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MKTG 622 Buyer Behavior Theory 3.0 Credits
Provides an interdisciplinary study of the theories and research of buyer behavior. Draws on concepts from marketing, anthropology, psychology, sociology, and economics and their application for marketing managers seeking insights into the consumer decision-making process.
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]
Marketing BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-mba/
...3.0 MKTG 201 4.0 MKTG 356...Financial Markets Focus = FIN 622 , FIN 642 , FIN...
Entertainment & Arts Management BS / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/entertainmentartsbs-mba/
...Financial Markets Focus: FIN 622 , FIN 642 , FIN...ECON 202 4.0 MKTG 201 4.0...
MBA Programs
http://catalog.drexel.edu/graduate/collegeofbusiness/businessadministration/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...ORGB 520 1.0 MKTG 510 2.0...
Music Industry BS / Business MBA
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustrybs_businessmba/
...Repeated over three terms. *** MKTG 301 , PHIL 301...Financial Markets Focus: FIN 622 , FIN 642 , FIN...
MPH/MBA Joint Degree
http://catalog.drexel.edu/graduate/schoolofpublichealth/mphmba/
...Information Systems (MIS), Marketing (MKTG), Operations Management (OPM...Financial Markets Focus: FIN 622 , FIN 642 , FIN...
Accounting (BSBA) / Master of Business Administration (MBA)
http://catalog.drexel.edu/undergraduate/collegeofbusiness/accountingbsba-mba/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...COM 270 3.0 MKTG 201 4.0...
Finance BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-mba/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...COM 270 3.0 MKTG 201 4.0...
Legal Studies BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/legalstudiesbsba-mba/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...BLAW 201 4.0 MKTG 201 4.0...
International Business BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/internationalbusinessbsba-mba/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...COM 270 3.0 MKTG 201 4.0...
Sport Business BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusinessbsba-mba/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...COM 270 3.0 MKTG 201 4.0...
Real Estate Management and Development BSBA / Business Administration MBA
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...STAT 202 4.0 MKTG 201 4.0...
Management Information Systems (BSBA) / Business Administration (MBA)
http://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystemsbsba-mba/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...COM 270 3.0 MKTG 201 4.0...
Operations & Supply Chain Management (BSBA) / Business Administration (MBA)
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...INTB 200 4.0 MKTG 201 4.0...
Design & Merchanding BS / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/design-and-merchandising_bsmba/
...Financial Markets Focus: FIN 622 , FIN 642 , FIN...PHTO 110 3.0 MKTG 201 4.0...
Television and Media Management
http://catalog.drexel.edu/graduate/collegeofmediaartsanddesign/televisionandmediamanagement/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...Spring Credits Summer Credits MKTG 510 2.0...
Global Studies BA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/globalstudiesba-mba/
...Financial Markets Focus: FIN 622 , FIN 642 , FIN...MGMT 770 2.0 MKTG 510 2.0...
Economics BS / Business Administration MBA
http://catalog.drexel.edu/undergraduate/schoolofeconomics/economicsbs-businessadministrationmba/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...Experiential Elective 3.0 MKTG 510 2.0...
Economics BA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/schoolofeconomics/economicsba-businessadministrationmba/
...Financial Markets Focus = FIN 622 , FIN 642 , FIN...Experiential Elective 3.0 MKTG 510 2.0...
