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MKTG 510 Marketing Strategy 2.0 Credits
Marketing is the practice of creating and exchanging value. Marketing strategy can be thought of as a process by which companies allocate scarce resources in order to exchange value in ways that enhance corporate performance and sustainability. The course addresses how creating and delivering superior value can improve relationships with customers and other stakeholders. It also provides students with analytical skills, decision tools, and disciplined frameworks to conduct a market analysis.
Repeat Status: Not repeatable for credit
MBA Programs
http://catalog.drexel.edu/graduate/collegeofbusiness/businessadministration/
...0 MKTG 510 2.0 STAT 510 2.0 Concentration Elective 3.0 POM 510...
Entertainment & Arts Management BS / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/entertainmentartsbs-mba/
...511 3.0 ORGB 520 1.0 MKTG 510 2.0 19 19 16 0...
Music Industry BS / Business MBA
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustrybs_businessmba/
...ACCT 510 2.0 MGMT 510 3.0 MGMT 520 2.0 MKTG 510 2...
Marketing BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-mba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Television and Media Management
http://catalog.drexel.edu/graduate/collegeofmediaartsanddesign/televisionandmediamanagement/
...Credits Spring Credits Summer Credits MKTG 510 2.0 MGMT 510 3.0 ECON 601...
MPH/MBA Joint Degree
http://catalog.drexel.edu/graduate/schoolofpublichealth/mphmba/
...MKTG 510 2.0 ORGB 511 3.0 MBA Concentration Courses 6.0 POM 510...
Executive MBA Program
http://catalog.drexel.edu/graduate/collegeofbusiness/executivemba/
...credits FIN 610 - Corporate Governance - 3 credits MKTG 510 - Marketing Strategy - 2 credits ECON 601...
Nursing Leadership in Health Systems Management MSN / Business Administration MBA
...Credits Winter Credits Spring Credits Summer Credits MKTG 510 2.0 NUPR 663 4.5...
Accounting (BSBA) / Master of Business Administration (MBA)
http://catalog.drexel.edu/undergraduate/collegeofbusiness/accountingbsba-mba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Finance BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-mba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Legal Studies BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/legalstudiesbsba-mba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
International Business BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/internationalbusinessbsba-mba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Sport Business BSBA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusinessbsba-mba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Real Estate Management and Development BSBA / Business Administration MBA
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Management Information Systems (BSBA) / Business Administration (MBA)
http://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystemsbsba-mba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Elective...
Operations & Supply Chain Management (BSBA) / Business Administration (MBA)
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Design & Merchanding BS / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/design-and-merchandising_bsmba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Juris Doctor (JD) / Business Administration (MBA)
http://catalog.drexel.edu/graduate/schooloflaw/jd-mba/
...0 MKTG 510 2.0 MGMT 510 3.0 POM 510 2.0 STAT 510...
Global Studies BA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/globalstudiesba-mba/
...BLAW 510 1.0 MGMT 520 2.0 MGMT 770 2.0 MKTG 510 2...
Economics BS / Business Administration MBA
http://catalog.drexel.edu/undergraduate/schoolofeconomics/economicsbs-businessadministrationmba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Economics BA / Business Administration MBA
http://catalog.drexel.edu/undergraduate/schoolofeconomics/economicsba-businessadministrationmba/
...GR) Experiential Elective 3.0 MKTG 510 2.0 STAT 510 2.0 (GR) Concentration...
Integrated Biomedical Engineering and Business
...0-6.0 BMES 510 4.0 BMES...ORGB 625 3.0 MKTG 601 3.0...
Certificate in Business Analytics
http://catalog.drexel.edu/graduate/collegeofbusiness/businessanalyticspbc/
...3.0 MKTG 606 3.0 MKTG 607...Credits Summer Credits MGMT 510 3.0 MIS...
