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MKTG 622 Buyer Behavior Theory 3.0 Credits

Provides an interdisciplinary study of the theories and research of buyer behavior. Draws on concepts from marketing, anthropology, psychology, sociology, and economics and their application for marketing managers seeking insights into the consumer decision-making process.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]

Marketing BSBA / Business Administration MBA

http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-mba/

...3.0 MKTG 201 4.0 MKTG 356...Financial Markets Focus = FIN 622 , FIN 642 , FIN...

MBA Programs

http://catalog.drexel.edu/graduate/collegeofbusiness/businessadministration/

...Financial Markets Focus = FIN 622 , FIN 642 , FIN...ORGB 520 1.0 MKTG 510 2.0...

Music Industry BS / Business MBA

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustrybs_businessmba/

...Repeated over three terms. *** MKTG 301 , PHIL 301...Financial Markets Focus: FIN 622 , FIN 642 , FIN...

MPH/MBA Joint Degree

http://catalog.drexel.edu/graduate/schoolofpublichealth/mphmba/

...Information Systems (MIS), Marketing (MKTG), Operations Management (OPM...Financial Markets Focus: FIN 622 , FIN 642 , FIN...

Finance BSBA / Business Administration MBA

http://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-mba/

...Financial Markets Focus = FIN 622 , FIN 642 , FIN...COM 270 3.0 MKTG 201 4.0...

Television and Media Management

http://catalog.drexel.edu/graduate/collegeofmediaartsanddesign/televisionandmediamanagement/

...Financial Markets Focus = FIN 622 , FIN 642 , FIN...Spring Credits Summer Credits MKTG 510 2.0...

Economics BS / Business Administration MBA

http://catalog.drexel.edu/undergraduate/schoolofeconomics/economicsbs-businessadministrationmba/

...Financial Markets Focus = FIN 622 , FIN 642 , FIN...Experiential Elective 3.0 MKTG 510 2.0...

Economics BA / Business Administration MBA

http://catalog.drexel.edu/undergraduate/schoolofeconomics/economicsba-businessadministrationmba/

...Financial Markets Focus = FIN 622 , FIN 642 , FIN...Experiential Elective 3.0 MKTG 510 2.0...

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