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MKTG 510 Marketing Strategy 2.0 Credits

Marketing is the practice of creating and exchanging value. Marketing strategy can be thought of as a process by which companies allocate scarce resources in order to exchange value in ways that enhance corporate performance and sustainability. The course addresses how creating and delivering superior value can improve relationships with customers and other stakeholders. It also provides students with analytical skills, decision tools, and disciplined frameworks to conduct a market analysis.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

Executive MBA Program

...Credits Special Topic in Finance 4.0 MKTG 510 2.0 MGMT 520 2.0...

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