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MKTG 601 Marketing Strategy & Planning 3.0 Credits

Emphasizes application of strategic planning in marketing to achieve competitive advantage. Examines the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

Executive MBA Program Finance 4.0 MKTG 510 2.0...510 2.0 BSAN 601 3.0 Spring...

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