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MKTG 624 Channels of Distribution Management 3.0 Credits

Applies marketing channel theory and research to the design of channel systems, selection of intermediaries, administration of interorganizational channels, and evaluation of distribution performance.

College/Department: Bennett S. LeBow Coll. of Bus./Marketing
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 601 [Min Grade: C] or MKTG 510 [Min Grade: C]