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MKTG 630 Global Marketing 3.0 Credits

Covers concepts, principles, and practices of international marketing management. Studies cross-cultural differences and distribution systems, pricing methods, promotional methods, trade barriers, and current factors influencing international marketing.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]

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