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MKTG 601 Marketing Strategy & Planning 3.0 Credits
Emphasizes application of strategic planning in marketing to achieve competitive advantage. Examines the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.
Repeat Status: Not repeatable for credit
Physical Therapy DPT / Business Administration MBA
http://catalog.drexel.edu/graduate/collegeofnursingandhealthprofessions/physicaltherapydpt-mba/
...ECON 601 3.0 MGMT 770 2.0 MKTG 510 2.0 BSAN 601 3...
Executive MBA Program
http://catalog.drexel.edu/graduate/collegeofbusiness/executivemba/
...in Finance 4.0 MKTG 510 2.0...510 2.0 BSAN 601 3.0 Spring...