Television & Media Management (MS) / Business Administration (MBA)
Major: Television and Media Management
Degree Awarded: Master of Science/Master of Business Administration (MS/MBA)
Calendar Type: Quarter
Minimum Required Credits: 83.0
Calendar Type: Quarter
Co-op Option: None
Classification of Instructional Programs (CIP) code: 09.0701
Standard Occupational Classification (SOC) code: 27-2012
About the Program
Course content includes programming analysis and strategy, media analytics and audience measurement, structural analysis and dynamics of media industries, scope and methods of the field, media finance, social media and television, social television, media sales models and practice, media law and ethics, telecommunications policy and public interest law, global television, field internships, and topical electives.
The dual degree option includes a full MBA. Students in both programs gain hands-on management experience through internships in broadcast television stations and networks, cable companies, independent production companies and evolving media hybrids that operate in the region and beyond. The program combines practical and academic experience, including courses designed to challenge students to discover the critical interplay between creative process and the business skills required to manage successful media companies.
Admission Requirements
Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.
Students in good standing who have completed 49.0 required course credits for the MS are eligible to apply for the dual MS/MBA and must meet the requirements of the LeBow College of Business for enrollment. Students in the dual MS/MBA program must complete all requirements for both degrees before either degree can be awarded.
Degree Requirements
| Required Courses | ||
| TVMN 606 | The Field of Television Management | 3.0 |
| TVMN 610 | Media Law for Television Management | 3.0 |
| TVMN 621 | Audience Data and Analytics | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 710 | Television Programming | 3.0 |
| TVMN 731 | TV Technology and Innovation | 3.0 |
| TVMN 740 | Money and the Media | 3.0 |
| TVMN 780 | Media Research Laboratory | 3.0 |
| TVMN 795 | Capstone Project Seminar | 3.0 |
| TVMN 796 | Capstone Project Completion * | 1.0 |
| Electives ** | 9.0 | |
| Required MBA Courses | ||
| ACCT 510 | Essentials of Financial Reporting *** | 2.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making *** | 2.0 |
| BSAN 601 | Business Analytics for Managers | 3.0 |
| ECON 601 | Managerial Economics | 3.0 |
| FIN 601 | Corporate Financial Management *** | 3.0 |
| MGMT 520 | Strategy Analysis | 2.0 |
| MGMT 530 | Managing and Leading the Total Enterprise | 2.0 |
| MGMT 770 | MBA Capstone | 2.0 |
| MKTG 510 | Marketing Strategy | 2.0 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
| POM 510 | Operations and Supply Chain Management | 2.0 |
| Business Elective *** | 2.0 | |
| Concentration Requirements | 9.0 | |
| Free Electives | 3.0 | |
6.0 credits of MBA electives are satisfied by 6.0 credits of TVMM electives as shared coursework. | ||
| Experiential Elective | 3.0 | |
| Select one of the following: | ||
| Graduate Internship | ||
| International Business Seminar and Residency | ||
| Leading for Innovation | ||
| Business Consulting | ||
| Business Agility and IT | ||
| Negotiations for Leaders | ||
| Tax Experiential Learning | ||
| Total Credits | 83.0 | |
- *
TVMN 796 is repeatable for credit, at .5 credits per quarter, as necessary for Capstone completion. Students must enroll for a minimum of two quarters.
- **
Select 9.0 credits from 500-700 level courses, including I599, I699, I799 and T580, T680, T780 in AADM, AAML, COM, DSRE, ENTP and TVMN.
- ***
This course also serves as a requirement for the Television & Media Management MS.
Students selecting a concentration can choose from the following:
Effective Leadership Concentration
| Select three of the following: | 9.0 | |
| Leading the Digital Supply Chain | ||
| Business Ethics | ||
| Sustainability and Value Creation | ||
| Leading Virtual Teams | ||
| Negotiations for Leaders | ||
Corporate Sustainability and Social Impact Concentration
| Select three of the following: | 9.0 | |
| Legal Aspects of Employment | ||
| Corporate Governance | ||
| Environmental and Social Issues in Finance | ||
| Special Topics in Interdisciplinary Business | ||
| Business Ethics | ||
| Sustainability and Value Creation | ||
| Corporate Brand & Reputation Management | ||
| Special Topics in ORGB | ||
| Sustainable Supply Chain Management and Logistics | ||
| Social Issues in Sport | ||
Business Analytics Concentration
| Select three of the following: | 9.0 | |
| Aligning Information Systems and Business Strategies | ||
| Inter-Active Decision Support Systems | ||
| Database Analysis and Design for Business | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Managerial Decision Models and Simulation | ||
| Supply Chain Analytics | ||
| Statistics for Business Analytics | ||
| Datamining for Managers | ||
| Total Credits | 9.0 | |
Finance Concentration
| Select three of the following: | 9.0 | |
| Advanced Financial Management | ||
| Business Valuation | ||
| Corporate Governance | ||
| Environmental and Social Issues in Finance | ||
| Financial Institutions & Markets | ||
| Risk Management | ||
| Investment Management | ||
| Entrepreneurial Finance | ||
| FinTech | ||
| Behavioral Finance | ||
| International Financial Management | ||
| Special Topics in FIN | ||
| Total Credits | 9.0 | |
Marketing Concentration
| Select three of the following, of which two MUST be from MKTG (any course with MKTG subject code and course number between 600-699): | 9.0 | |
MKTG course (600-699) | ||
| Special Topics in BLAW | ||
| Intro to Econometrics and Data Analysis | ||
| Microeconomics | ||
| International Business Management | ||
| Knowledge Management | ||
| Systems Analysis & Design | ||
| Database Analysis and Design for Business | ||
| Managerial Decision Models and Simulation | ||
| Supply Chain Management I | ||
| Quality & Six-Sigma | ||
| Time Series Forecasting | ||
| Total Credits | 9.0 | |
Strategic Technology & Innovation Management Concentration
| Required Courses | ||
| MGMT 602 | Innovation Management | 3.0 |
| MGMT 603 | Technology Strategy | 3.0 |
| Electives | ||
| Select one of the following: | 3.0 | |
| Business & Economic Strategy: Game Theory & Applications | ||
| Introduction to Change Management: An Integration of Macro and Micro Perspectives | ||
| Strategic Change Management | ||
| Strategic Human Resource Management | ||
| Knowledge Management | ||
| Sustainability and Value Creation | ||
| Leading for Innovation | ||
| Strategy Implementation | ||
| Change Management Experiential Capstone | ||
| MIS Policy and Strategy | ||
| Business Agility and IT | ||
| New Product Planning, Strategy, and Development | ||
| Managerial Decision Models and Simulation | ||
| Leading and Executing Change | ||
| Negotiations for Leaders | ||
| Time Series Forecasting | ||
| Total Credits | 9.0 | |
Supply Chain Management & Logistics Concentration
| Select three of the following: | 9.0 | |
| Introduction to Change Management: An Integration of Macro and Micro Perspectives | ||
| Systems Analysis & Design | ||
| Managerial Decision Models and Simulation | ||
| Supply Chain Management I | ||
| Supply Chain Management II | ||
| Management of Service Firms | ||
| Transportation & Logistics Management | ||
| Sustainable Supply Chain Management and Logistics | ||
| Revenue Management | ||
| Supply Chain Analytics | ||
| Special Topics in POM | ||
| Quality & Six-Sigma | ||
| Time Series Forecasting | ||
| Total Credits | 9.0 | |
Customized Concentration
| Students can self customize a concentration with coordination between their program manager and with faculty guidance. Please see your Program Manager/Academic Advisor for further information | 9.0 | |
MBA Graduate Credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX), with a course number range between 500-799 or other approved course at the graduate level. | ||
| Total Credits | 9.0 | |
Sample Plan of Study
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | TVMN 621 | 3.0 | TVMN 640 | 3.0 | FIN 601 | 3.0 |
| BLAW 510 | 2.0 | TVMN 651 | 3.0 | TVMN 780 | 3.0 | TVMN 731 | 3.0 |
| TVMN 606 | 3.0 | TVMN 740 | 3.0 | Business Elective | 2.0 | TVMN 796 | 0.5 |
| TVMN 610 | 3.0 | TVMN 795 | 3.0 | Television & Media Management Elective (counts as MBA Elective) | 3.0 | Television & Media Management Elective | 3.0 |
| TVMN 710 | 3.0 | Television & Media Management Elective (counts as MBA Elective) | 3.0 | ||||
| 13 | 12 | 11 | 12.5 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| MKTG 510 | 2.0 | BSAN 601 | 3.0 | ECON 601 | 3.0 | MGMT 770 | 2.0 |
| MGMT 530 | 2.0 | MGMT 520 | 2.0 | ORGB 511 | 3.0 | Concentration Elective | 3.0 |
| POM 510 | 2.0 | Concentration Elective | 3.0 | Business elective | 3.0 | Experiential Elective | 3.0 |
| TVMN 796 | 0.5 | ||||||
| Concentration Elective | 3.0 | ||||||
| 9.5 | 8 | 9 | 8 | ||||
| Total Credits 83 | |||||||
