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MKTG 510 Marketing Strategy 2.0 Credits

Marketing is the practice of creating and exchanging value. Marketing strategy can be thought of as a process by which companies allocate scarce resources in order to exchange value in ways that enhance corporate performance and sustainability. The course addresses how creating and delivering superior value can improve relationships with customers and other stakeholders. It also provides students with analytical skills, decision tools, and disciplined frameworks to conduct a market analysis.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

MBA Programs

http://catalog.drexel.edu/graduate/collegeofbusiness/businessadministration/

...0 MKTG 510 2.0 STAT 510 2.0 Concentration Elective 3.0 POM 510...

Marketing BSBA / Business Administration MBA

http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-mba/

...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...

MPH/MBA Joint Degree

http://catalog.drexel.edu/graduate/schoolofpublichealth/mphmba/

...MKTG 510 2.0 ORGB 511 3.0 MBA Concentration Courses 6.0 POM 510...

Executive MBA Program

http://catalog.drexel.edu/graduate/collegeofbusiness/executivemba/

...credits FIN 610 - Corporate Governance - 3 credits MKTG 510 - Marketing Strategy - 2 credits ECON 601...

Finance BSBA / Business Administration MBA

http://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-mba/

...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...

Certificate in Business Analytics

http://catalog.drexel.edu/graduate/collegeofbusiness/businessanalyticspbc/

...3.0 MKTG 606 3.0 MKTG 607...Credits Summer Credits MGMT 510 3.0 MIS...

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