Marketing BSBA / Business Administration MBA

Major: Marketing and Business Administration
Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Science in Business Administration (MBA)
Calendar Type: Quarter
Total Credit Hours: 229.0
Co-op Options: Two Co-ops (Five years); One Co-op (Five years)
Classification of Instructional Programs (CIP) code: 52.1399
Standard Occupational Classification (SOC) code: 11-2021

Admission Requirements

Drexel LeBow’s BS/MBA program provides academically qualified undergraduate students with the opportunity to earn both a bachelor’s degree and an MBA within five years of study. Graduating with an MBA and an undergraduate degree provides students with a competitive edge when entering the job market without having the time constraints of typical degree pursuits. This program is offered to all students pursuing a bachelor of science in business administration as well as students from select undergraduate programs across the university.

Admission Requirements

The BS/MBA program requires a two-tiered application process which includes both undergraduate and graduate requirements. All applicants are required to complete a BS/MBA Accelerated Degree Application available through the undergraduate BS/MBA advisor for each college.

A plan of study/sequence sheet must be completed for each applicant with the assistance of their undergraduate BS/MBA advisor to ensure that all undergraduate degree requirements are met within the required four years. Both documents must be submitted together for approval and processing.

Undergraduate Application Requirements

At the undergraduate level, a provisional BS/MBA attribute code will be placed on the student record at the time of admission. Once the student has accumulated 90 credits, an Accelerated Degree Application must be completed before reaching 120 credits, at which time a BS/MBA code will be placed on the application.

Degree Requirements

Students participating in the cooperative education program will be enrolled in the required prep course, COOP 101, generally three terms before their co-op begins. As of September 2020, COOP 101 will be one credit.
Bachelor of Science in Business Administration (BSBA) Degree Requirements
General Education Requirements
CIVC 101Introduction to Civic Engagement1.0
COM 270 [WI] Business Communication3.0
COOP 101Career Management and Professional Development1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHIL 105Critical Reasoning3.0
PSY 101General Psychology I3.0
UNIV B101The Drexel Experience1.0
UNIV B201 [WI] Career Management1.0
English literature elective ENGL 200 through ENGL 3993.0
Fine Arts elective3.0
History (HIST) elective4.0
Select two of the following:6.0
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
General Education Electives
Students select (16.0 credits) of general education electives, with a minimum of one course in each of the following three categories. Students take the remaining 7.0 credits from any of the topics listed under Additional General Education Electives.
Society and Culture
Communications, English, Fine Arts, Global Studies, Language or Philosophy3.0
Social Science
Anthropology, History, Sociology, Political Science, Psychology3.0
Science
Computer Science, Information Systems, Science3.0
Seven (7.0) credits must be earned by taking courses from the following topics: Communication, English, Fine Arts, Global Studies, Language, Philosophy, Anthropology, History, Sociology, Political Science, Psychology, Computer Science, Information Systems, Math, Science7.0
Free Eelectives18.0
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BSAN 160Business Analytics and Data Visualization4.0
BUSN 101Foundations of Business I4.0
BUSN 102Foundations of Business II4.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
INTB 200International Business4.0
MGMT 450Strategy and Competitive Advantage4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
ORGB 300 [WI] Organizational Behavior4.0
STAT 201Introduction to Business Statistics4.0
Select one of the following: 4.0
Introduction to Entrepreneurship
For-Profit Business Consulting
Nonprofit Business Consulting
Startup Business Consulting
International Business Consulting
Negotiations and Conflict Resolution
Sport Business Consulting
Business Statistics II
Major Requirements
Required Marketing Major Courses
MKTG 326Marketing Insights4.0
MKTG 356Consumer Behavior4.0
MKTG 380Seminar in Marketing Strategy4.0
Select five (5) of the following:20.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Interactive Marketing
Global Marketing
Transportation and Logistics
Brand and Reputation Management
Marketing for New Ventures
Digital Marketing
Customer Analytics
Data-Driven Digital Marketing
Corporate Responsibility Management
MBA Program
Degree Requirements
Required Courses
ACCT 510Essentials of Financial Reporting2.0
BLAW 510Analyzing Legal Options in Decision-Making1.0
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management3.0
MGMT 510Business Problem Solving3.0
MGMT 520Strategy Analysis2.0
MGMT 530Managing and Leading the Total Enterprise2.0
MGMT 770MBA Capstone2.0
MKTG 510Marketing Strategy2.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
ORGB 520Leading High-Performance Teams1.0
POM 510Operations and Supply Chain Management2.0
STAT 510Introduction to Statistics for Business Analytics2.0
Experiential Requirement: Select one3.0
Graduate Internship
International Business Seminar and Residency
Leading for Innovation
Business Consulting
Business Agility and IT
Negotiations for Leaders
Tax Experiential Learning
Concentration Requirements9.0
Free Electives9.0
Students selecting a concentration can choose from the following:
Business Analytics Concentration
Required Course
Datamining for Managers
Select two of the following:
Business & Economic Strategy: Game Theory & Applications
Business Conditions and Forecasting
Inter-Active Decision Support Systems
Predictive Business Analytics with Relational Database Data
Customer Analytics
Marketing Experiments
Managerial Decision Models and Simulation
System Simulation
Supply Chain Management I
Quality & Six-Sigma
Experimental Design
Special Topics in STAT
Finance Concentration
Required Courses
Select three of the following of which 2 MUST be from FIN
Managerial Accounting
Legal Aspects of Employment
Special Topics in BLAW
Macroeconomics
International Economics
Business & Economic Strategy: Game Theory & Applications
Advanced Financial Management
Financial Institutions & Markets
Risk Management
Investment Management
Entrepreneurial Finance
Mergers and Acquisitions
Business Conditions and Forecasting
International Financial Management
Seminar in Finance
Special Topics in FIN
International Business Management
Knowledge Management
Systems Analysis & Design
Global Marketing
Services Marketing
Managerial Decision Models and Simulation
Supply Chain Management I
Management of Service Firms
Real Estate Finance
Quality & Six-Sigma
Tax Basis for Decision Making
Marketing Concentration
Required Courses
Select three of the following, of which 2 MUST be from MKTG:
Special Topics in BLAW
Intro to Econometrics and Data Analysis
Microeconomics
Business Conditions and Forecasting
International Financial Management
International Business Management
Knowledge Management
Systems Analysis & Design
Inter-Active Decision Support Systems
Database Analysis and Design for Business
Customer Analytics
Marketing Experiments
Buyer Behavior Theory
Channels of Distribution Management
Digital Marketing
Logistics and Supply Chain Management
Global Marketing
Integrated Marketing Communications Management
Business to Business Marketing
New Product Planning, Strategy, and Development
Services Marketing
Marketing Information Management and Research
Special Topics in MKTG
Managerial Decision Models and Simulation
Management of Service Firms
Supply Chain Management I
Quality & Six-Sigma
Strategic Technology & Innovation Management Concentration
Required Courses
Innovation Management
Technology Strategy
Select one of the following:
Business & Economic Strategy: Game Theory & Applications
Business Conditions and Forecasting
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Strategic Human Resource Management
Knowledge Management
Sustainability and Value Creation
Leading for Innovation
Strategy Implementation
Change Management Experiential Capstone
MIS Policy and Strategy
Business Agility and IT
New Product Planning, Strategy, and Development
Leading and Executing Change
Negotiations for Leaders
Managerial Decision Models and Simulation
Real Estate Management & Development Concentration
Required Courses
Real Estate Law for Managers and Developers
Real Estate Finance
Select one of the following:
Community Impact Analysis
Urban and Real Estate Economics
Financial Institutions & Markets
New Product Planning, Strategy, and Development
Negotiations for Leaders
Supply Chain Management I
Real Estate Development
Special Topics in REMD
Supply Chain Management & Logistics Concentration
Required Courses
Supply Chain Management I
Supply Chain Management II
Business & Economic Strategy: Game Theory & Applications
Business Conditions and Forecasting
Entrepreneurial Finance
Systems Analysis & Design
Inter-Active Decision Support Systems
Customer Analytics
Channels of Distribution Management
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Management of Service Firms
Transportation & Logistics Management
Special Topics in POM
Quality & Six-Sigma
Datamining for Managers
General Business Concentration
Complete 9 graduate credits. See your academic advisor for suggestions
Total Credits229.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4 Year 1 Co-Op Plan

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0ECON 2024.0COOP 1011.0 
MATH 1014.0ENGL 102 or 1123.0ENGL 103 or 1133.0 
UNIV B1011.0MATH 1024.0PSY 1013.0 
  (UG) Society & Culture elective3.0 
 16 16 18 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0BLAW 2014.0FIN 3014.0MKTG 3264.0
STAT 2014.0COM 2703.0MKTG 2014.0MKTG 3564.0
(UG) History (HIST) elective4.0STAT 2024.0ORGB 3004.0PHIL 1053.0
Select one of the following:3.0Select one of the following:3.0(UG) Science Elective3.0(UG) Free Electives6.0
  
  
  
 15 14 15 17
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCECOOP EXPERIENCEINTB 2004.0(UG) Marketing Major Courses8.0
  (UG) MKTG Major Course8.0(UG) Free elective4.0
  (UG) General Education Elective3.0(UG) General Education Elective3.0
 0 0 15 15
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 5102.0MGMT 4504.0ORGB 5201.0Undergrad Degree Awarded
ORGB 5113.0MGMT 5103.0Select one of the following:4.0Student classified as Graduate Student
UNIV B2011.0MKTG 3804.0 
(UG) Marketing Major Courses4.0(UG) General Education elective4.0 
(UG) General Education elective3.0  
(UG) Free elective3.0  
(UG) Social Science elective3.0  
   
   
  (UG) Fine Arts elective3.0 
  (UG) Free electives6.0 
 19 15 14 0
Fifth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
MGMT 5302.0FIN 6013.0BLAW 5101.0MGMT 7702.0
MKTG 5102.0MGMT 5202.0ECON 6013.0Experiential Elective (GR)3.0
STAT 5102.0(GR) Electives6.0POM 5102.0Electives (GR)6.0
(GR) Elective3.0 (GR) Elective3.0 
 9 11 9 11
Total Credits 229

5 Year 2 Co-Op Plan

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0ECON 2024.0COOP 1011.0 
MATH 1014.0ENGL 102 or 1123.0ENGL 103 or 1133.0 
UNIV B1011.0MATH 1024.0PSY 1013.0 
  (UG) Society & Culture Elective3.0 
 16 16 18 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCECOOP EXPERIENCEACCT 1164.0BLAW 2014.0
  STAT 2014.0COM 2703.0
  (UG) History Elective 4.0STAT 2024.0
  (UG) Free Elective 3.0(UG) Social Science Elective3.0
  Select one of the following: 3.0Select one of the following: 3.0
  
  
  
 0 0 18 17
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCECOOP EXPERIENCEFIN 3014.0PHIL 1053.0
  MKTG 2014.0MKTG 3264.0
  ORGB 3004.0MKTG 3564.0
  (UG) Free Elective3.0(UG) Free Elective 6.0
  (UG) Science Elective 3.0(UG) Science Elective 3.0
 0 0 18 20
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
INTB 2004.0(UG) Marketing Major Courses 8.0MKTG 3804.0UNDERGRADUATE DEGREE AWARDED
(UG) Marketing Major Courses12.0(UG) Free Electives6.0MGMT 4504.0STUDENT CLASSIFIED AS GRADUATE
(UG) General Education Elective 3.0(UG) General Education Electives4.0UNIV B2011.0 
  (UG) Fine Arts Elective3.0 
  (UG) Free Elective4.0 
  Select one of the following: 4.0 
   
   
   
   
   
   
   
   
 19 18 20 0
Fifth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 5102.0FIN 6013.0ECON 6013.0OPR 6013.0
MGMT 5302.0MGMT 5103.0MGMT 5202.0MGMT 7702.0
MKTG 5102.0(UG) Concentration courses6.0ORGB 5201.0(GR) Experiential Elective3.0
ORGB 5113.0 (GR) Concentration course3.0(GR) Elective6.0
STAT 5102.0 (GR) Elective3.0 
 11 12 12 14
Total Credits 229
  • Schedule of Classes
  • All Course Descriptions
  • Co-op
  • Academic Advising
  • Admissions
  • Tuition & Fees
LEARN MORE