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MKTG 601 Marketing Strategy & Planning 3.0 Credits

Emphasizes application of strategic planning in marketing to achieve competitive advantage. Examines the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

MBA Programs

http://catalog.drexel.edu/graduate/collegeofbusiness/businessadministration/

...510 1.0 ECON 601 3.0 Experiential...ORGB 520 1.0 MKTG 510 2.0...

Music Industry BS / Business MBA

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustrybs_businessmba/

...Repeated over three terms. *** MKTG 301 , PHIL 301...Credits Spring Credits FIN 601 3.0 BLAW...

MPH/MBA Joint Degree

http://catalog.drexel.edu/graduate/schoolofpublichealth/mphmba/

...Information Systems (MIS), Marketing (MKTG), Operations Management (OPM...510 1.0 ECON 601 3.0 MBA...

Executive MBA Program

http://catalog.drexel.edu/graduate/collegeofbusiness/executivemba/

...FIN 601 - Corporate Financial Management - 3 credits FIN 610 - Corporate Governance - 3 credits MKTG 510...

Certificate in Business Analytics

http://catalog.drexel.edu/graduate/collegeofbusiness/businessanalyticspbc/

...3.0 MKTG 606 3.0 MKTG 607...Credits Summer Credits OPR 601 3.0 MGMT...

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