Marketing

Major: Marketing
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Total Credit Hours: 180.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint.

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development. In combination with the commerce and engineering curriculum, this major prepares students to fill marketing positions that require a technical background.

For more information about the major, contact the Department of Marketing.

Degree Requirements

Bachelor of Science in Business Administration (BSBA) Degree Requirements
General Education Requirements
CIVC 101Introduction to Civic Engagement1.0
COM 270 [WI] Business Communication3.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHIL 105Critical Reasoning3.0
PSY 101General Psychology I3.0
UNIV B101 [WI] The Drexel Experience1.0
UNIV B201Career Management1.0
English literature elective ENGL 200 through ENGL 3993.0
Fine Arts elective3.0
History (HIST) elective4.0
Select two of the following:6.0
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
General Education Electives
Students select seven (21.0 credits) general education electives, with a minimum of one course in each of the following three categories. Students take the remaining 12.0 credits from any of the topics listed under Additional General Education Electives.
Society and Culture
Communication, English, Fine Arts, Global Studies, Language or Philosophy3.0
Social Science
Anthropology, History, Sociology, Political Science, Psychology3.0
Science
Computer Science, Information Systems, Science3.0
Additional General Education Electives
Twelve (12.0) credits must be earned by taking 4 courses from the following topics: Communication, English, Fine Arts, Global Studies, Language, Philosophy, Anthropology, History, Sociology, Political Science, Psychology, Computer Science, Information Systems, Math, Science12.0
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BUSN 101Foundations of Business I (Online students take BUSN 111)4.0
BUSN 102Foundations of Business II (Online students take BUSN 112)4.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
INTB 200International Business4.0
MGMT 450Strategy and Competitive Advantage4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
ORGB 300 [WI] Organizational Behavior4.0
STAT 201Introduction to Business Statistics4.0
Select one of the following:4.0
Introduction to Entrepreneurship
Business Consulting
Business Consulting for Nonprofits
Management Simulation
Business Statistics II
Major Requirements
Eight required courses (See Major Requirements list below)32.0
Free Electives18.0
Total Credits180.0

 

Marketing Major Required Course
MKTG 326Marketing Insights4.0
MKTG 356Consumer Behavior4.0
MKTG 380Seminar in Marketing Strategy4.0
Select five of the following:20.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Business-to-Business Marketing
Interactive Marketing
Global Marketing
Transportation and Logistics
Brand and Reputation Management
Marketing for New Ventures
Customer Analytics
Data-Driven Digital Marketing
Corporate Responsibility Management
Total Credits32.0

Sample Plan of Study

Term 1Credits
BUSN 101Foundations of Business I4.0
ECON 201Principles of Microeconomics4.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
MATH 101Introduction to Analysis I4.0
UNIV B101 [WI] The Drexel Experience1.0
 Term Credits16.0
Term 2
BUSN 102Foundations of Business II4.0
ECON 202Principles of Macroeconomics4.0
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
MATH 102Introduction to Analysis II4.0
 Term Credits15.0
Term 3
ACCT 115Financial Accounting Foundations4.0
CIVC 101Introduction to Civic Engagement1.0
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
PSY 101General Psychology I3.0
General education elective3.0
Society and culture course3.0
 Term Credits17.0
Term 4
ACCT 116Managerial Accounting Foundations4.0
STAT 201Introduction to Business Statistics4.0
Select one of the following3.0
Applied Cells, Genetics Physiology
Applied Biological Diversity, Ecology Evolution
 
Applied Chemistry 
Applied Physics 
History elective4.0
 Term Credits15.0
Term 5
BLAW 201Business Law I4.0
COM 270 [WI] Business Communication3.0
INTB 200International Business4.0
Select one of the following3.0
Applied Chemistry 
Applied Cells, Genetics Physiology
Applied Biological Diversity, Ecology Evolution
 
Applied Physics 
 Term Credits14.0
Term 6
FIN 301Introduction to Finance4.0
MKTG 201Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
ENGL 200 Through ENGL 399 3.0
 Term Credits15.0
Term 7
MIS 200Management Information Systems4.0
OPM 200Operations Management4.0
MKTG major course4.0
Science or Computer Science elective3.0
 Term Credits15.0
Term 8
PHIL 105Critical Reasoning3.0
Select one of the following:4.0
Introduction to Entrepreneurship 
Business Consulting 
Business Consulting for Nonprofits 
Management Simulation 
Business Statistics II 
Free electives4.0
MKTG major course4.0
 Term Credits15.0
Term 9
MKTG major courses8.0
General education elective3.0
Free electives4.0
 Term Credits15.0
Term 10
MGMT 450Strategy and Competitive Advantage4.0
Fine arts elective 3.0
MKTG major courses8.0
 Term Credits15.0
Term 11
MKTG 380Seminar in Marketing Strategy4.0
UNIV B201Career Management1.0
General education elective3.0
Social science elective3.0
Free elective3.0
 Term Credits14.0
Term 12
MKTG major course4.0
General education elective3.0
Free electives 7.0
 Term Credits14.0
Total Credit: 180.0

Co-op/Career Opportunities

Marketing opportunities abound in all types of organizations — including manufacturing firms, wholesalers, retail stores, Internet firms, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

There are many specialized jobs in marketing, including product and brand managers, marketing researchers, advertising executives, pricing analysts, direct (non-store) marketers, Internet marketers, professional buyers, manufacturing agents, transportation and distribution managers, industrial and consumer salespeople, stockbrokers, sales managers, college enrollment managers, wholesalers, retailers, marketing planners, sales forecasters, marketing cost analysts, public relations managers, media and event planners, sales promotion managers, trade show or exhibit marketers, new product development managers, management consultants, digital marketers, marketing data analytics and international marketers.

Co-op Experiences

When students complete their co-op jobs, they are asked to write an overview of their experiences.These brief quotes are taken from some recent student reports:

Marketing research assistant, manufacturing firm: “Assisted in the development of new products, which included gathering information concerning competitive products, markets, pricing. Conducted testing of new products. Assisted in special projects. . .gained good experience.”

Retail analyst, producer of luxury home products: “Supported the sales and production divisions.Tracked weekly and monthly sales information. Developed product placement charts for forecasting. Assisted in maintaining productivity reports. Developed and presented a window treatment market analysis."

Activity-based management (ABM) analyst, pharmaceuticals manufacturer: "Supported the ABM team (5 people). Member of two sub-project teams. Maintained full participation on both sub-teams while still maintaining responsibilities on core team. Developed proficiencies in re-engineering methodologies, activity-based costing methodologies, and support of change management. . .included as a full team member. ”

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities.

Minor in Marketing

Requirements

  • No more than 2 courses or 8.0 credits required by a student’s major may be counted towards this minor.
  • A grade of “C” (2.0) or better must be earned for each course in this minor for it to be counted.
  • No more than two transfer courses may be used to complete this minor. Transfer credits must be taken before matriculated at Drexel.
  • Students should check the pre-requisites of all classes when selecting electives. It is the responsibility of the student to know pre-requisites.
  • Cannot do a major and a minor in the same field of study. 

All prospective students should meet with an advisor from the College as soon as possible. Call 215.895.2110 to set up an appointment.

Requirements
MKTG 201Introduction to Marketing Management4.0
MKTG 380Seminar in Marketing Strategy4.0
Select four of the following:16.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Marketing Insights
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Business-to-Business Marketing
Interactive Marketing
Consumer Behavior
Global Marketing
Transportation and Logistics
Brand and Reputation Management
Marketing for New Ventures
New Media Marketing
Customer Analytics
Total Credits24.0

Marketing Faculty

Rolph E. Anderson, PhD (University of Florida) Royal H. Gibson Sr. Professor of Marketing. Professor. Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.
Trina larsen Andras, PhD (University of Texas at Austin) Head of the Department of Marketing; Academic Director, Center for Corporate Research Management. Professor. International marketing, marketing channels management, cross-cultural communication.
Boryana Dimitrova, PhD (Drexel University). Assistant Clinical Professor. Global marketing, inter-organizational, marketing channels, retailing and retail management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Lawrence Duke, MBA (Harvard Business School). Associate Clinical Professor. International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.
Elea Feit, PhD (University of Michigan) Department of Marketing. Assistant Professor. Bayesian hierarchical models, interactive (eCommerce), marketing research, missing data.
Michael Howley, PhD (Arizona State University). Associate Clinical Professor. Investments in dissatisfied customers, service recovery, health-care marketing, marketing of service organizations, financial consequences of marketing actions.
Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Assistant Professor. Consumer n-store decision making, consumer planning, health marketing, memory and learning.
Daniel Korschun, PhD (Boston University). Assistant Professor. Brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing.
Hyokjin Kwak, PhD (University of Georgia) Department of Marketing. Associate Professor. Advertising effects, consumer behaviors and e-commerce.
Bert Rosenbloom, PhD (Temple University) Rauth Chair of Electronic Commerce. Professor. Marketing channels and distribution systems, electronic commerce, inter-organizational marketing management, wholesale and retail distribution, marketing strategy and planning.
Prashant Srivastava, PhD (Oklahoma State University) Department of Marketing. Associate Clinical Professor. New product development, supply chain management, B2B marketing, sales, strategic alliances, organizational learning, market orientation, healthcare marketing, and database marketing.
Rajneesh Suri, PhD (University of Illinois at Urbana-Champaign) Associate Dean for Research, Marketing Department. Professor. Pricing, promotions and branding.
Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing research and strategy, pricing and promotions, loyalty and satisfaction.
Chen Wang, PhD (University of British Columbia). Assistant Professor. Consumer curiosity, self-regulation and goals, sensory perception.
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