Television and Media Management MS
Major: Television and Media Management
Degree Awarded: Master of Science (MS)
Calendar Type: Quarter
Minimum Required Credits: 48.5
Calendar Type: Quarter
Co-op Option: None
Classification of Instructional Programs (CIP) code: 09.0701
Standard Occupational Classification (SOC) code: 27-2012
About the Program
The Master of Science degree (MS) in Television and Media Management is offered 100% online or on campus, providing flexibility to graduate students, meeting them where they are, both geographically and in their careers. The curriculum prepares students with the leadership skills and enterprise mindset to lead, make data-driven decisions, and influence the future of the ever-evolving television and media landscape. This unique master's program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus on building and expanding professional networks in order to springboard students' careers to the next level.
Course content includes:
- Programming Analysis and Strategy
- AI in the Television & Media Industry
- Media Analytics and Audience Measurement
- Media Finance, Sales Models, and Practice
- Media Law, Working with Unions, and Ethics of Media Leadership
- Drexel in LA
- Industry Internships and Topical Electives
Students may also pursue a dual-degree option earning an MS and full MBA (Master of Business Administration) simultaneously.
Additional Information
For more information, please contact:
Michelle McHugh
Program Director, MS Television & Media Management
pmb92@drexel.edu
Admission Requirements
Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.
Degree Requirements
| Required Courses | ||
| TVMN 506 | The Field of Television Management | 3.0 |
| TVMN 510 | Media Law for Television Management | 3.0 |
| TVMN 521 | Audience Data and Analytics | 3.0 |
| TVMN 531 | TV Technology & Innovation | 3.0 |
| TVMN 540 | Money and the Media | 3.0 |
| TVMN 611 | Programming for TV Management | 3.0 |
| TVMN 615 | Diversity in Media Management | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 681 | Capstone Project Seminar | 3.0 |
| TVMN 691 | Media Research Lab | 3.0 |
| TVMN 696 | Capstone Project Completion | 0.5 |
| Electives | ||
| Select 6.0 credits from the following 500-700 level courses (including I699, I699, I799, T580, T680 and T780) | 6.0 | |
Any AADM (Arts Administration) | ||
Any AAML (Arts Administration and Museum Leadership) | ||
Any COM (Communication) | ||
Any DSRE (Design Research) | ||
Any ENTP (Entrepreneurship and Innovation) | ||
Any TVMN (Television Management) | ||
| Required Business Courses | ||
| ACCT 510 | Essentials of Financial Reporting | 3.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making | 3.0 |
| Business Elective | ||
| Select one course from the following 500-700 level courses including I599, I699, T580 and T680): | 3.0 | |
Any ACCT (Accounting) | ||
Any BLAW (Legal Studies) | ||
Any BUSN (General Business) | ||
Any ECON (Economics) | ||
Any FIN (Finance) | ||
Any INDS (Interdisciplinary Business) | ||
Any INTB (International Business) | ||
Any MGMT (Management) | ||
Any (MIS) Management Information Systems | ||
Any MKTG (Marketing) | ||
Any OPR (Operations Research) | ||
Any ORGB (Organizational Behavior) | ||
Any POM (Production Operations Management) | ||
Any SMT (Sport Management) | ||
Any STAT Statistics | ||
Any TAX (Taxation) | ||
| Total Credits | 48.5 | |
Sample Plan of Study
Master of Science Degree (Stand-alone program)
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 3.0 | BLAW 510 | 3.0 | TVMN 521 | 3.0 | TVMN 531 | 3.0 |
| TVMN 506 | 3.0 | TVMN 540 | 3.0 | TVMN 640 | 3.0 | TVMN 615 | 3.0 |
| TVMN 510 | 3.0 | TVMN 651 | 3.0 | TVMN 691 | 3.0 | TVMN 696 | 0.5 |
| TVMN 611 | 3.0 | TVMN 681 | 3.0 | Business Elective | 3.0 | Electives | 6.0 |
| 12 | 12 | 12 | 12.5 | ||||
| Total Credits 48.5 | |||||||
Master of Science Degree (Online program)
| First Year (Part-Time) | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| TVMN 506 | 3.0 | BLAW 510 | 3.0 | TVMN 521 | 3.0 | TVMN 531 | 3.0 |
| TVMN 510 | 3.0 | TVMN 540 | 3.0 | TVMN 640 | 3.0 | TVMN 615 | 3.0 |
| 6 | 6 | 6 | 6 | ||||
| Second Year (Part-Time) | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 3.0 | TVMN 651 | 3.0 | TVMN 691 | 3.0 | TVMN 696 | 0.5 |
| TVMN 611 | 3.0 | TVMN 681 | 3.0 | Business Elective | 3.0 | Electives | 6.0 |
| 6 | 6 | 6 | 6.5 | ||||
| Total Credits 48.5 | |||||||
Note: Some terms are less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students these terms.
Facilities
Facilities and opportunities for the program include:
- Field trips to broadcast stations and networks in Philadelphia, Washington, DC, and New York
- Civic engagement projects in Philadelphia and internationally
- Professional social media groups
- Business planning courses
- Incubator competitions sponsored by the The Close School of Entrepreneurship
- Civic Engagement Outreach
- Business Plan Competitions
- The Rudman Institute for Entertainment Industry Studies
- The URBN Center labs and maker spaces
Program Level Outcomes
- Demonstrate a sophisticated understanding of the multi-platform/multi-device ecology of the global television industry
- Understand the history and evolution of the current global television environment and its central role in the American democracy
- Formulate problem statements and research questions and the skill to operationalize them within a research protocol and to apply fundamental research methodologies to the analysis of complex situations
- Comprehend the dynamics of change and the forces driving the diffusion of innovation and the ability to assess present and emerging TV technology sufficiently to manage TV organizations at the highest levels
- Understand revenue and financial models that drive the TV industry and to exhibit competence with the tools of financial analysis
- Evince knowledge of the process by which television content is created and distributed and to understand TV programming strategies, tactics and audience measurement techniques across all media platforms
- Understand the structure of media organizations at all levels and to apply ethical standards in all decision-making arenas
- Demonstrate fluency in the languages of business (managerial and financial accounting, marketing, new venture planning, micro and macro economic analysis), and technology assessment
- Integrate coursework and field experience so as to demonstrate competence in developing and executing a thesis from problem statement to
- Understand prevailing models of management and leadership and to be able to apply them to legacy and evolving television organizations
- Speak to the impact social media have on the TV industry and to describe new ways of measuring TV through social media, and to demonstrate how digital platforms have
- Evince critical thinking skills in the analysis of complex media systems and their related national and global impact
- Comprehend and exercise the leadership skill sets required to lead at every level of the television industry and to understand the challenges of managing and leading creative staff
- Understand the constitutional, regulatory, legal and ethical frameworks that govern labor relations, contractual obligations, intellectual property rights, and negotiation
- Function in the multi-dimensional world of programming that includes knowledge of content production, syndication, programming and counter-programming response mechanisms
- Identify the public interest needs of the community and to create media-centric responses that reflect meaningful levels of civic engagement
Television and Media Management Faculty
Michelle Bradsher-McHugh, MS (Quinnipiac University, University of North Carolina – Greensboro) Program Director. Assistant Teaching Professor. Ethics of Television Management, Broadcast Journalism, Television News Producing, Media research, Thesis advising.
Rachel Casey, MSI (Drexel University). Adjunct Professor. Media research.
Mary Cavallaro, Esq. (Villanova University School of Law, University of Southern California). Adjunct Instructor. Media Law, working with unions, entertainment law.
Karen Curry, BA (Fordham University). Adjunct Professor. Global media, news production, television and media management
Nicole Elie, BS (Drexel University). Adjunct Instructor. Media sales, data and analytics
Karin P. Kelly, MFA (New York University) Department Head, Cinema and Television. Associate Professor. Filmmaker. Author
Alexis Leonard Adjunct Instructor. Content development, communications and marketing Consultant, consumer/investigative journalist.
Joe Marsini, BS, CPA (University of Delaware). Assistant Teaching Professor. Media finance, strategic planning, financial reporting, contract negotiations, collective bargaining agreements
Brigitte McCray, PDM (Simmons University). Adjunct Professor. Television Programming.
Brittney Nix-Crawford, MS (Drexel University). Diversity in Media Management
Chris Palo, MS, MBA (Drexel University). Adjunct Professor. AI in the television industry, Media systems and dynamics, emerging technology, media management.
Andrew Susskind, AB (Harvard University). Associate Teaching Professor. Producing, Directing, Writing, Editing.
Henry Vasquez, MBA (St. Joseph's University). Adjunct Professor. Television management, media ethics
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