RMER 500 Retail Merchandising 3.0 Credits
This seminar course explores the omni-channel retail system. Through a series of case studies students will analyze and investigate past, current and future global retail strategies and trends. Such topics as brick-and-mortar retailing, retail data analytics, brand development and management, social media, online and digital retail shopping, buying and product development, supply chain management, visual merchandising, as well as customer service and sales will be introduced.
Repeat Status: Not repeatable for credit