Television and Media Management MS
Major: Television and Media Management
Degree Awarded: Master of Science (MS)
Calendar Type: Quarter
Minimum Required Credits: 48.5
Calendar Type: Quarter
Co-op Option: None
Classification of Instructional Programs (CIP) code: 09.0701
Standard Occupational Classification (SOC) code: 27-2012
About the Program
The Master of Science degree (MS) in Television and Media Management is offered 100% online or on campus, providing flexibility to graduate students, meeting them where they are, both geographically and in their careers. The curriculum prepares students with the leadership skills and enterprise mindset to lead, make data-driven decisions, and influence the future of the ever-evolving television and media landscape. This unique master's program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus on building and expanding professional networks in order to springboard students' careers to the next level.
Course content includes:
- Programming Analysis and Strategy
- AI in the Television & Media Industry
- Media Analytics and Audience Measurement
- Media Finance, Sales Models, and Practice
- Media Law, Working with Unions, and Ethics of Media Leadership
- Drexel in LA
- Industry Internships and Topical Electives
Students may also pursue a dual-degree option earning an MS and full MBA (Master of Business Administration) simultaneously.
Additional Information
For more information, please contact:
Joe Marsini
Interim Program Director, MS Television & Media Management
jrm348@drexel.edu
Admission Requirements
Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.
Degree Requirements
| Required Courses | ||
| TVMN 506 | The Field of Television Management | 3.0 |
| TVMN 510 | Media Law for Television Management | 3.0 |
| TVMN 521 | Audience Data and Analytics | 3.0 |
| TVMN 531 | TV Technology & Innovation | 3.0 |
| TVMN 540 | Money and the Media | 3.0 |
| TVMN 611 | Programming for TV Management | 3.0 |
| TVMN 615 | Diversity in Media Management | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 681 | Capstone Project Seminar | 3.0 |
| TVMN 691 | Media Research Lab | 3.0 |
| TVMN 696 | Capstone Project Completion | 0.5 |
| Electives | ||
| Select 6.0 credits from the following 500-700 level courses (including I699, I699, I799, T580, T680 and T780) | 6.0 | |
Any AADM (Arts Administration) | ||
Any AAML (Arts Administration and Museum Leadership) | ||
Any COM (Communication) | ||
Any DSRE (Design Research) | ||
Any ENTP (Entrepreneurship and Innovation) | ||
Any TVMN (Television Management) | ||
| Required Business Courses | ||
| ACCT 510 | Essentials of Financial Reporting | 3.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making | 3.0 |
| Business Elective | ||
| Select one course from the following 500-700 level courses including I599, I699, T580 and T680): | 3.0 | |
Any ACCT (Accounting) | ||
Any BLAW (Legal Studies) | ||
Any BUSN (General Business) | ||
Any ECON (Economics) | ||
Any FIN (Finance) | ||
Any INDS (Interdisciplinary Business) | ||
Any INTB (International Business) | ||
Any MGMT (Management) | ||
Any (MIS) Management Information Systems | ||
Any MKTG (Marketing) | ||
Any OPR (Operations Research) | ||
Any ORGB (Organizational Behavior) | ||
Any POM (Production Operations Management) | ||
Any SMT (Sport Management) | ||
Any STAT Statistics | ||
Any TAX (Taxation) | ||
| Total Credits | 48.5 | |
Sample Plan of Study
Master of Science Degree (Stand-alone program)
| First Year | ||
|---|---|---|
| Fall | Credits | |
| ACCT 510 | Essentials of Financial Reporting | 3.0 |
| TVMN 506 | The Field of Television Management | 3.0 |
| TVMN 510 | Media Law for Television Management | 3.0 |
| TVMN 611 | Programming for TV Management | 3.0 |
| Credits | 12 | |
| Winter | ||
| BLAW 510 | Analyzing Legal Options in Decision-Making | 3.0 |
| TVMN 540 | Money and the Media | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 681 | Capstone Project Seminar | 3.0 |
| Credits | 12 | |
| Spring | ||
| TVMN 521 | Audience Data and Analytics | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 691 | Media Research Lab | 3.0 |
| Business Elective | 3.0 | |
| Credits | 12 | |
| Summer | ||
| TVMN 531 | TV Technology & Innovation | 3.0 |
| TVMN 615 | Diversity in Media Management | 3.0 |
| TVMN 696 | Capstone Project Completion | 0.5 |
| Electives | 6.0 | |
| Credits | 12.5 | |
| Total Credits | 48.5 | |
Master of Science Degree (Online program)
| First Year (Part-Time) | ||
|---|---|---|
| Fall | Credits | |
| TVMN 506 | The Field of Television Management | 3.0 |
| TVMN 510 | Media Law for Television Management | 3.0 |
| Credits | 6 | |
| Winter | ||
| BLAW 510 | Analyzing Legal Options in Decision-Making | 3.0 |
| TVMN 540 | Money and the Media | 3.0 |
| Credits | 6 | |
| Spring | ||
| TVMN 521 | Audience Data and Analytics | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| Credits | 6 | |
| Summer | ||
| TVMN 531 | TV Technology & Innovation | 3.0 |
| TVMN 615 | Diversity in Media Management | 3.0 |
| Credits | 6 | |
| Second Year (Part-Time) | ||
| Fall | ||
| ACCT 510 | Essentials of Financial Reporting | 3.0 |
| TVMN 611 | Programming for TV Management | 3.0 |
| Credits | 6 | |
| Winter | ||
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 681 | Capstone Project Seminar | 3.0 |
| Credits | 6 | |
| Spring | ||
| TVMN 691 | Media Research Lab | 3.0 |
| Business Elective | 3.0 | |
| Credits | 6 | |
| Summer | ||
| TVMN 696 | Capstone Project Completion | 0.5 |
| Electives | 6.0 | |
| Credits | 6.5 | |
| Total Credits | 48.5 | |
Note: Some terms are less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students these terms.
Facilities
Facilities and opportunities for the program include:
- Field trips to broadcast stations and networks in Philadelphia, Washington, DC, and New York
- Civic engagement projects in Philadelphia and internationally
- Professional social media groups
- Business planning courses
- Incubator competitions sponsored by the The Close School of Entrepreneurship
- Civic Engagement Outreach
- Business Plan Competitions
- The Rudman Institute for Entertainment Industry Studies
- The URBN Center labs and maker spaces
Program Level Outcomes
Upon graduation, students will be able to:
- understand the modern television industry, including multi‑platform and multi‑device consumption patterns, and assess the impact of social media and digital platforms on the television industry.
- analyze technological change and innovation and assess emerging TV technologies for strategic decision‑making.
- demonstrate fluency in core business disciplines and effectively apply financial, and revenue models used in the television and media industry.
- understand how television content is created, distributed, programmed, and measured, including strategies and audience analytics across platforms.
- understand media organizational structures and apply ethical standards in professional decision‑making, as well as understand the legal, regulatory, contractual, and ethical frameworks governing labor, intellectual property, and negotiation in television.
- demonstrate leadership skills suited for creative industries, including the ability to manage creative teams effectively.