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MKTG 201 Introduction to Marketing Management 4.0 Credits

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

Marketing

http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/

Major: Marketing Degree Awarded: Bachelor of Science in Business Administration (BSBA) Calendar Type: Quarter Total Credit Hours: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.1401 Standard Occupational Classification (SOC) code: 11-2021

Esport Business

http://catalog.drexel.edu/undergraduate/collegeofbusiness/esportbusiness/

...0 VACATION STAT 201 4.0 COM 270 3.0 MKTG 201 4.0 History...

International Business

http://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusiness/

...STAT 201 4.0 History (HIST) elective 4.0 PSY 101 3.0 MKTG 201...

Finance

http://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/

...0 VACATION STAT 201 4.0 COM 270 3.0 MKTG 201 4.0 History...

Legal Studies

http://catalog.drexel.edu/undergraduate/collegeofbusiness/legalstudies/

...0 VACATION STAT 201 4.0 MIS 200 4.0 MKTG 201 4.0 History...

Engineering Technology

http://catalog.drexel.edu/undergraduate/collegeofengineering/industrialengineeringtechnology/

...MHT, INDE, OPM, or MKTG courses not already...Credits Summer Credits EET 201 4.0 EET...

Software Engineering

http://catalog.drexel.edu/undergraduate/collegeofcomputingandinformatics/softwareengineering/

...HRMT, INTB, MGMT, MIS, MKTG, OPM, OPR, ORGB...Elective 3.0 STAT 201 4.0 Science...

Music Industry

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustry/

...0 ECON 201 4.0 BLAW 201 4...107 - Acoustics is recommended. ** MKTG 301 , PHIL 301...

Communication

http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/communication/

...Credits Winter Credits Spring Credits Summer Credits MKTG 201 4.0 COM 240 3.0...

Communication

http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/communicationbs/

...Credits Winter Credits Spring Credits Summer Credits MKTG 201 4.0 COM 240 3.0...

Computer Science

http://catalog.drexel.edu/undergraduate/collegeofcomputingandinformatics/computerscience/

...HRMT, INTB, MGMT, MIS, MKTG, OPM, OPR, ORGB...200 4.0 MATH 201 4.0 MATH...

Data Science

http://catalog.drexel.edu/undergraduate/collegeofcomputingandinformatics/datascience/

...0 MATH 201 4.0 STAT 201 4...HRMT, INTB, MGMT, MIS, MKTG, OPM, OPR, ORGB...

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