Television and Media Management

Major: Television and Media Management
Degree Awarded: Master of Science (MS); Master of Science/Master of Business Administration (MS/MBA)
Calendar Type: Quarter
Total Credit Hours:
49.0 (MS) or 83.0 (MS/MBA)

Calendar Type: Quarter
Co-op Option: None

Classification of Instructional Programs (CIP) code: 09.0701
St
andard Occupational Classification (SOC) code: 27-2012

About the Program

The stand-alone MS degree prepares students with a solid grounding in business management and specialized courses in the management of television and converged media. The program integrates business course content with current practice in the television industry. Students interact with working professionals on campus and in the field through internships. Course content includes programming analysis and strategy, media analytics and audience measurement, structural analysis and dynamics of media industries, scope and methods of the field, media finance, social media and television, social television, media sales models and practice, media law and ethics, telecommunications policy and public interest law, global television, field internships, and topical electives.

The dual degree option includes a full MBA. Students in both programs gain hands-on management experience through internships in broadcast television stations and networks, cable companies, independent production companies and evolving media hybrids that operate in the region and beyond. The program combines practical and academic experience, including courses designed to challenge students to discover the critical interplay between creative process and the business skills required to manage successful media companies.

Admission Requirements

Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.

Students in good standing who have completed 49.0 required course credits for the MS are eligible to apply for the dual MS/MBA and must meet the requirements of the LeBow College of Business for enrollment. Students in the dual MS/MBA program must complete all requirements for both degrees before either degree can be awarded.

Degree Requirements (MS)

Required Courses
TVMN 606The Field of Television Management3.0
TVMN 610Media Law for Television Management3.0
TVMN 621Audience Data and Analytics3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 651Media Systems and Dynamics3.0
TVMN 710Television Programming3.0
TVMN 731TV Technology and Innovation3.0
TVMN 740Money and the Media3.0
TVMN 780Media Research Laboratory 3.0
TVMN 795Capstone Project Seminar3.0
TVMN 796Capstone Project Completion1.0
Select three of the following:9.0
Media Sales
TV Production Laboratory
Media Deal-Making
Global Television - London
Management of News and Sports Programming
Producing for Television
Television Practicum
Current Issues in TV Management
Independent Study in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Required Business Courses
ACCT 510Essentials of Financial Reporting2.0
BLAW 510Analyzing Legal Options in Decision-Making1.0
FIN 601Corporate Financial Management3.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
Total Credits49.0

Degree Requirements (MS/MBA)

Required Courses
TVMN 606The Field of Television Management3.0
TVMN 610Media Law for Television Management3.0
TVMN 621Audience Data and Analytics3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 651Media Systems and Dynamics3.0
TVMN 710Television Programming3.0
TVMN 731TV Technology and Innovation3.0
TVMN 740Money and the Media3.0
TVMN 780Media Research Laboratory 3.0
TVMN 795Capstone Project Seminar3.0
TVMN 796Capstone Project Completion *1.0
Television Media & Management Electives
Select three of the following:9.0
Media Sales
TV Production Laboratory
Media Deal-Making
Global Television - London
Management of News and Sports Programming
Producing for Television
Television Practicum
Current Issues in TV Management
Independent Study in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Special Topics in Television Management
Required MBA Courses
ACCT 510Essentials of Financial Reporting **2.0
BLAW 510Analyzing Legal Options in Decision-Making **1.0
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management **3.0
MGMT 510Business Problem Solving3.0
MGMT 520Strategy Analysis2.0
MGMT 530Managing and Leading the Total Enterprise2.0
MGMT 770MBA Capstone2.0
MKTG 510Marketing Strategy2.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach **3.0
ORGB 520Leading High-Performance Teams1.0
POM 510Operations and Supply Chain Management2.0
STAT 510Introduction to Statistics for Business Analytics2.0
Concentration9.0
Electives3.0
6.0 credits of MBA electives are satisfied by 6.0 credits of TVMM electives as shared coursework
Suggested Electives:
Legal Aspects of Employment
Graduate Internship
Leading for Innovation
Business Consulting
Channels of Distribution Management
Negotiations for Leaders
Quality & Six-Sigma
Experiential Elective3.0
Select one of the following:
Graduate Internship
International Business Seminar and Residency
Leading for Innovation
Business Consulting
Business Agility and IT
Negotiations for Leaders
Tax Experiential Learning
Total Credits83.0

Students selecting a concentration can choose from the following: 

Real Estate Management & Development Concentration

Required Courses
BLAW 631Real Estate Law for Managers and Developers3.0
REMD 675Real Estate Finance3.0
Select one of the following:3.0
Community Impact Analysis
Urban and Real Estate Economics
Financial Institutions & Markets
New Product Planning, Strategy, and Development
Negotiations for Leaders
Supply Chain Management I
Real Estate Development
Special Topics in REMD
Total Credits9.0

 Business Analytics Concentration

Required Courses
STAT 632Datamining for Managers3.0
Select two of the following:6.0
Business & Economic Strategy: Game Theory & Applications
Business Conditions and Forecasting
Inter-Active Decision Support Systems
Predictive Business Analytics with Relational Database Data
Customer Analytics
Marketing Experiments
Managerial Decision Models and Simulation
System Simulation
Supply Chain Management I
Quality & Six-Sigma
Experimental Design
Special Topics in STAT
Total Credits9.0

Finance Concentration *

Required Courses
Select three of the following:9.0
Advanced Financial Management
Corporate Governance
Financial Institutions & Markets
Risk Management
Investment Management
Entrepreneurial Finance
Mergers and Acquisitions
Business Conditions and Forecasting
International Financial Management
Derivative Securities
Seminar in Finance
Seminar in Investments
Special Topics in FIN
Real Estate Finance
Total Credits9.0

Marketing Concentration

Required Courses
Select three of the following, of which two MUST be from MKTG :9.0
Special Topics in BLAW
Intro to Econometrics and Data Analysis
Microeconomics
Business Conditions and Forecasting
International Financial Management
International Business Management
Knowledge Management
Systems Analysis & Design
Inter-Active Decision Support Systems
Database Analysis and Design for Business
Customer Analytics
Marketing Experiments
Buyer Behavior Theory
Channels of Distribution Management
Digital Marketing
Global Marketing
Integrated Marketing Communications Management
New Product Planning, Strategy, and Development
Services Marketing
Marketing Information Management and Research
Special Topics in MKTG
Managerial Decision Models and Simulation
Management of Service Firms
Supply Chain Management I
Quality & Six-Sigma
Total Credits9.0

Strategic Technology & Innovation Management Concentration (STIM)

Required Courses
MGMT 602Innovation Management3.0
MGMT 603Technology Strategy3.0
Electives
Select one of the following:3.0
Business & Economic Strategy: Game Theory & Applications
Business Conditions and Forecasting
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Strategic Change Management
Strategic Human Resource Management
Knowledge Management
Sustainability and Value Creation
Leading for Innovation
Strategy Implementation
Change Management Experiential Capstone
MIS Policy and Strategy
Business Agility and IT
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Leading and Executing Change
Negotiations for Leaders
Total Credits9.0

Supply Chain Management & Logistics Concentration 

POM 610Supply Chain Management I3.0
POM 615Supply Chain Management II3.0
Select one of the following: 3.0
Business & Economic Strategy: Game Theory & Applications
Entrepreneurial Finance
Business Conditions and Forecasting
Systems Analysis & Design
Inter-Active Decision Support Systems
Customer Analytics
Channels of Distribution Management
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Management of Service Firms
Transportation & Logistics Management
Special Topics in POM
Datamining for Managers
Quality & Six-Sigma
Total Credits9.0

General Business Concentration

Complete 9.0 graduate credits. See an advisor for suggestions.9.0
MBA Graduate Credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Management (OPM), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX), with a course number range between 500-799
Total Credits9.0

Sample Plan of Study (MS)

Master of Science Degree (Stand-alone program)

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 5102.0TVMN 6213.0ORGB 5113.0FIN 6013.0
BLAW 5101.0TVMN 6513.0TVMN 6253.0TVMN 6753.0
TVMN 6063.0TVMN 6713.0TVMN 6403.0TVMN 7313.0
TVMN 6103.0TVMN 7403.0TVMN 7803.0TVMN 7953.0
TVMN 7103.0   
 12 12 12 12
Second Year
FallCreditsWinterCredits  
TVMN 7960.5TVMN 7960.5  
 0.5 0.5  
Total Credits 49

Master of Science Degree (Online program)

First Year (Part-Time)
FallCreditsWinterCreditsSpringCreditsSummerCredits
TVMN 6063.0TVMN 6213.0TVMN 6253.0TVMN 7313.0
TVMN 6103.0TVMN 6513.0TVMN 6403.0TVMN 7953.0
 6 6 6 6
Second Year (Part-Time)
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 5102.0TVMN 6713.0ORGB 5113.0FIN 6013.0
BLAW 5101.0TVMN 7403.0TVMN 7803.0TVMN 6753.0
TVMN 7103.0   
 6 6 6 6
Third Year (Part-Time)
FallCreditsWinterCredits  
TVMN 7960.5TVMN 7960.5  
 0.5 0.5  
Total Credits 49

Note: Some terms are less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students these terms. 

Sample Plan of Study (MS/MBA)

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 5102.0TVMN 6213.0ORGB 5113.0FIN 6013.0
BLAW 5101.0TVMN 6513.0TVMN 6403.0TVMN 7313.0
TVMN 6063.0TVMN 7403.0TVMN 7803.0TVMN 7953.0
TVMN 6103.0Television & Media Management Elective (counts as MBA Elective)3.0Television & Media Management Elective (counts as MBA Elective)3.0Television & Media Management Elective3.0
TVMN 7103.0   
 12 12 12 12
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
MKTG 5102.0MGMT 5103.0ECON 6013.0MGMT 7702.0
MGMT 5302.0STAT 5102.0MGMT 5202.0Concentration Elective3.0
POM 5102.0TVMN 7960.5ORGB 5201.0Experiential Elective3.0
TVMN 7960.5Concentration Elective3.0Business elective3.0 
Concentration Elective3.0   
 9.5 8.5 9 8
Total Credits 83

Facilities

Facilities and opportunities for the program include:

As part of their MS/MBA course of study, students take full advantage of the new Gerri C. LeBow Hall and the Leonard Pearlstein Business Learning Center, which includes The George and Lois Krall Center for Executive Education, state-of-the-art classrooms, learning facilities, conference rooms, and technology upgrades to meet the needs of MBA students so they can compete aggressively in the global marketplace.

TV Production & Media Management Faculty

Andrew Altrichter, MBA (Drexel University) Program Manager, Drexel University's television station (DUTV). Videography, editing, production.
Jackie Borock, LLB (Widener University). Adjunct Instructor. Media law, intellectual property, first amendment
Karen Curry, BA (Fordham University) Executive Director, Kal and Lucille Rudman Institute for Entertainment Industry Studies. Global media, news production and management.
Yvonne D. Leach, MFA (Temple University). Associate Professor. Television studies.
Joe Marsini, BS, CPA (University of Delaware). Adjunct Professor. Media finance, strategic planning, financial reporting, contract negotiations, collective bargaining agreements.
Andrew Susskind, BA (Harvard University) Program Director of TV Production & Media Management. Associate Teaching Professor. Producing for Television, The Sitcom, Directing Single and Multi-Camera
Martin (Marty) Zied, BA (Penn State). Adjunct Instructor. Speech Communications, Producer/Director Television and Film
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