Search Results

MKTG 201 Introduction to Marketing Management 4.0 Credits

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

Music Industry

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/musicindustry/

...201 Business Law I 4.0 ECON 201...107 - Acoustics is recommended. ** MKTG 301 , PHIL 301...

Entertainment & Arts Management

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/entertainmentartmgmt/

...0 EAM 302 Exhibition Design 3.0 MKTG 201 Introduction to Marketing Management 4.0...

TV Production & Media Management

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/television/

...MGMT 260 Introduction to Entrepreneurship 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Design & Merchandising

http://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/designandmerchandising/

...DSMR 333 Fashion Product Development 3.0 MKTG 201 Introduction to Marketing Management 4.0...

Property Management

http://catalog.drexel.edu/undergraduate/collegeofengineering/propertymanagement/

...ORGB 300 [ WI ] Organizational Behavior 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Business Economics

http://catalog.drexel.edu/undergraduate/schoolofeconomics/businesseconomics/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

International Business

http://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusiness/

...ORGB 300 [ WI ] Organizational Behavior 4.0 MKTG 201 Introduction to Marketing Management 4.0...

International Business Co-Major

http://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusinesscomajor/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Legal Studies

http://catalog.drexel.edu/undergraduate/collegeofbusiness/legalstudies/

...ORGB 300 [ WI ] Organizational Behavior 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Organizational Management

http://catalog.drexel.edu/undergraduate/collegeofbusiness/organizationalmanagement/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Marketing

http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Accounting

http://catalog.drexel.edu/undergraduate/collegeofbusiness/accounting/

...ACCT 321 Financial Reporting I 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Management Information Systems

http://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystems/

...0 INTB 200 International Business 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Operations & Supply Chain Management

http://catalog.drexel.edu/undergraduate/collegeofbusiness/operationandsupplychainmanagement/

...0 OPM 200 Operations Management 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Real Estate Management and Development

http://catalog.drexel.edu/undergraduate/collegeofbusiness/realestatemanagementanddevelopment/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Business Analytics

http://catalog.drexel.edu/undergraduate/collegeofbusiness/businessanalytics/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Business and Engineering

http://catalog.drexel.edu/undergraduate/collegeofbusiness/businessandengineering/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Technology Innovation Management

http://catalog.drexel.edu/undergraduate/collegeofbusiness/technologyinnovationmanagement/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

Finance

http://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/

...FIN 301 Introduction to Finance 4.0 MKTG 201 Introduction to Marketing Management 4.0...

General Business

http://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusiness/

...MIS 200 Management Information Systems 4.0 MKTG 201 Introduction to Marketing Management 4.0...

English

http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/english/

...Course (2nd consecutive course, 201-level) 3.0...Periodicals Publishing 3.0 MKTG 601 Marketing Strategy...

Communication

http://catalog.drexel.edu/undergraduate/collegeofartsandsciences/communication/

...0 Term Credits 15.0 Term 7 MKTG 201 Introduction to Marketing Management 4.0...

Sport Management (BSSM) / Business Administration (MBA)

http://catalog.drexel.edu/undergraduate/centerforsportmanagement/sportmanagementbsmba/

...Speaking 3.0 ECON 201 Principles of Microeconomics 4.0 MKTG 201 Introduction to Marketing...

Sport Management

http://catalog.drexel.edu/undergraduate/centerforsportmanagement/sportmanagement/

...Speaking 3.0 ECON 201 Principles of Microeconomics 4.0 MKTG 201 Introduction to Marketing...

Hospitality Management

http://catalog.drexel.edu/undergraduate/centerforfoodandhospitalitymanagement/hospitalitymanagement/

...HRM 390 Industry Hours III 1.0 MKTG 201 Introduction to Marketing Management 4.0...

Culinary Arts

http://catalog.drexel.edu/undergraduate/centerforfoodandhospitalitymanagement/culinaryarts/

...I 2.0 MKTG 347 New Product Development 4.0 STAT 201 Introduction to Business...

Computer Science

http://catalog.drexel.edu/undergraduate/collegeofcomputingandinformatics/computerscience/

...HRMT, INTB, MGMT, MIS, MKTG, OPM, OPR, ORGB...Science 3.0 MATH 201 Linear Algebra 4...

Software Engineering

http://catalog.drexel.edu/undergraduate/collegeofcomputingandinformatics/softwareengineering/

...HRMT, INTB, MGMT, MIS, MKTG, OPM, OPR, ORGB...I 3.0 STAT 201 Introduction to Business...

  • Schedule of Classes
  • All Course Descriptions
  • Co-op
  • Academic Advising
  • Admissions
  • Tuition & Fees
LEARN MORE