MS) / Business Administration (MBA)
Major: Television and Media Management
Degree Awarded: Master of Science/Master of Business Administration (MS/MBA)
Calendar Type: Quarter
Minimum Required Credits: 81.5
Calendar Type: Quarter
Co-op Option: None
Classification of Instructional Programs (CIP) code: 09.0701
Standard Occupational Classification (SOC) code: 27-2012
About the Program
The MS/MBA in Television & Media Management is offered 100% online or on campus, providing flexibility to graduate students, meeting them where they are, both geographically and in their careers. The dual degree option includes a full MBA from the LeBow College of Business, with curriculum preparing students with the leadership skills and enterprise mindset to lead, make data-driven decisions, and influence the future of the ever-evolving television and media landscape. This unique master's program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus on building and expanding professional networks in order to springboard students' careers to the next level.
Course content includes:
- Programming Analysis and Strategy
- AI in the Television & Media Industry
- Media Analytics and Audience Measurement
- Media Finance, Sales Models, and Practice
- Media Law, Working with Unions, and Ethics of Media Leadership
- Drexel in LA
- Industry Internships and Topical Electives
Students may also pursue a standalone MS in Television & Media Management.
Additional Information
For more information, please contact:
Joe Marsini
Interim Program Director, MS Television & Media Management
jrm348@drexel.edu
Admission Requirements
Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.
Students in good standing who have completed 49.0 required course credits for the MS are eligible to apply for the dual MS/MBA and must meet the requirements of the LeBow College of Business for enrollment. Students in the dual MS/MBA program must complete all requirements for both degrees before either degree can be awarded.
Degree Requirements
| Required Courses | ||
| TVMN 506 | The Field of Television Management | 3.0 |
| TVMN 510 | Media Law for Television Management | 3.0 |
| TVMN 521 | Audience Data and Analytics | 3.0 |
| TVMN 531 | TV Technology & Innovation | 3.0 |
| TVMN 540 | Money and the Media | 3.0 |
| TVMN 611 | Programming for TV Management | 3.0 |
| TVMN 615 | Diversity in Media Management | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 681 | Capstone Project Seminar | 3.0 |
| TVMN 691 | Media Research Lab | 3.0 |
| TVMN 696 | Capstone Project Completion * | 0.5 |
| Electives | ||
| Select 6.0 credits from the following 500-700 level courses (including I699, I699, I799, T580, T680 and T780) | 6.0 | |
Any AADM (Arts Administration) | ||
Any AAML (Arts Administration and Museum Leadership) | ||
Any COM (Communication) | ||
Any DSRE (Design Research) | ||
Any ENTP (Entrepreneurship and Innovation) | ||
Any TVMN (Television Management) | ||
| Required MBA Courses | ||
| ACCT 510 | Essentials of Financial Reporting ** | 3.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making ** | 3.0 |
| BSAN 601 | Business Analytics for Managers | 3.0 |
| BUSN 610 | Strategic Career Management & Professional Development | 3.0 |
| or BUSN 611 | Strategic Career Advancement for Professionals | |
| ECON 601 | Managerial Economics | 3.0 |
| FIN 601 | Corporate Financial Management *** | 3.0 |
| MGMT 529 | Strategic Management | 3.0 |
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
| POM 601 | Operations and Supply Chain Management | 3.0 |
| MBA Major Requirements | 9.0 | |
| Select one major from the list below: | ||
| Free Electives | ||
6.0 credits of MBA electives are satisfied by 6.0 credits of TVMM electives as shared coursework. | ||
| Experiential Elective | ||
| Select one of the following: | 3.0 | |
| Graduate Internship | ||
| Special Topics in Interdisciplinary Business | ||
| International Business Seminar and Residency | ||
| Change Management Experiential Capstone | ||
| Business Consulting | ||
| MBA Capstone | ||
| Business Agility and IT | ||
| Design Thinking for Digital Innovations | ||
| Digital Marketing | ||
| Leading Virtual Teams | ||
| Negotiations for Leaders | ||
| Leadership in Sport Management | ||
| Tax Experiential Learning | ||
| Total Credits | 81.5 | |
- *
TVMN 696 is repeatable for credit, at .5 credits per quarter, as necessary for Capstone completion.
- **
This course also serves as a requirement for the Television & Media Management MS.
Students select one Major from the following:
Accounting Analytics Major
| Required Courses | ||
| Select three of the following: | 9.0 | |
| Data Analytics & Technology in Accounting | ||
| Financial Statement Analysis | ||
| Strategy & the Master Budgeting Process | ||
| Tax and Business Strategy | ||
| Total Credits | 9.0 | |
Leadership Major
| Select three of the following: | 9.0 | |
| Artificial Intelligence in Strategic Decision Making | ||
| Leading the Digital Supply Chain | ||
| Business Ethics | ||
| Sustainability and Value Creation | ||
| Leading Virtual Teams | ||
| Negotiations for Leaders | ||
| Total Credits | 9.0 | |
Corporate Sustainability and Social Impact Major
| Select three of the following: | 9.0 | |
| Legal Aspects of Employment | ||
| Social Entrepreneurship | ||
| Social and Sustainable Innovation | ||
| Corporate Governance | ||
| Corporate Sustainability for Managers | ||
| Business Ethics | ||
| Sustainability and Value Creation | ||
| Social Impact Marketing | ||
| Sustainable Supply Chain Management and Logistics | ||
| Total Credits | 9.0 | |
Business Analytics Major
| Select three of the following: | 9.0 | |
Any BSAN course numbers 602-699 | ||
Any STAT course numbers 602-699 | ||
| Aligning Information Systems and Business Strategies | ||
| Inter-Active Decision Support Systems | ||
| Database Analysis and Design for Business | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Managerial Decision Models and Simulation | ||
| Total Credits | 9.0 | |
Finance Major
| Select three of the following: | 9.0 | |
| Any FIN course numbers 602-699 | ||
| Total Credits | 9.0 | |
General Business Major
| Select 9.0 credits from the same subject code from the following 500-700 level courses: | 9.0 | |
Any ACCT (Accounting) | ||
Any BLAW (Legal Studies) | ||
Any BUSN (General Business) | ||
Any ECON (Economics) | ||
Any FIN (Finance) | ||
Any INDS (Interdisciplinary Business) | ||
Any INTB (International Business) | ||
Any MGMT (Management) | ||
Any MIS (Management Information Systems) | ||
Any MKTG (Marketing) | ||
Any OPR (Operations Research) | ||
Any ORGB (Organizational Behavior) | ||
Any POM (Product Operations Management) | ||
Any SMT (Sport Management) | ||
Any STAT (Statistics) | ||
Any TAX (Taxation) | ||
| Total Credits | 9.0 | |
Marketing Technology & Analytics Major
| Select three of the following: | 9.0 | |
| Customer Analytics | ||
| Marketing Experiments | ||
| Marketing Technology and Automation | ||
| Buyer Behavior Theory | ||
| Digital Marketing | ||
| Integrated Marketing Communications Management | ||
| Marketing Information Management and Research | ||
| Total Credits | 9.0 | |
Marketing Major
| Select three of the following: | 9.0 | |
| Any MKTG course numbered 500-799 | ||
| Total Credits | 9.0 | |
Technology & Innovation Management Major
| Required Course | ||
| MGMT 603 | Technology Strategy | 3.0 |
| Select two of the following: | 6.0 | |
| Introduction to Change Management: An Integration of Macro and Micro Perspectives | ||
| Innovation Management | ||
| Strategic Change Management | ||
| Strategic Human Resource Management | ||
| Knowledge Management | ||
| Sustainability and Value Creation | ||
| Leading for Innovation | ||
| Strategy Implementation | ||
| Change Management Experiential Capstone | ||
| MIS Policy and Strategy | ||
| New Product Planning, Strategy, and Development | ||
| Leading and Executing Change | ||
| Negotiations for Leaders | ||
| Total Credits | 9.0 | |
Project Management Major
| Required Course | ||
| PROJ 501 | Introduction to Project Management | 3.0 |
| Select two of the following: | 6.0 | |
| Project Planning & Scheduling | ||
| Project Quality Management | ||
| Project Estimation & Cost Management | ||
| Project Risk Assessment & Management | ||
| Total Credits | 9.0 | |
Applied AI in Business Major
| Select three of the following: | 9.0 | |
| Data-driven AI for Management Decisions | ||
| Human Plus: Augmenting Decision Intelligence through AI | ||
| Special Topics in STEM Interdisciplinary Subject | ||
| Artificial Intelligence in Strategic Decision Making | ||
| Total Credits | 9.0 | |
Customized Major
| Students can self customize a concentration with coordination between their program manager and with faculty guidance. Please see your Program Manager/Academic Advisor for further information | ||
| Select 9.0 credits from any subject code from the following 500-700 level courses: | 9.0 | |
Any ACCT (Accounting) | ||
Any BLAW (Legal Studies) | ||
Any BUSN (General Business) | ||
Any ECON (Economics) | ||
Any FIN (Finance) | ||
Any INDS (Interdisciplinary Business) | ||
Any INTB (International Business) | ||
Any MGMT (Management) | ||
Any MIS (Management Information System) | ||
Any MKTG (Marketing) | ||
Any ORGB (Organizational Behavior) | ||
Any OPR (Operations Research) | ||
Any POM (Production Operations Management) | ||
Any SMT (Sport Management) | ||
Any STAT (Statistics) | ||
Any TAX (Taxation) | ||
| Total Credits | 9.0 | |
Sample Plan of Study
| First Year | ||
|---|---|---|
| Fall | Credits | |
| ACCT 510 | Essentials of Financial Reporting | 3.0 |
| TVMN 506 | The Field of Television Management | 3.0 |
| TVMN 510 | Media Law for Television Management | 3.0 |
| TVMN 611 | Programming for TV Management | 3.0 |
| Credits | 12 | |
| Winter | ||
| BLAW 510 | Analyzing Legal Options in Decision-Making | 3.0 |
| TVMN 540 | Money and the Media | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 681 | Capstone Project Seminar | 3.0 |
| Credits | 12 | |
| Spring | ||
| TVMN 521 | Audience Data and Analytics | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 691 | Media Research Lab | 3.0 |
| MGMT 529 | Strategic Management | 3.0 |
| Credits | 12 | |
| Summer | ||
| TVMN 531 | TV Technology & Innovation | 3.0 |
| TVMN 615 | Diversity in Media Management | 3.0 |
| TVMN 696 | Capstone Project Completion | 0.5 |
| Television & Media Management Elective | 6.0 | |
| Credits | 12.5 | |
| Second Year | ||
| Fall | ||
| BSAN 601 | Business Analytics for Managers | 3.0 |
| BUSN 610 or BUSN 611 | Strategic Career Management & Professional Development or Strategic Career Advancement for Professionals | 3.0 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
| MBA Major Course | 3.0 | |
| Credits | 12 | |
| Winter | ||
| FIN 601 | Corporate Financial Management | 3.0 |
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| POM 601 | Operations and Supply Chain Management | 3.0 |
| MBA Major Course | 3.0 | |
| Credits | 12 | |
| Spring | ||
| ECON 601 | Managerial Economics | 3.0 |
| MBA Major Course | 3.0 | |
| Experiential Elective | 3.0 | |
| Credits | 9 | |
| Total Credits | 81.5 | |