Certificate in Brand and Reputation Management
Certificate Level: Undergraduate
Admission Requirements: Current Drexel students only
Certificate Type: Certificate
Number of Credits to Completion: 16.0
Instructional Delivery: Campus
Calendar Type: Quarter
Expected Time to Completion: 3 years
Classification of Instructional Program (CIP) Code: 52.1499
Standard Occupational Classification (SOC) Code: 11-2021
In the increasingly competitive and volatile global marketplace, brand and reputation management have gained considerable interest and importance in organizations, including corporations, non-profits, and those in the public sector.
The Brand and Reputation Management Certificate program introduces the concept of the product and/or corporate brand, the components that make up a good brand, and how to develop brand strategies that are appropriate for various types of organizations. Students will also learn about the various stakeholders that impact or enhance an organization's ability to build its brand and reputation as well as learn to analyze the business environment in order to identify a desired image, to create brand positioning strategy, and to develop and nurture the positive perception of a product, organization, individual or place.
Following the completion of all other required courses, all students must also complete an "honors" project as part of MKTG 363 Brand & Reputation Management Project. The topic and scope of the project must be approved by the Department Head in the Department of Marketing. Completed projects will be a written project submitted to the Department Head of Marketing for evaluation in a pass/fail manner.
|COM 181||Public Relations Principles and Theory||3.0|
|MKTG 322||Advertising & Integrated Marketing Communications||4.0|
|MKTG 362||Brand and Reputation Management||4.0|
|MKTG 363||Brand & Reputation Management Project *||1.0|
|Students must complete one course from the following options, depending upon career interests:||4.0|
|Marketing Channels and Distribution Systems|
|New Product Development|
Or a course from outside the LeBow College in a related field, with the approval of the Department Head in the department of Marketing.
Taken upon the completion of all other requirements.