Television and Media Management

Major: Television and Media Management
Degree Awarded: Master of Science (MS); Master of Science/Master of Business Administration (MBA)
Calendar Type: Quarter
Total Credit Hours:
49.0 (MS) or 83.0 (MS/MBA)

Calendar Type: Quarter
Co-op Option: None

Classification of Instructional Programs (CIP) code: 09.0701
St
andard Occupational Classification (SOC) code: 27-2012

About the Program

The stand-alone MS degree prepares students with a solid grounding in business management and specialized courses in the management of television and converged media. The program integrates business course content with current practice in the television industry. Students interact with working professionals on campus and in the field through internships. Course content includes programming analysis and strategy, media analytics and audience measurement, structural analysis and dynamics of media industries, scope and methods of the field, media finance, social media and television, social television, media sales models and practice, media law and ethics, telecommunications policy and public interest law, global television, field internships, and topical electives.

The dual degree option includes a full MBA. Students in both programs gain hands-on management experience through internships in broadcast television stations and networks, cable companies, independent production companies and evolving media hybrids that operate in the region and beyond. The program combines practical and academic experience, including courses designed to challenge students to discover the critical interplay between creative process and the business skills required to manage successful media companies.

Admission Requirements

Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.

Students in good standing who have completed 49.0 required course credits for the MS are eligible to apply for the dual MS/MBA and must meet the requirements of the LeBow College of Business for enrollment. Students in the dual MS/MBA program must complete all requirements for both degrees before either degree can be awarded.

Degree Requirements (MS)

Required Courses
TVMN 606The Field of Television Management3.0
TVMN 610Media Law for Television Management3.0
TVMN 621Audience Data and Analytics3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 651Media Systems and Dynamics3.0
TVMN 710Television Programming3.0
TVMN 731TV Technology and Innovation3.0
TVMN 740Money and the Media3.0
TVMN 780Media Research Laboratory 3.0
TVMN 795Capstone Project Seminar3.0
TVMN 796Capstone Project Completion1.0
Select four of the following:12.0
TV Advertising: Strategy, Planning and Analytics
Media Sales
TV Production Laboratory
Multi-Platform Strategy
The Social Impact of TV
Media Deal-Making
Global Television - London
Management of News and Sports Programming
Producing for Television
Television Practicum
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Required Business Courses
BUSN 501Measuring and Maximizing Financial Performance3.0
ORGB 631Leading Effective Organizations3.0
Total Credits49.0

Degree Requirements (MS/MBA)

Required Courses
BUSN 501Measuring and Maximizing Financial Performance3.0
ORGB 631Leading Effective Organizations3.0
TVMN 606The Field of Television Management3.0
TVMN 610Media Law for Television Management3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 621Audience Data and Analytics3.0
TVMN 651Media Systems and Dynamics3.0
TVMN 710Television Programming3.0
TVMN 740Money and the Media3.0
TVMN 731TV Technology and Innovation3.0
TVMN 740Money and the Media3.0
TVMN 780Media Research Laboratory 3.0
TVMN 795Capstone Project Seminar3.0
TVMN 796Capstone Project Completion1.0
Television Media & Management Electives
Select four of the following:12.0
TV Advertising: Strategy, Planning and Analytics
Media Sales
TV Production Laboratory
Multi-Platform Strategy
The Social Impact of TV
Media Deal-Making
Global Television - London
Management of News and Sports Programming
Producing for Television
Television Practicum
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Required Business Courses
ACCT 510Essentials of Financial Reporting2.0
BLAW 510Analyzing Legal Options in Decision-Making1.0
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management3.0
MGMT 510Business Problem Solving3.0
MGMT 520Strategy Analysis2.0
MGMT 530Managing and Leading the Total Enterprise2.0
MGMT 770MBA Capstone2.0
MKTG 510Marketing Strategy2.0
ORGB 510Leading in Dynamic Environments 2.0
ORGB 520Leading High-Performance Teams1.0
ORGB 530Career and Professional Development1.0
POM 510Operations and Supply Chain Management2.0
STAT 510Introduction to Statistics for Business Analytics2.0
Business Elective3.0
Suggested Business Electives:
Legal Aspects of Employment
Graduate Internship
Business Consulting Projects
Leading for Innovation
Channels of Distribution Management
Negotiations for Leaders
Quality & Six-Sigma
Total Credits83.0

Sample Plan of Study (MS)

Required Courses
TVMN 606The Field of Television Management3.0
TVMN 610Media Law for Television Management3.0
TVMN 621Audience Data and Analytics3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 651Media Systems and Dynamics3.0
TVMN 710Television Programming3.0
TVMN 731TV Technology and Innovation3.0
TVMN 740Money and the Media3.0
TVMN 780Media Research Laboratory 3.0
TVMN 795Capstone Project Seminar3.0
TVMN 796Capstone Project Completion1.0
Select four of the following:12.0
TV Advertising: Strategy, Planning and Analytics
Media Sales
TV Production Laboratory
Multi-Platform Strategy
The Social Impact of TV
Media Deal-Making
Global Television - London
Management of News and Sports Programming
Producing for Television
Television Practicum
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Independent Study in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Required Business Courses
BUSN 501Measuring and Maximizing Financial Performance3.0
ORGB 631Leading Effective Organizations3.0
Total Credits49.0

Sample Plan of Study (MS/MBA)

First Year
FallCredits
ORGB 631Leading Effective Organizations3.0
TVMN 606The Field of Television Management3.0
TVMN 610Media Law for Television Management3.0
TVMN 710Television Programming3.0
 Term Credits12.0
Winter
BUSN 501Measuring and Maximizing Financial Performance3.0
TVMN 621Audience Data and Analytics3.0
TVMN 651Media Systems and Dynamics3.0
Television & Media Management elective3.0
 Term Credits12.0
Spring
TVMN 780Media Research Laboratory 3.0
TVMN 731TV Technology and Innovation3.0
TVMN 740Money and the Media3.0
Television Media & Management elective3.0
 Term Credits12.0
Summer
TVMN 640Media Ethics of Television Management3.0
TVMN 795Capstone Project Seminar3.0
Television Media & Management elective6.0
 Term Credits12.0
Second Year
Fall
MGMT 530Managing and Leading the Total Enterprise2.0
STAT 510Introduction to Statistics for Business Analytics2.0
TVMN 796Capstone Project Completion0.5
MKTG 510Marketing Strategy2.0
 Term Credits6.5
Winter
FIN 601Corporate Financial Management3.0
MGMT 510Business Problem Solving3.0
ORGB 520Leading High-Performance Teams1.0
TVMN 796Capstone Project Completion0.5
 Term Credits7.5
Spring
BLAW 510Analyzing Legal Options in Decision-Making1.0
ECON 601Managerial Economics3.0
MGMT 520Strategy Analysis2.0
Business elective3.0
 Term Credits9.0
Summer
Experiential Elective3.0
 Term Credits3.0
Third Year
Fall
ORGB 530Career and Professional Development1.0
Business Elective3.0
 Term Credits4.0
Winter
MGMT 770MBA Capstone2.0
Business Elective3.0
 Term Credits5.0
Total Credit: 83.0

Facilities

Facilities and opportunities for the program include:

As part of their MS/MBA course of study, students take full advantage of the new Gerri C. LeBow Hall and the Leonard Pearlstein Business Learning Center, which includes The George and Lois Krall Center for Executive Education, state-of-the-art classrooms, learning facilities, conference rooms, and technology upgrades to meet the needs of MBA students so they can compete aggressively in the global marketplace.

TV Production & Media Management Faculty

Andrew Altrichter, MBA (Drexel University) Program Manager, Drexel University's television station (DUTV). Videography, editing, production.
Jackie Borock, LLB (Widener University). Adjunct Instructor. Media law, intellectual property, first amendment
David Culver, AS (Graham Junior College) Manager of the Paul F. Harron Studios/DUTV. Associate Teaching Professor. Film, Video, Station Management, Emerging Media Technology
Karen Curry, BA (Fordham University) Executive Director, Kal and Lucille Rudman Institute for Entertainment Industry Studies. Global media, news production and management.
Yvonne D. Leach, MFA (Temple University). Associate Professor. Television studies.
Joe Marsini, BS, CPA (University of Delaware). Adjunct Professor. Media finance, strategic planning, financial reporting, contract negotiations, collective bargaining agreements.
Philip W. Salas, BS (Temple University). Assistant Teaching Professor. Utilization of advanced set top box data to measure fragmented viewing behavior. Impact of new television distribution technologies on traditional broadcasters and multichannel program providers.
Andrew Susskind, BA (Harvard University) Program Director of TV Production & Media Management. Associate Teaching Professor. Producing for Television, The Sitcom, Directing Single and Multi-Camera
Albert S. Tedesco, MA (University of Pennsylvania) Director of the Paul F. Harron Graduate Program in Television Management. Teaching Professor. Media Management, Organizational Structure, Research Methods, Media Ethics, Media Law, The Regulatory Environment, Technology Assessment, Media Theory, Media Analytics
Martin (Marty) Zied, BA (Penn State). Adjunct Instructor. Speech Communications, Producer/Director Television and Film
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